In this session...
From Apple’s IDFA to third-party cookies, the marketing and advertising industry is undergoing considerable shifts that are impacting traditional strategies and tactics.
Join InMarket CEO Todd Morris for this 10-minute interview on how moving towards a cookieless and ID-independent world enables marketers to make real-time connections that are clearer, more actionable and more influential to shoppers. Learn how marketers can move beyond the ‘who’ to connect to the ‘when’ and the ‘where.’
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The marketing and advertising industry is undergoing considerable shifts that are transforming traditional methods of engaging consumers — most notably Apple’s IDFA and Google’s upcoming deprecation of third-party cookies.
These changes are directly impacting the ways in which marketers have engaged with consumers in order to drive awareness, purchases and growth. As the industry moves towards a cookieless and ID-independent world, brands must move beyond engaging consumers based on ‘who’ they are and instead leveraging ‘when’ and ‘where’ to build smarter contextual brand experiences that drive real-time consumer action and ROAS.
Join Todd Morris, CEO of InMarket, a leader in real-time activation and 360º consumer intelligence, as he unpacks how marketing in an ID-independent world—and moving from the ‘who’ to the ‘where’ and the ‘when’ — will empower brands to build more contextual consumer experiences that drive growth.
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What You'll Learn from This Session...
- Apple’s IDFA and Google’s upcoming deprecation of third-party cookies directly impact many of the tactics and strategies by which marketers and advertisers have operated for years.
- Marketers are forced to explore alternative methods of connecting with consumers in a cookieless and ID-independent world.
- Real-time contextual marketing solutions enable brands to engage consumers based on both ‘where’ and ‘when’ they are making real-time purchase decisions.
