In this session...
Customer journeys have been mapped, researched, discussed and written about for over a decade. So why do over 80% of CMOs globally rank getting the customer journey right as their no.1 priority today?
This discussion will bring perspectives from leading CMOs with journey marketing experience, journey experience designers and consultants who have studied the impact of enhanced journey experience across industries. You will learn what makes a customer journey best-in-class today and what makes getting it right so important.
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Panelists:
Oonie Chase, Partner, IDEO - Design Consultancy
Joe McCambley, CMO of Saatva - Luxury Household Brand
Lauren Weiner, Managing Director & Partner at Boston Consulting Group
Moderator:
Seraj Bharwani, Chief Strategy Officer, illumin
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What You'll Learn from This Session...
- Best practices in journey marketing.
- The business case for customer journey marketing.
- Insights needed to create personalized journey experiences.
