In this session...
Unadulterated truth on the opportunities and perils of today's digital landscape.
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New opportunities provide a huge competitive advantage for first-movers, and those that understand the digital space today are making bets on what’s next. Regulations are evolving that have a massive impact on every aspect of the media ecosystem.
Giants like Apple are changing the rules that bring complexity and inspire meaningful innovation. Social, programmatic, data and identity have all become drivers of the evolving media landscape, and all represent opportunities and potential pitfalls for brands, content producers, agencies and technology companies.
Success for brands, content companies, media owners and technologies depends on understanding how the landscape is changing. In this session, we are hearing from some of the most successful executives from across the media landscape who will share insights on what is working, what is hype and what is next.
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What You'll Learn from This Session...
- The leading brands and companies will also be the leaders in how to apply identity in a changing landscape.
- There's more than meets the eye with at least one of today's major media trends.
- Success for brands, content companies, media owners and technologies depends on understanding how the landscape is changing.
