Tracks Venues

In this session...

From Apple’s IDFA to third-party cookies, the marketing and advertising industry is undergoing considerable shifts that are impacting traditional strategies and tactics.

Join InMarket CEO Todd Morris for this 10-minute interview on how moving towards a cookieless and ID-independent world enables marketers to make real-time connections that are clearer, more actionable and more influential to shoppers. Learn how marketers can move beyond the ‘who’ to connect to the ‘when’ and the ‘where.’

The marketing and advertising industry is undergoing considerable shifts that are transforming traditional methods of engaging consumers — most notably Apple’s IDFA and Google’s upcoming deprecation of third-party cookies.

These changes are directly impacting the ways in which marketers have engaged with consumers in order to drive awareness, purchases and growth. As the industry moves towards a cookieless and ID-independent world, brands must move beyond engaging consumers based on ‘who’ they are and instead leveraging ‘when’ and ‘where’ to build smarter contextual brand experiences that drive real-time consumer action and ROAS.

Join Todd Morris, CEO of InMarket, a leader in real-time activation and 360º consumer intelligence, as he unpacks how marketing in an ID-independent world—and moving from the ‘who’ to the ‘where’ and the ‘when’ — will empower brands to build more contextual consumer experiences that drive growth. View Less

What You'll Learn from This Session...

  1. Apple’s IDFA and Google’s upcoming deprecation of third-party cookies directly impact many of the tactics and strategies by which marketers and advertisers have operated for years.
  2. Marketers are forced to explore alternative methods of connecting with consumers in a cookieless and ID-independent world.
  3. Real-time contextual marketing solutions enable brands to engage consumers based on both ‘where’ and ‘when’ they are making real-time purchase decisions.

Presented with


Speakers

Matt Scheckner Chairman Advertising Week
Todd Morris CEO InMarket

Event Details

Event Type Interview