In this session...
You know the brands which cut their marketing spend in a recession lose out the most. But how do you sell that to the finance team intent on taking the red pen to your advertising budget? The secret is a mix of data plus stories that bring it to life.
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You know the brands which cut their marketing spend in a recession lose out the most. But how do you sell that to the finance team intent on taking the red pen to your advertising budget?
The secret is a mix of data plus stories that bring it to life.
We will reveal the five most compelling data points — taken from our decades of analysis of top brands’ worldwide marketing performance — that best illustrate the consequences of reducing and misallocating budgets in times of economic uncertainty.
And leading marketers will share the stories of opportunity and threat that they built around these insights to successfully retain and even enlarge their budgets — and the proof that finance and their boards were right to trust them.
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What You'll Learn from This Session...
- A template for you to take to your CFO and Board (five critical slides for success).
- How to defend your 2023 budget decisions?
- Why scenario planning matters and the variables you need to take into consideration.
