Events: New York 2019 | Calendar / Advertising Week

8:00 ^AM

Connectors Leadership Breakfast: Future of Data-Driven Marketing is Now

David Rubenstein Atrium @ Lincoln Center

Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative and measurement. If we realize the potential, this shift will transform a brand’s ability to better understand its customers, to deliver better experiences, create ethical data monetization opportunities and build better relationships with their customers.

Dennis Self CEO, Acxiom

Saejin Park Director, Global Digital Transformation, General Motors

Abhinav Anand Managing Director, Goldman Sachs

Joanna O'Connell VP - Principal Analyst, Forrester Research

Phil Wilson SVP of Digital Demand Generation American Express, American Express

Marcos Meneguzzi Head of Cards and Unsecured Lending, HSBC

Dennis Self

Saejin Park

9:00 ^AM

Ad Shapers DTC DTC Brands Herald a New Era of Performance Marketing and Customer Acquisition

Ad Shapers Stage

Customer acquisition is the lifeblood of any company, small or large. However, over the last five years, the cost of acquiring new customers has increased by more than 50%. This new reality requires marketers to fundamentally rethink their marketing funnels. No longer can top-of-funnel lead generation activities be siloed from bottom-of-the-funnel customer conversion drivers. In this new era, the marketing funnel must be viewed holistically, and through a performance-driven lens.

Jesse Horwitz Co-Founder and Co-CEO, Hubble

Bobby Ghoshal Co-Founder and Chief Design Officer, Candid

Sheena Shiravi Senior Director of Marketing, Eaze

Heather Macaulay Head of Marketing & Strategy, Publishers Clearing House

Tanya Hayre Head of Corporate Communications, Better.com

Jesse Horwitz

Bobby Ghoshal

9:00 ^AM

Influencing Influencers: Getting Partners Onboard and Activating Them

Workshop Stage

Despite being a relatively new practice, Influencer Marketing has quickly scaled to become one of the most valuable assets in a modern marketing ecosystem. However, through this quick rise, working with influencers can be tricky as many are in high demand, the process can be daunting, and many roads are uncharted. Join this workshop to learn how to set yourself up for success when working with influencers, attract and hook partners, and see great influencer content come to life.

Danny Palestine Head of Product Marketing, Julius

Danny Palestine

9:00 ^AM

Culture Builders Digital Meets the Real World

Culture Builders Stage

GenZ wants to take their nose out of their phones, and experience, change and embrace
the world around them. Understanding this, what’s the best approach? Hear from the client, agency and OOH perspective on how to reach this demographic of real people, craving the real world.

Erik Bottema CRO, Rouge Media

Jodi Senese CMO, OUTFRONT Media

Jonathan Adams Executive Director & Managing Partner, Wavemaker

Marcy Q. Samet Global Chief Marketing Officer, MRM McCann

Erik Bottema

Jodi Senese

9:05 ^AM

Tech Stars MarTech How to use Marketing Technology to Find, Engage, and Keep Customers

Tech Stars Stage

Having the right Martech stack is all about understanding your customer journey and using that information to find, engage and keep customers. From video platforms to CRM tools to Data Management Platforms, Martech can be a tricky landscape to navigate.

9:15 ^AM

Tech Stars MarTech Kumbaya: Coming Together to Deliver a Better Consumer Ad Experience

Tech Stars Stage

Publishing content on the internet has always been a tough corner. Now that consumers are much more aware of topics like their privacy online, not to mention equipped with tools like privacy or content-blocking software to control it themselves, is this another turn of the screw for the publishing industry? Or is it an opportunity?

Ben Williams Director of Advocacy, eyeo GmbH

Trevor Heal VP of Business Operations, SeekingAlpha

Dan Rua CEO, Admiral

Ben Williams

Trevor Heal

9:15 ^AM

Impact Makers Brand Purpose Giving Voice to the Silenced: Stories from the Frontline of Conflict

Impact Makers Stage

Every minute, 24 people around the world are forced to flee their homes. That’s 34,000 people a day who leave everything behind in the hope of finding safety and a better tomorrow. Refugees and those living through conflict and war often live in the shadows, embarking on treacherous journeys during which they are at risk of hunger, sexual abuse and other unthinkable horrors. And these types of danger inform what we hear about refugees in the news and other media. We think about them as a collective, 65 million nameless, faceless people in trouble far away. But those 65 million people have hopes, dreams, talents, and important contributions to make, especially as the world works to find a solution for ending human-caused global atrocities.

During this conversation, we will explore ongoing international conflicts and crisis situations (Venezuela, Yemen, Syria, Somalia, etc.), focusing on how we can best tell the human stories at their center. We will focus specifically on the plights’ of girls and women, who are the most at risk in these situations. Attendees will come away with a better understanding of why it’s so critical to keep telling the stories of people facing crises and giving a voice to the world’s most vulnerable.

Iman Founder & CEO, Iman Cosmetics, Skincare & Fragrances

Michelle Nunn CEO, Care USA

Iman

Michelle Nunn

9:15 ^AM

Story Crafters Video Video Track Introduction

Story Crafters Stage

The pace of change in video over the past decade is dizzying, especially with streaming taking the landscape by force and changing the nature of competition for consumer attention. Join us and dive into the world of video to get a pulse on shifting consumer behaviors, emerging trends across both TV and digital, and insights into overcoming existing challenges.

Farhad Massoudi Chief Executive Officer, Tubi

Farhad Massoudi

9:30 ^AM

Experience x Science The Customer Journey—Being Fit for Purpose

Insight Drivers Stage

Business transformation is more than just digital, it involves a holistic view of the brand proposition. Learn how Philips used customer data to reconceptualize their product offering from individual sales to a subscriptions/service model. What were the proof and pain points? What needed to change organizationally for the company to be fit for 21st century CX and stay relevant?

Blake Cahill SVP, Head of Digital Marketing & E-Commerce, Philips

Scott McDonald, Ph.D. President & CEO, ARF

Blake Cahill

Scott McDonald, Ph.D.

9:30 ^AM

NewGen Morning Meditation & Optimized Business powered by Conscious Enterprises

NewGen Stage

In this session, Conscious Enterprises founder, Roxana Rafatjah, will introduce a morning meditation to get you focused, centered and performing at the top of your game. Led by Biet Simkin.

Join us for a dynamic panel on the symbiotic relationship between impact & introspection. Understanding this relationship is imperative to improving your business and your life.

Emily Fletcher Founder & CEO, Ziva Meditation

Roxana Rafatjah Founder, Conscious Enterprises

Karan Rai Founder & CEO, Asgard Partners

Biet Simkin Meditation Guide, Center of the Cyclone

Jason Harris President/CEO, Mekanism

Emily Fletcher

Roxana Rafatjah

9:30 ^AM

Story Crafters Video Fireside Chat: Capitalizing on the OTT Advertising Opportunity

Story Crafters Stage

The OTT landscape today is seemingly crowded and confusing. Hear from top agencies and their advertising partners about challenges and solutions for today and tomorrow—how they are making sense of OTT, why they are using it and how they are building their media mix for a balanced overall strategy.

