In this session...
How can brands win consumer loyalty by leaning into emotional intelligence (EQ)? Join Microsoft Chief Brand Officer Kathleen Hall, Carat US CEO Mike Law, and Forbes CMO Network Managing Director Seth Matlins for a conversation all about why EQ is relevant for marketers, how to harness its power to accelerate brand growth and which brands are winning on the EQ scale.
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How can brands win consumer loyalty by leaning into emotional intelligence (EQ)? Join Microsoft Chief Brand Officer Kathleen Hall, Carat US CEO Mike Law, and Forbes CMO Network Managing Director Seth Matlins for a conversation all about why EQ is relevant for marketers, how to harness its power to accelerate brand growth and which brands are winning on the EQ scale and how this varies by generation.
Today’s consumers care what brands stand for and how they make them feel — the most successful brands have a strong sense of purpose, are connected to culture and can help customers adapt to new ways of living.
Hear what Microsoft has learned about doing emotionally resonant marketing right, plus dig into the data behind EQ and designing for people with Carat US.
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What You'll Learn from This Session...
- ow marketers can harness the power of emotional intelligence to accelerate brand growth
- How brands compete in Brand EQ across generations of consumers
- How Microsoft is delivering higher EQ experiences and what other marketers can learn
