In this session...
GE is building technology and plans that will change many aspects of our lives in the coming years — recently pushing forth a triple rebrand focused on Healthcare, Energy and Aviation futures. And futurism is still a subject that we grapple with as an industry in terms of our internal structures and external discussions with consumers.
We’ll talk about how a beloved heritage brand shares its plans for the future in an engaging, educational and captivating way across its advertising platforms.
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GE is building technology and plans that will change many aspects of our lives in the coming years — recently pushing forth a triple rebrand focused on Healthcare, Energy and Aviation futures. And futurism is still a subject that we grapple with as an industry in terms of our internal structures and external discussions with consumers.
It’s one thing to sell modern innovations, which our industry does well; it’s another to sell an intangible vision for the future and then to bring along consumers as that imagination tangibly manifests in a better world.
We’ll talk about how a beloved heritage brand shares its plans for the future in an engaging, educational and captivating way across its advertising platforms. The audience will leave with an understanding of how to envision their place in the future, as inspiration for how they communicate those aspirations in a relevant way to consumers today.
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What You'll Learn from This Session...
- Learn how a brand can better discuss and align — or realign — for the future.
- Explore how to substantiate your projections on what’s next.
- Balance the mixture of today’s immediate action items with the need to lead for tomorrow.
- Examine storytelling concerns in sharing a vision for tomorrow.
- Make sure that the world is ready and eager to take a look at the future with you.