Mark Rotblat Chief Revenue Officer, Tubi

Mike Law President, Amplifi US

Catherine Sullivan Chief Investment Officer, Omnicom Media Group NA

David Campanelli EVP, Co-Chief Investment Officer, Video, Horizon Media

Ari Rosenfeld Investment Lead, Wavemaker

Mark Rotblat

Mike Law

9:30 ^AM

Finally a breakthrough in TV. Target and Disney re-imagine television for advertisers.

Roundel Stage @ IMAX

Two innovators are collaborating to bring media solutions and accountability to your largest ad spend – TV. It’s time to change the value conversation in our industry. The upside to driving topline growth is far greater than the benefit of driving down media cost. Learn how closed loop measurement and insights on real consumers from Roundel, combined with first-ever Linear TV Optimization from Disney, are blazing a frontier in advertising that has been absent for television...until now.

Jason Finck North America Fabric Care Media Director, Procter & Gamble

Rita Ferro President; Advertising Sales, Disney

Kristi Argyilan President, Roundel

Ed See Partner, Mckinsey & Company

Jason Finck

Rita Ferro

9:30 ^AM

Entertainers Media & Entertainment Beyond the Lens: The Bottom Line Impact of Media Representation

Entertainers Stage

As the definition of TV expands and human culture evolves, engaging diverse audiences as talent, content producers and valuable consumers can’t be overlooked. Television is quite literally a lens into culture and society—while the people on screen don’t always reflect the viewers watching. The impact meaningfully affects a brand’s perception, as well as its bottom line.

David Kenny CEO & Chief Diversity Officer, Nielsen

Megan Clarken Chief Commercial Officer, Nielsen Global Media

Madeline Di Nonno CEO, Geena Davis Institute on Gender in Media

Sarah Kate Ellis President & CEO, GLAAD

Alyssa Naeher Goalkeeper, U.S Women's National Soccer Team

Christina Norman Media Advisor ,

David Kenny

Megan Clarken

9:45 ^AM

Culture Builders GenZ Youth Culture: Influencing a Movement

Culture Builders Stage

Gen Z, the first generation to grow up fully immersed in technology, is quickly becoming primed to take on the world. According to new research, more than half of Gen Z consumers say that their media experience is how they define community. Join us as we debate what really matters to today’s youth culture, and see why it’s more important than ever to build authentic relationships with this skeptical, but powerful generation.

Samhita Mukhopadhyay Executive Editor, Teen Vogue

Ziad Ahmed CEO, JUV Consulting

Alexis Nelson Social Media Marketing Manager, BARK

Dan Ottinger Manager, Digital Investment & Co-Founder The Collective, Mindshare

Samhita Mukhopadhyay

Ziad Ahmed

9:50 ^AM

Ad Shapers DTC Discover Talk: WAKE THE E.L.F. UP: Using data-driven insights to recharge an OG digital brand

Ad Shapers Stage

The e.l.f. Cosmetics brand has made a resurgence — and is showing DTC newcomers a thing or two about marrying brand and demand in the competitive beauty industry. In this talk, e.l.f.’s Chief Marketing Officer talks about the importance of knowing your consumer, doing what you do best, and always pushing forward.

Kory Marchisotto CMO, e.l.f. Cosmetics

Kory Marchisotto

10:00 ^AM

Media Measurement Priorities

Workshop Stage

As consumers increasingly access content across multiple platforms and devices, the industry's ability to measure audience interactions accurately and efficiently struggles to keep pace. This year, the 4A's released Agency Priorities for measurement moving forward. Now we must all work together to find solutions for the gaps and blind spots in a multichannel universe.

Louis Jones EVP, Media & Data, 4A's

Brad Smallwood VP, Marketing Science, Facebook

George Ivie Executive Director, Media Ratings Council

Jane Clarke CEO and Managing Director, CIMM

Radha Subramanyam Chief Research and Analytics Officer, CBS Television Network, CBS Television Network

Jonathan Steuer Chief Research Officer, Omnicom Media Group

Ed Gaffney Managing Partner, Director of Implementation Research & Marketplace Analytics, GroupM

Peter Sedlarcik Chief Data Officer, Havas Media

Louis Jones

Brad Smallwood

10:00 ^AM

Ad Shapers DTC Community Matters: The Power of Building a Global Brand with a Hyper-Local Approach

Ad Shapers Stage

In this session, Duke will speak about bringing an elevated and unified purpose to Lime and building a bigger community around the brand. To bring this vision to life, Duke will discuss how the micro-mobility provider has formed a new innovative partnership with The Lab at Anonymous Content, an award-winning commercial, film and television production company. Through the partnership, Lime is creating a unique and powerful model of storytelling and prototyping a new way of looking at content with the goal of connecting on a deep level with a broad range of audiences (riders, non-riders, Juicers, city planners) across global communities. Additionally, attendees can expect to learn about Lime's plans for more meaningful collaborations, campaigns and initiatives still to come.

Duke Stump Lime, Chief Marketing Officer

Katie Deighton Senior Reporter, The Drum

Duke Stump

Katie Deighton

10:15 ^AM

Impact Makers Brand Purpose Interruption to Inspiration: Help customers decide with inspired advertising

Impact Makers Stage

The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest's Jon Kaplan alongside leading brands to learn how the most effective ads don’t interrupt—they inspire.

Jon Kaplan Global Head of Partnerships, Pinterest

Michele Barlow Senior Vice President, Enterprise Marketing, Bank of America

DeLu Jackson Vice President of Precision Marketing, Conagra Brands

Jon Kaplan

Michele Barlow

10:15 ^AM

MarTech Getting Ahead of the Data Curve

Tech Stars Stage

Today, data informs, enables and fuels billions of dollars of digital advertising. It has become table stakes. But in a rapidly shifting landscape, what's next in data? How will brands leverage their own first-party data in new and innovative ways? What does advertising look like in a post-GDPR world? How do you find and leverage unique, deterministic, intent-based data like that found on social and commerce platforms? We'll hear from influential executives who have a clear vision of the future.

Scott Kelliher Head of Brand Advertising and Partnerships, eBay Advertising

Suzy Deering Vice President and Chief Marketing Officer, eBay North America

Steve Carbone Managing Director, Chief Digital & Investment Officer, MediaCom

Randall Rothenberg President and Chief Executive Officer, IAB

Scott Kelliher

Suzy Deering

10:30 ^AM

Experience x Science Inclusion is Not Just an Internal Priority

Insight Drivers Stage

Inclusion is not just a smart internal corporate initiative. To truly be inclusive, a company must prioritize all potential users when designing and launching products and services. When these inclusion initiatives extend outside of corporate walls, beautiful stories and customer experiences emerge as well as valuable lessons for marketing, product development and corporate strategy. Hear about two stories of inclusion and their CX manifestation.

Alice Thompson Head of Inclusion, Equity, and Diversity - North America, Kantar

Amy Fenton Chief Client Officer, Kantar

Bernard Brenner Senior Director, Microsoft

Paul Donato Chief Research Officer, ARF

Alice Thompson

Amy Fenton

10:30 ^AM

Story Crafters Video Rethinking TV: Driving Growth, Relationships and Experiences Through Data

Story Crafters Stage

As part of Innovid's The Future of TV is Now Series, this session will focus on the fact that modern consumers are accustomed to personalized experiences and brands are rising to the challenge, amassing huge stores of data to power direct relationships. Our panel experts are making big investments in personalization. Learn how they plan to leverage connected TV to scale those investments by combining the addressability and interactivity of digital with the reach and prestige of TV.

