In this session...
From finding audiences to understanding how to activate them in a cross-screen world, marketers need a holistic view of their efforts. Sometimes, that holistic view takes a village. Learn how agency leaders are choosing collaboration to drive positive business outcomes.
What You'll Learn from This Session...
- Simplifying a complex and fragmented TV ecosystem.
- Building strategic partnerships.
- Defining and activating audiences.
- Cross-screen measurement.
