Lauren Wiener is a Managing Director & Partner at Boston Consulting Group, based in the New York office. She leads BCG's Retail Media and Data Monetization business globally, working across retailers, CPGs and tech partners to unlock this emerging channel. She has authored research on the topic including "The $100B Media Opportunity for Retailers" and "Consumers Want Privacy. Marketers Can Deliver." Lauren has extensive experience across marketing, sales and pricing with a laser focus on these topics at the intersection of digital marketing, personalization, agile, ad tech and martech.
Prior to rejoining BCG, Lauren was CEO of Tremor Video DSP. Before Tremor, Lauren spent 15 years building advertising and subscription-based digital businesses for Meredith Corporation, Primedia and MTV Networks. In addition to scaling and transforming businesses, Lauren has successfully sold three digital and media companies.
Lauren holds an MBA from Harvard Business School and a BA from Yale.
Lauren Wiener Job Title Managing Director & Partner Company BOSTON CONSULTING GROUP