Beth-Ann Eason President, Innovid

Sir Martin Sorrell Executive Chairman, S4 Capital

Deborah Wahl Global Chief Marketing Officer, General Motors

Beth-Ann Eason

Sir Martin Sorrell

10:30 ^AM

NewGen Understanding the Tremendous Global Impact of Cannabis and Cannabinoids

NewGen Stage

By the year 2024, the cannabis and CBD markets are estimated to reach a value of $20 billion! Today, over 20 countries have already legalized medical marijuana and 64 million Americans have tried cannabidiol or CBD products. Ready or not, the cannabinoid and cannabis markets have officially exploded and will only continue to grow. Rob Dhoble, Managing Director of Havas ECS, explains this rapidly expanding and dynamic market, the massive gaps that exist in education and use, and what it means for the future of health care.

Rob Dhoble Managing Director, Havas ECS

Jahan Marcu, Ph.D Editor in Chief & CSO, AJEM & International Research Center on Cannabis and Health

Rob Dhoble

Jahan Marcu, Ph.D

10:30 ^AM

Entertainers Media & Entertainment Listen Up!

Entertainers Stage

Join Questlove and iHeartMedia CMO Gayle Troberman as they discuss audio, pop culture, podcasts and how to make an impact in marketing.

Gayle Troberman CMO, iHeartMedia

Questlove Musical Director, The Tonight Show

Gayle Troberman

Questlove

10:45 ^AM

Culture Builders GenZ Gen Z Unpacked: Getting to Know Gen Z

Culture Builders Stage

We currently have four generations playing a significant role in culture (Boomers, Xers, Millennials and Gen Z). Although each has a role, the cultural conversation is being driven not only by Millennials but by the newest generation entering the scene, Gen Z.

Julie Foster Senior Director, Marcom Activation, EA Sports

Marie Whitworth Head, Multicultural Marketing, Pizza Hut

Liz Gray Head of Cultural and Consumer Insights, CAA Brand Consulting, CAA

Monica Dreger Vice President, Global Consumer Insights, Mattel, Inc.

Julie Foster

Marie Whitworth

10:45 ^AM

Backstage with Trevor Noah + Jeremi Gorman: Creativity and the Mobile Generation

Roundel Stage @ IMAX

Trevor Noah knows his audience — the emerging generation of mobile-first consumers, voters, and decision-makers. As the host of Comedy Central’s The Daily Show, Noah appears on television, as well as Snapchat Discover in a made-for-mobile show geared especially towards Snapchat’s 200+ million daily users. Speaking with Jeremi Gorman, Snap’s Chief Business Officer, she and Noah take us behind the curtain to discuss his creative process, and how he’s engaged a generation of young viewers through humor and commentary.

Jeremi Gorman Chief Business Officer, Snap Inc.

Trevor Noah Comedian, Host, "The Daily Show"

Jeremi Gorman

Trevor Noah

11:00 ^AM

Ad Shapers DTC Digital Transformation of Consumer Marketing

Ad Shapers Stage

Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with consumers.

Kip Olmstead President, Genomind

Gil Efrati Chief Marketing Officer, Resident

Julia Fitzgerald Chief Marketing Officer, American Lung Association

Stephanie Urban Vice President eCommerce, Tarte Cosmetics

Seraj Bharwani Chief Strategy Officer, AcuityAds

Kip Olmstead

Gil Efrati

11:00 ^AM

Addressing Addressable: Best Practices in Advanced TV

Workshop Stage

Advanced TV advertising brings a new world of possibility to savvy marketers, but also added complexity. Especially when it comes to incorporating it into the traditional TV media plan. In this workshop, we’ll present a new, data-backed framework for planning, executing and measuring your addressable and advanced TV buys in full coordination with the rest of your TV spend.

Greg Friend Sr. Director, Measurement & Research, Ampersand

Justin Rosen VP Advanced TV Data & Research, Ampersand

Andy Fisher Global Head of M1 Advanced TV , Merkle

Greg Friend

Justin Rosen

11:15 ^AM

Tech Stars MarTech Smart, Empowered Customers and the Personalization Paradox

Tech Stars Stage

Hyper-aware customers are forcing brands to think critically about the personalized experiences they deliver to customers. How can brands navigate personalization in the world of the discerning customer to deliver the experiences consumers want and expect? This panel will explore how marketers can effectively leverage machine learning and AI to create meaningful dialogues with customers and why proven channels like email marketing are having a resurgence.

Oded Benyo President, Email, Epsilon-Conversant

Ginger Conlon Editor-in-Chief, MediaVillage

Nicole Perrin Principal Analyst, eMarketer

Dane Mathews Senior Director, Marketing Activation and CRM, ConAgra

Oded Benyo

Ginger Conlon

11:15 ^AM

Impact Makers Brand Purpose Can A Brand Truly Be Inclusive

Impact Makers Stage

Join Vice President, Brand Marketing Smirnoff, Jay Sethi, and Emmy-nominated actress Laverne Cox in discussing how and why it’s important to represent the LGBTQIA community in brand campaigns. 2019 is especially important with the 50th anniversary of Stonewall, so Jay and Laverne will discuss what Smirnoff has done to be an ally in the fight for equality.

Jay Sethi CMO of Diageo Beer Company and Head of Smirnoff North America, Diageo

Laverne Cox Actress, Producer & Equal Rights Activist

Jay Sethi

Laverne Cox

11:30 ^AM

Experience x Science How to Design a Customer Experience Strategy

Insight Drivers Stage

How do we identify what, when and where to interact with our customers? What tools can help, and what insights have been gained about our customers' needs and behaviors in the pre-, during- and post-purchase periods? How have these been leveraged to successfully design the best experiences at the right time? In-store, how can you optimize your customer experience and ensure your store representatives live up to the brand?

David Levin VP, Customer Experience & Digital Innovation, Bob's Discount Furniture

Barb Murrer Vice President, Marketplace Insights, Levi Strauss & Co.

Jane Clarke CEO and Managing Director, CIMM

David Levin

Barb Murrer

11:30 ^AM

Entertainers Media & Entertainment College Football: A Religion & More

Entertainers Stage

A multi-layered College Football discussion including the unique and passionate fandom of “the College Football Tribe”, how tech is enabling a better fan experience, a Client’s perspective on how they use College Football to build their brand and, of course, predictions, stories, debate and more from our talent.

Rece Davis Host, ESPN

Sean Hanrahan Senior Vice President, Sports Brand Solutions, Disney Advertising Sales

Jeff Bennett VP, Stats & Information Group, ESPN

Holly Rowe Reporter & Play-by-Play Commentator, ESPN

Rece Davis

Sean Hanrahan

11:30 ^AM

Story Crafters Video Trying Video on For Size

Story Crafters Stage

Bigger isn’t always better – advertisers need to look beyond app downloads and viewing numbers, and focus on metrics like usage, engagement and co-viewing to truly evaluate size and scale of publishers and impact on consumer behaviour.

