In this session...
AI-generated images and texts have taken hold of the public's awareness and imagination, from quirky memes to concerns about deep fakes. But in a recent survey, marketers ranked creative applications like the generation of copy and imagery at the bottom of current and future AI use cases.
In this session, we’ll shed light on how marketers and creatives can use AI today and why the technology is bound to become a seismic creative unlock in the near future.
What You'll Learn from This Session...
- Tangible use cases and results of AI for marketing and performance campaigns.
- What state of the art Creative AI looks like.
- Outlook on short- and mid-term innovation in the field.
- How marketers and creatives should prepare for the technology.
