Laura Troy

Laura began working at Marriott International 15 years ago and has achieved swift vertical mobility since then. Now, as the Director of Social Media Marketing (United States & Canada), she spearheads creative strategy across social & digital paid media placements.

Laura is, above all, a fiercely passionate brand champion and visionary storyteller, exceptionally skilled at incorporating the perfect balance of creativity and strategy to steer multi-channel marketing initiatives. Despite the Covid 19 landscape, Laura’s collaborative efforts have resulted in award-winning campaigns, consistently driving business and surpassing KPIs. To stay ahead of the curve, Laura regularly meets with high-level industry experts to gain insight on current trends, performance metrics, and leverage testing opportunities across ad platforms. The work Laura produces never fails to be on-trend, always meeting at the intersection of media, technology, and culture.