What kinds of data are best to combine and leverage to change the TV viewing landscape and how is streaming changing measurement and relevancy?

Andrew Blustein Reporter, The Drum

Iván Markman VP, Chief Business Officer, Verizon Media

Mark Rotblat Chief Revenue Officer, Tubi

Noah Levine Chief Revenue Officer, 605

Andrew Blustein

Iván Markman

11:30 ^AM

NewGen The Future of Retail

NewGen Stage

11.30am Bonin Ventures present a stage focused on exploring the fast-changing relationship between retailers and their consumers. Join us for discussions on rewarding loyalty, reshaping retail experiences, and the rise of text-to-buy.

11:40AM RETAILORING THE RETAIL EXPERIENCE
Experiential is the newest buzz word in the mission to reinvent brick-and-mortar retail. Brands are reorienting themselves in the market by integrating creative new technology into their shops for a standout consumer experience. But understanding what it takes to create transformative customer experiences is about more than just smoke and mirror theatrics.

Join us to discover how some of the leading brands are not just reinventing retail, but transforming what we have come to expect from experience itself.

Bonin Chief Growth Officer, Bonin Ventures

Jamie Gutfreund Global Chief Experience Officer, Hasbro

12:15PM CUSTOMER LOYALTY: THE PUBLISHER & BRAND PERSPECTIVE
Technology is leading the evolution of the relationship between brands, publishers, and consumers. For businesses, maintaining consumer loyalty is becoming increasingly more difficult as brands compete to win over consumers by effectively targeting their buying behaviors. With more-and-more of the consumer’s journey becoming digitized, new data and reward opportunities emerge.

Join us to understand how brands and retail/e-commerce partners in travel, dining, entertainment, and retail can collaborate with publishers.

Katie Wilson CEO & Founder, TapOnIt Mobile Deals

Lin Dai Co-Founder & CEO, TAPNetwork.io

Scott Nelson Vice Present Marketing, Panera

Bonin Chief Growth Officer, Bonin Ventures

1:00PM THE RISE OF CONVERSATIONAL COMMERCE
With messaging being the native-behavior of a mobile-first world it makes sense that more and more of the retail experience is entering the conversational space. As such, a number of pioneering brands have taken the first steps in creating conversational commerce experiences that users love. Conversational commerce creates a deeper connection with the consumer and the brand - something that shoppers are constantly seeking. Join us to discover how large organizations and startups can work together to use text to unlock new opportunities.

Jake Lazarus CEO & Co-Founder, OpenMessage

Nate Scherotter COO & CO-Founder, Empathy Wines

Piers Fawkes Founder & President, PSFK.com

Ryan Fortwendel CEO & Founder, MINNA

Sofia Laurell Co-CEO & Co-Founder, TinyOrganics

Zak Normandin Founder & CEO, Iris Nova

Bonin

Jamie Gutfreund

11:45 ^AM

Culture Builders GenZ Gen Z Has Arrived: Marketing to the World's Most Influential Consumers

Culture Builders Stage

Generation Z. We've all heard of their growing influence, but are brands adjusting and evolving to truly capture their attention? With so much buying power in the marketplace ($44 billion to be exact), brands must get creative in how they market to them. Hear from a panel of clients and their experiential partner, We're Magnetic, on how top brands execute experience-first marketing strategies to cater to the biggest and most diverse generation of consumers to date, and how other brands can benefit from the same approach.

Jessica Reznick President, We're Magnetic

Michelle Crossan Vice President, Strategy and Transformation, Samsung Electronics America

Damien Baines Experential Marketing Lead, Instagram

Jessica Reznick

Michelle Crossan

11:50 ^AM

Ad Shapers DTC Discover Talk: DTC & OOH Turn Heads, Drive Sales

Ad Shapers Stage

Why OOH for DTC? OOH has the captivating power to break through advertising clutter – it’s not at the mercy of the digital ad blocker and on-demand streaming services. It offers DTC brands an opportunity to present themselves to customers in unique, headline-generating ways. Jeremy will share campaign results that prove OOH advertising increases brand trust and loyalty and leads to online activations.

Jeremy Flynn Vice President, Data Products and Strategy, Clear Channel Outdoor

Jeremy Flynn

12:00 ^PM

From Awareness to Action: Driving Change from the Inside Out

Roundel Stage @ IMAX

In this session, Arianna Huffington, Founder and CEO of Thrive Global, speaks to a panel of innovative leaders from some of the world's biggest brands who are driving change from the inside out. Today, brands must go one step further to add value to their own employees' lives and to the lives of their consumers in order to truly connect and make an impact in the world.

Arianna Huffington Founder and CEO of Thrive Global, Thrive Global

Cristina Jones SVP of Customer Marketing, Brand Partnerships, and C-Suite Engagement, Salesforce

David Hoke Associate Health and Well-Being, Walmart

Donna Murphy Global CEO, Havas

Hesham Tohamy VP of North America Feminine Care and Global Pads and Tampons Brand Franchise Leader, Procter & Gamble

Arianna Huffington

Cristina Jones

12:00 ^PM

Ad Shapers DTC Breaking Down DTC

Ad Shapers Stage

A panel of experts discuss how & why DTC brands are owning digital while also bringing back traditional methods like TV + Outdoor.

Chris Moore Head of Strategic Partnerships, Publishers Clearing House

Dan Levi CMO, Clear Channel

Heather Steiger Senior Marketing Manager, Freshly

Jeff Fagel SVP, Head of Marketing, Epsilon and Conversant

Sean Surdovel Product Specialist, Creative Strategy, Taboola

Tracie Kambies US Retail & Consumer Products Alliance Leader Global & US Analytics Alliance Leader, Deloitte

Chris Moore

Dan Levi

12:00 ^PM

Make your ad their answer

Workshop Stage

In an era of one-tap checkout and same-day delivery, we forget that consumer decisions aren’t instant. People are turning to Pinterest to go from dreams to decisions. They want to feel inspired by brands, not interrupted by brands. Together, we can meet people on Pinterest when they’re deciding what to buy. How can your brand leverage visual discovery to take people from “I dreamed it” to “I did it”?

Jason Wire US Lead, Creative Strategy, Pinterest

Jason Wire

12:05 ^PM

Tech Stars MarTech Discover Talk: CRM Is The New Brand Marketing

Tech Stars Stage

Brand building used to be something that you did through storytelling and mass marketing. Social was how you kept your brand culturally relevant, email was something you focused on with loyal customers, and data science was primarily a tool for campaign optimization. Despite the world going digital, for many brand marketers art still came before science. But overnight, everything has changed. Small media is now high impact media.

Winston Binch Chief Brand & Experience Officer, GALE

Winston Binch

12:05 ^PM

Brand Purpose Discover Talk: Power of Gratitude

Impact Makers Stage

Larry Rubin, Exec Chairman of Thnks, shares insight on the power of gratitude in the workplace and the importance of developing a company-wide culture of
appreciation.

Mike DeCorso Sales Director, Thnks

Mike DeCorso

12:15 ^PM

Impact Makers Brand Purpose The New Workforce Expectation: Gen Z and Social Impact

Impact Makers Stage

Next year, Gen Z will represent almost a quarter of the workforce. With that comes an expectation that their employers have a social and environmental stance on issues. Hear first-hand feedback from a panel of Gen Z employees and their social good expectations of their employers.

Chad Hickey CEO, Lucky Forks

Chinyere Oti Legal Operations Analyst, LiveIntent

Eric Gesuale Digital Media Strategist, Teads

Devon Geelan Marketing Coordinator, Fluent

Hanna Derrig Former Inten, WarnerMedia

Megan FitzGerald Corporate Brand Marketing Associate, Digital Remedy

Chad Hickey

Chinyere Oti

12:15 ^PM

Tech Stars MarTech Taking Back Control: How Brands and Agencies are Changing the Game

Tech Stars Stage

The old agency/client relationships are changing. Agencies and brands now have more tools, technology and advertising-tech partners than ever before at their disposal. Discover how they are evolving to leverage their partners more strategically while increasingly utilizing their own staff and subject-matter experts to create the best experience possible for their customers and prospects.

Jon Steinberg President, Altice USA News

John Povey COO, a4 Media

Colleen Durkin SVP, Group Director, Video Investment, Assembly Media

Adina Smith SVP, Integrated Marketing, Brand & PR, REVOLT

Jon Steinberg

John Povey

12:30 ^PM

Experience x Science Putting the Customer at the Heart of Investment Decisions

Insight Drivers Stage

In order to know which parts of the customer experience to invest in, companies must measure both customer actions and customer sentiments. Customer actions reveal the impact of marketing programs to influence consumer behavior; customer sentiments reveal the customer's desire to stay engaged with the brand. But changes to tracking technologies are threatening multi-touch approaches for measuring impacts on customer action. Learn about best practices to keep the customer at the heart of marketing investment.

Tom Affinito VP, Corporate Development, Kenshoo

Andre D'Abreu Head of Marketing Intelligence, LATAM Airlines

Heitor Torres Marketing Intelligence Manager, LATAM Airlines

Fiona Blades President & Chief Experience Officer, MESH

Tom Affinito

Andre D'Abreu

12:30 ^PM

Story Crafters Video Beyond the :30: How to Reach the New Wave of Consumers

Story Crafters Stage

There is no 'one size fits all' when it comes to a consumer's digital savviness. In 2018, we unveiled the digital fluency spectrum, but that was only the beginning. What should digital fluency really mean to marketers? What messages resonate best with a consumer who over-indexes on technology vs. someone who only uses technology when they absolutely have to? Hulu's Head of Research, Julie DeTraglia, explores consumers attitudes and interactions when you go beyond the :30-second ad alongside two top brands.

Julie DeTraglia Vice President and Head Of Research, Hulu

Brad Feinberg Vice President of Media & Consumer Engagement, MillerCoors

Geoff Sanders Senior Vice President, Growth, Casper

Julie DeTraglia

Brad Feinberg

12:30 ^PM

Entertainers Media & Entertainment Media Transformers

Entertainers Stage

The very definition of media has been reimagined and reinvented right under our feet. This eclectic group cutting across the rapidly changing media eco-system offers insights and fearless forecasts on where we have been, where we are now, and where we are going.

Dallas Lawrence Chief Communications and Brand Officer, OpenX

Daniel Riddell CTO, Kidoodle.tv

Dave Rosner EVP, Head of Marketing, Collab

James Lawson Chief Executive Officer, Board Member, AdTheorent

Maya Draisin SVP, Progress Marketing, TIME

Scott Wells CEO, Americas, Clear Channel Outdoor

Dallas Lawrence

Daniel Riddell

12:45 ^PM

Culture Builders GenZ Gen Z Disruption: Why Most of What You Know About Gen Z Influence is Wrong

Culture Builders Stage

In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their augmented reality and video advertising solutions for advertisers. Hear first-ever research quantifying the power of influence this critical generation has on household purchase behavior and discuss what it takes to break through in a crowded digital video environment with our featured guest, Minjae Ormes, CMO of Visible.

John Eckhardt Head of Marketing Sciences, Snapchat

Minjae Ormes CMO , Visible

John Eckhardt

Minjae Ormes

1:00 ^PM

Media & Entertainment Attracting Ad Budgets: How Sellers & Agencies Win New High Profile Clients

Workshop Stage

The advertising ecosystem is more complex than it's ever been, and for sellers, that means keeping up with more players, putting more irons in the fire and staying ahead of new trends in media, technology, advertising and beyond. Three new business professionals at the top of their game will share a day in their lives, shedding light on the weapons in their sales arsenal that help them cut through the clutter and win new business with major brands.

Nicole Souza EVP Growth & Marketing, Integer Group

Dave Currie CEO, Winmo & List Partners LLC

Tyler Kelly President, Centro

Bruce Kallner SVP Business Development & Olympics Sales, NBC Owned Television Stations

Nicole Souza

Dave Currie

1:00 ^PM

Ad Shapers DTC Disney + Pinterest: Bringing the magic back to commerce

Ad Shapers Stage

Inspiration is at the heart of Disney and Pinterest. It’s also at the heart of the most effective ads in history. In this session, Pinterest and Disney Parks, Experiences & Products share how they’re helping customers get inspired—and how dreams are driving purchase decisions. Join us and find out what happens when the happiest place on earth meets the most positive corner of the internet.

Tom Aronson Director of Customer Engagement, Disney Parks, Experiences & Products

Bill Watkins US Head of Partnerships, Pinterest

Lindsay Stein U.S. Editor, Campaign

Tom Aronson

Bill Watkins

1:05 ^PM

Impact Makers Discover Talk: Looking for the human tale of big data: small, street and deep

Impact Makers Stage

Big Data is overwhelming and we need to keep the human side for marketing, branding and communication strategies. Let’s check 3 different alternatives to include the human side in our strategic planning in addition of data science.

Claudio Flores Thomas VP and Managing Partner, LEXIA Insights & Solutions

Claudio Flores Thomas

1:15 ^PM

Brand Purpose Generation Z: A Generation of Distrust and Disruption

Impact Makers Stage

A conversation between 21-year-old Chief Brand Officer of JUV Consulting, Nadya Okamoto, and the Chief Marketing Officer of Times Up, Rachel Terrace, on the landscape fostering social movements demanding real change. This will center on the idea that actions speak louder than words, and that specific brands and campaigns with dollars behind them have made waves with Generation Z. The two thought leaders will be examining the success and work of Times Up, and the importance of empowering young people.

Nadya Okamoto Chief Brand Officer, JUV Consulting

Rachel Terrace Chief Marketing Officer, TIME'S UP

Nadya Okamoto

Rachel Terrace

1:15 ^PM

New Era, New Age....

Roundel Stage @ IMAX

Listen in as S4 Capital’s leadership team reveal their ideals and plans for the new holding company.

Emily Del Greco President, Americas, MightyHive

Joanna Coles Founder & Chief Creative Officer, Boudica

Sir Martin Sorrell Executive Chairman, S4 Capital

Wesley ter Haar Founder, COO, Mediamonks

Emily Del Greco

Joanna Coles

1:15 ^PM

Tech Stars MarTech Three Conclusions From 287,000 Opinions on Mobile Marketing

Tech Stars Stage

Despite decades of martech advances, consumers are still left annoyed by the ads they are shown. As marketers, we put a lot of effort and budget into securing the attention of our consumers on mobile. But how effective is this investment? It’s time to get a real understanding of how these consumers feel about your advertising.

Max Pepe VP, Marketing, Ogury

Erin "Mack" McKelvey Managing Partner, CEO, SalientMG

Max Pepe

Erin "Mack" McKelvey

1:20 ^PM

Entertainers Media & Entertainment Discover Talk: Movie Studio Production Innovations for Global Brands

Entertainers Stage

Hollywood content creators produce, finish, share and adapt TV, digital and social video content differently than Madison Avenue. Marketers have been driven into an era of continuous video production, yet the legacy platforms on which they operate struggle to keep pace; Studios have always operated on high-volume, short-turnaround business models with internal and external platforms already built for speed. Learn a few tricks of the trade from PostAds Group, a leading Hollywood-Madison Avenue content production consultancy.

John Lipuma CEO, PostAds Group

John Lipuma

1:30 ^PM

Experience x Science Driving Brand Love Through Every Experience

Insight Drivers Stage

A brand is only as strong as the experience customers have with each touchpoint and channel. Best Buy introduced a new positioning and is now working to evolve and improve the customer experience to bring the brand to life for customers and drive brand love.

Jennie Weber VP, Customer & User Experience, Best Buy

Gunnard Johnson Head of Measurement Science and Insights, Pinterest

Jennie Weber

Gunnard Johnson

1:30 ^PM

Story Crafters Video How Facebook Watch is Creating Community & Driving Culture

Story Crafters Stage

We've entered a golden age of video - people have seemingly infinite choice on what to watch and are masters at curating what they want to see. As a result, opportunities for digital first creators have exploded, and traditional publishers and broadcasters have new testing ground to experiment and push storytelling to new heights. In this intimate chat we'll uncover how premium content creators build and create communities to unlock new storytelling opportunities on Facebook Watch.

Jack Davis CEO & co-founder, Crypt TV

Jennifer Howard Managing Director – Entertainment, Media & Technology, Global Marketing Solutions, Facebook

Jack Davis

Jennifer Howard

1:30 ^PM

Entertainers Defying Definitions: The Real Radiance and Passion of Modeling

Entertainers Stage

Join us at Advertising Week as Boz Saint John, CMO for Endeavor, interviews Joan Smalls, the Puerto Rican model whose career has skyrocketed since 2010.

Bozoma Saint John Chief Marketing Officer, Endeavor

Joan Smalls Supermodel & Actress

Bozoma Saint John

Joan Smalls

1:45 ^PM

Culture Builders Cannabusiness Cannabis, Hemp, and CBD: How Licensing Programs Can Turn Brands into Leaders

Culture Builders Stage

Drake Sutton-Shearer, CEO of Future State Brands, will discuss how the emergence of licensing can help to scale cannabis, hemp, and CBD brands globally. He is joined by Co-founder and Chairman, Michael Stone and President and CEO, Allison Ames of Beanstalk. Beanstalk is considered the premier global brand extension licensing agency, representing some of the leading brands in the world. Michael Stone was recently inducted into the Licensing Hall of Fame and is author of The Power of Licensing: Harnessing Brand Equity.

Drake Sutton-Shearer CEO, Future State Brands

Allison Ames President & CEO, Beanstalk

Michael Stone Chairman and Co-founder, Beanstalk

Drake Sutton-Shearer

Allison Ames

2:00 ^PM

Machine Marketing: How AI is Powering the Next Generation of Adland Creativity

Workshop Stage

It’s time to rethink the way we see AI and creativity. AI is a game-changer, but not for the reasons people may think. Join Tina Gaffney, head of customer success at AI company Realeyes, and Alice Chen, senior brand manager at Hotels.com, as they show how emerging technologies such as Emotion AI is helping marketers maximize their marketing spend and optimize the emotional appeal of their ads.

Tina Gaffney Head of Customer Success, Realeyes

Alice Chen Senior Brand Manager, Hotels.com

Tina Gaffney

Alice Chen

2:00 ^PM

Ad Shapers DTC THE INTENSITY OF FANDOM: A LOOK INSIDE THE RELATIONSHIP BETWEEN FANS & BRANDS

Ad Shapers Stage

We will explore the complex relationships between fans and brands and how understanding their feedback and behaviors can drive loyalty and growth. We’ll discuss how to manage the ups and downs, real-time conversations and what the future of this dialogue looks like.

John Lasker VP, Digital Programming, ESPN

Christina Hanson Global Chief Strategy Officer , OMD

Shane Rahmani SVP and GM New Media, Marvel

Ryan Joe Managing Editor, AdExchanger

John Lasker

Christina Hanson

2:05 ^PM

Tech Stars MarTech A world without IDFA: The implications for marketers of the removal of IDFA

Tech Stars Stage

Whether we're talking iOS, Android or the web, the drift of the mobile ecosystem is towards increased privacy.
In this session, we'll analyze the implications for mobile marketing measurement should Apple remove the IDFA (IDentifier for Advertising). We'll also explore the alternatives that exist including fingerprinting and SKAdNetwork. It's never too early to start planning, so join us as we prepare for the future of privacy.

Gadi Eliashiv CEO & Co-founder, Singular

Gadi Eliashiv

2:15 ^PM

Impact Makers Brand Purpose If We Can Get College Students to Vote, You Can Earn Their Loyalty

Impact Makers Stage

Student voters played a critical role in the 2018 election and their presence will be felt even more in 2020. In this session, Flytedesk Founder & CEO, Alex Kronman, will unveil new data underpinning the power, influence and preferences of this untapped demographic. He'll be joined by CP+B Partner & Chairman Chuck Porter and Vote.org Founder Debra Cleaver to discuss how student voters impact elections and why brands should take notice.

Alex Kronman Founder & CEO, flytedesk

Chuck Porter Chairman, CP+B

Debra Cleaver Founder, Vote.org

Alex Kronman

Chuck Porter

2:15 ^PM

Tech Stars MarTech Building for a Cookie-Less World: The Future is Now

Tech Stars Stage

Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based targeting and measurement.

Amy Corner VP Enterprise Performance Channel Marketing, American Express

Zach Rogers Executive Editor, AdExchanger

Chip Schenk VP, Programmatic Sales & Strategy, Meredith

Gerry Bavaro Global Chief Strategy Officer, M1, Dentsu Aegis Network

Amy Corner

Zach Rogers

2:15 ^PM

Deep Dive: Wesley ter Haar

Deep Dives Stage

Join Wesley for a deep dive into the new era, new age...

Wesley ter Haar Founder, COO, Mediamonks

Wesley ter Haar

2:30 ^PM

CEO Connectors

Roundel Stage @ IMAX

Join a discussion with top leaders across marketing, media and technology who are leading the charge in disruption and innovation. The group will dive into how we connect with audiences today and tomorrow, and the biggest challenges and opportunities they face on a daily basis.

Richard Edelman President & CEO, Edelman

Ruth Mortimer MD, Global Education, Advertising Week

Bethenny Frankel Entrepreneur, Philanthropist and Author

Soung Kang Founder & Chief Operating Officer, Collab, Inc

Claudia Romo Founder, We Are All Human Foundation

Richard Edelman

Ruth Mortimer

2:30 ^PM

Experience x Science Operationalizing the Customer Experience: Role of CDP

Insight Drivers Stage

The trend is undeniable: marketers want a unified, reliable view of their customers. Enter the customer database platform (CDP). Data is pulled from a variety of departments, including operations and customer support as well as marketing and sales. The result? A complete picture of each customer that enables the creation and execution of personalized customer experiences. Is marketing nirvana finally here? Hear how companies are implementing CDPs and what they are learning in the process.

Martin Kihn SVP, Salesforce Marketing Cloud

Adam Rodgers General Manager, Ekimetrics NY

Jane Clarke CEO and Managing Director, CIMM

Martin Kihn

Adam Rodgers

2:30 ^PM

NewGen The AI Advantage: Live and in Person

NewGen Stage

Have you ever wondered what AI can actually do to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see if you can trick our algorithms.

Jacob Grabczewski Head of Product, Copilot,, Xaxis

Jacob Grabczewski

2:30 ^PM

Story Crafters Video A New Era of Video Marketing: The Pro's Guide to TikTok

Story Crafters Stage

TikTok has quickly become one of the most popular short-form video apps in the world, and it continues to grow.

TikTok brings together a panel of brands, agencies and creators to discuss what resonates with today's consumers and how to make an impact on TikTok. Through real world examples, we’ll explore opportunities for brands to join in the conversation, support the creativity and authenticity of the community, and enhance storytelling on this emerging video platform.

Tristan Roy Global Chief Operating Officer, Digital, Edelman

Matty Lin Managing Director, Brand Partnerships, TikTok

Cosette Rinab Creator, TikTok

Kelly Solomon SVP, Consumer Marketing, MAC Cosmetics

Tristan Roy

Matty Lin

2:30 ^PM

Entertainers The Branding of The Candidates 2020

Entertainers Stage

Fueled by social media and the always-on, connected consumer, the branding of politics and the politics of branding have been redefined before our very eyes almost overnight. Is this a permanent change, or a moment in time? How are today’s candidates, and the President, branding themselves? What might a winning Democratic Primary brand be? What is the most compelling general election brand for President Trump? For his Democratic Challenger? Should they employ ad agencies? And how do they leverage the modern-day digital toolkit and survive the incredible tight scrutiny where one slip is amplified globally in seconds?

Donny Deutsch MSNBC Correspondent & Chairman Emeritus, Deutsch Inc.

Ken Auletta Best selling author and media critic, The New Yorker

Donny Deutsch

Ken Auletta

2:45 ^PM

Culture Builders Cannabusiness Cannabis Retail and the CPG Industry

Culture Builders Stage

Cannabis retail has evolved from the traditional dispensary model to pop-up shops within mainstream retailers. Through new products and an experiential mindset, it has the potential to transform the mainstream retail industry.

Craig Binkley Chief Brands Officer, Future State Brands

Joel Lunenfeld CMO, NorCal Cannabis

Rick Maturo Associate Director, Nielsen

Jenn Wong VP, Marketing, Cura Partners, Inc.

John Deschner Managing Director, Condé Nast

Craig Binkley

Joel Lunenfeld

2:50 ^PM

Ad Shapers DTC Discover Talk: Create Videos That Mesmerize

Ad Shapers Stage

Stop wasting your time and money and learn how to design videos that dazzle 100% of the time with technology powered by computer vision, a field of artificial intelligence.

Andy Everson VP, Partnerships, QuickFrame

Andy Everson

3:00 ^PM

Ad Shapers DTC The Changing Face of DTC Brands

Ad Shapers Stage

Spurred by new technology and marketing strategies, direct-to-consumer (DTC) brands have been steadily rising, but while it may be easier than ever to start a business, it takes more to build a brand. How are the most successful DTC brands cutting through the noise and rising above? Hear from Shopify CMO, Jeff Weiser and some of the most beloved DTC brands with a big consumer following about how they established their brands and innovative marketing strategies to make an impact in today's competitive landscape.

Anna Hensel Reporter, Modern Retail

Jeff Weiser CMO, Shopify

Eneuri Acosta COO, HODINKEE

Laura Kraber Co-Founder, Fluide

Anna Hensel

Jeff Weiser

3:00 ^PM

Rare Skills: A Workshop Series

Workshop Stage

In this multi-part series, Rare brings some of the world's top creative leaders, thinkers and makers to the stage for an afternoon of practical workshops – all designed to equip you with the kinds of skills that'll take your work to the next level. From the art of mass appeal, to how to derive ingenuity from adversity, and how to harness creative collisions for fresher work.

3 PM: THIS IS RARE
We'll give a brief introduction to Rare, and welcome the audience to the afternoon’s programming – setting the scene for the workshop series, and giving a sense of the Rare Skills to come.

Stefanie DiGianvincenzo CO-FOUNDER AND STRATEGIC DIRECTOR, Rare

Tea Uglow CREATIVE DIRECTOR, GOOGLE CREATIVE LABS, Google

3.15 PM: COLLIDING CREATIVITY
Homogenous creative teams, with the same style and the same taste, produce predictable work. But diverse teams, built on unique perspectives and differing styles, get to fresh, innovative ideas. In this workshop, two renowned Rare artists bring their unique styles to one project – and the power of creative collisions unfolds in real time.

Gemma O'Brien TYPOGRAPHER AND ILLUSTRATOR

Reggie Black ARTIST, DIRECTOR AND DESIGNER

4.00 PM: NOTICE WHAT YOU NOTICE
We all have different life experiences. And those life experiences shape how we perceive the world – allowing us to tap into insights and happen on ideas that others wouldn’t. In this session, you’ll learn from one creator using her own unique experience to create moving art, inclusive experiences and meaningful social change.

Shannon Finnegan ARTIST AND POET

4.30 PM: DESIGNING WITH, NOT FOR
Never before have brands been so invested in social good. And while we’re seeing many campaigns and products being developed in the spirit of inclusion, few have hit the mark with the communities they’re developed for. Why? Because the teams behind the products made the mistake of designing for communities, rather than with.

In this interactive session, Liz and Dan – two pioneers in the space of inclusive design and creativity – share how we can all create more meaningfully, and innovatively, by working in partnership with the marginalised communities.

Dan Brooke CMO, CHANNEL 4 UK

Liz Jackson FOUNDER, THE DISABLED LIST, THE DISABLED LIST

5 PM: HOW TO GET WHAT YOU WANT
Pay rises. Maternity leave. Role sharing. Promotions. They’re all tough to negotiate. But often even tougher for minorities. In this session, developed by a US Marine, and delivered by one of the world’s leading Executive Coaches, Prof. David Slocum, you’ll learn tips, tricks and exercises for negotiation that can be applied at all rungs of the corporate ladder.

Prof. David Slocum ACADEMIC DIRECTOR, RARE

5.35 PM: WORKING WITH RARE TALENT
More than ever, agencies and brands are looking to feature diverse talent in their campaigns and projects. But too often, they underpay Rare talent, overlook their needs, and take advantage of groups who are already marginalised.

In this session, Blair Imani – an activist pioneering for equitable and fair treatment of diverse talent – is joined on stage with Lucile Piovan – the talent manager that she says ‘gets it’.

Blair Imani AUTHOR AND HISTORIAN

Lucile Piovan TALENT MANAGER, RARE, SEMI PERMANENT

Stefanie DiGianvincenzo

Tea Uglow

3:15 ^PM

Impact Makers Brand Purpose Measuring Brand Purpose

Impact Makers Stage

The demand for companies to demonstrate their social, environmental and economic contribution has never been greater. If the link between purpose and performance has been asserted, though, why is there a lack of measurement in this area? And how can marketers maximize and measure their position? Join us, as we examine how brands can move from making an impression to making a difference.

Penry Price Vice President, Marketing Solutions, LinkedIn

Zoe Zeigler VP, Chase Sapphire Brand & Advertising, JPMorgan Chase

Richard Edelman President & CEO, Edelman

Penry Price

Zoe Zeigler

3:15 ^PM

MarTech Progra-manual: First Party Data's Effect On The Move Toward Automation

Tech Stars Stage

As first party data becomes more readily available, and as it’s applied across traditional media, like Linear TV, the less programmatic it becomes. How do we begin making data-informed, automated cross-channel decisions? Do we start using data and platforms today that will need to be linked by humans? What’s the benefit, and how do we prioritize progress over perfection in a fragmented programmatic state?

Evan Hovorka Director of Business Development, Roundel

Ashley Swartz CEO & Founder, Furious Corp.

Anthony Skinner Chief Technology Officer, iSpot

Evan Hovorka

Ashley Swartz

3:20 ^PM

Entertainers Media & Entertainment Vudu: We Do Better Free TV

Entertainers Stage

At Vudu, we’re doing better free TV, no plus required. Julian Franco, Vudu’s head of AVOD will show off some of the new content coming to Vudu and how we’re delivering a better Free TV experience to advertisers and viewers.

Julian Franco Head of AVOD, Vudu

Julian Franco

3:30 ^PM

Experience x Science Customer Experience: A Collaborative Company-Wide Initiative

Insight Drivers Stage

Many of the experiences provided to customers sit outside of marketing; how do companies successfully bring the various functions across the organization together to deliver in an integrated fashion?

Radha Subramanyam Chief Research and Analytics Officer, CBS Television Network, CBS Television Network

Mark Schwartz VP, CX Insight, Marriott International

Fiona Blades President & Chief Experience Officer, MESH

Radha Subramanyam

Mark Schwartz

3:30 ^PM

Entertainers Media & Entertainment The Soulful Art of Persuasion: How to Evolve Your Brand in an Age of Distrust

Entertainers Stage

Forget everything you’ve read about old school persuasion tactics. In an age of pervasive social media and radical transparency, where motivations are always suspect and facts collide, to be persuasive today in business and media, you need to put your authentic self forward and stay true to your values.
Hear from Mekanism CEO and author of The Soulful Art of Persuasion, Jason Harris, and Love Wellness Founder & CEO, Lauren Bosworth, as they discuss what it takes to build real long term brand success by being yourself.

Jason Harris President/CEO, Mekanism

Lo Bosworth Founder, Love Wellness

Jason Harris

Lo Bosworth

3:30 ^PM

Story Crafters Video Prioritizing Your Video Buy: Quality vs Quantity

Story Crafters Stage

With the rise of digital video, if there’s one thing we can all agree on it’s that there is no shortage of video content (In fact, there are 300 hours of video content uploaded to YouTube every minute!) However, there is a shortage of GREAT content. That’s the inspiration for this dynamic conversation about how to balance the need to drive views with the need to produce quality, brand-safe content.

Catherine Sullivan Chief Investment Officer, Omnicom Media Group NA

Rory Brown SVP, Head of Digital and Social Media, MTV, VH1, CMT and Logo

Joe Sabia Senior Vice President, Creative Development, Condé Nast Entertainment

Teal Newland Senior Vice President, Marketing & New Platforms, Condé Nast Entertainment

Tina Exarhos Chief Content Officer, NowThis

Catherine Sullivan

Rory Brown

3:30 ^PM

NewGen Is Marketing Excellence enough? Find out from Subway, MetLife & Gain Theory

NewGen Stage

In a world of uncertain growth in many sectors, marketing excellence is not a casual matter, nor a task for the faint of heart. Good marketing takes you through the short term, better marketing can put you above the rest, but excellent marketing can be the engine that drives long term sustainable growth.

In this honest conversation, we will hear from three leading marketers who have defined their ‘Marketing Excellence’ - lived the battle, learnt the lessons and delivered real impact.

Gemma Greaves Chief Executive, The Marketing Society

Roger Mader Chief Marketing Officer, Subway

Shawn O'Neal CEO North America, Gain Theory

Michelle Froah SVP of Global Marketing Strategy & Sciences, MetLife

Gemma Greaves

Roger Mader

3:45 ^PM

Corporations & Compassion: A Discussion on Masculinity

Roundel Stage @ IMAX

The concept of masculinity is a changing dynamic in today's culture, where brands and companies are responding by focusing on a spectrum of what it means to be a man as well as men's mental health and wellbeing, both in terms of marketing and their social impact.

Andy Katz-Mayfield CEO and Co-Founder, Harry's

Andy Riemer Executive, Social Impact, CAA

Ted Bunch Chief Development Officer, A CALL TO MEN

Ryan Jamaal Swain Actor

Naomi Snider Research Fellow, NYU

Andy Katz-Mayfield

Andy Riemer

3:45 ^PM

Culture Builders Cannabusiness Global Cannabis Marketing Opportunities

Culture Builders Stage

Marketing and advertising for THC brands are here to stay. The passing of the Farm Bill in 2018 has accelerated the already growing market for hemp-derived CBD, providing great opportunities but is coupled with interesting challenges that other CPG brands don't face.

Stephen Murphy Founder & Executive Director, Prohibition Partners

Owen Reader CEO, Indelible

Sam Collins CMO, Bhang Corporation

Allison Statter CEO, Blended Strategy Group

Rosie Mattio Founder & CEO, Mattio Communications

Stephen Murphy

Owen Reader

4:00 ^PM

Ad Shapers DTC How OG Brands Deliver DTC Results

Ad Shapers Stage

In candid conversations with celebrated founders, investors, and innovators, we'll identify the core tenets of what makes the DTC approach so successful and how legacy brands can implement these strategies into their existing structure. We'll explore how established brands drive growth, innovation and loyalty through leveraging the 'direct-to-consumer' model.

Leslie Miller Director of Marketing, Ice Cream, Unilever

Melissa Grillo Aruz Head of Talent & Business Development, Forerunner Ventures

Quynh Mai Founder, Moving Image & Content

Vince Lynch CEO, IV.AI

Rebecca Minkoff Designer , Rebecca Minkoff

Leslie Miller

Melissa Grillo Aruz

4:15 ^PM

Brand Purpose Transparency & Accountability: The Story of Sleeping Giants

Impact Makers Stage

After the 2016 election, anonymous Twitter account Sleeping Giants urged people to collect screenshots of ads on Breitbart, and then questioned brands about their support of the site—correctly guessing that many companies didn't know where their ads were running. Amid an era where facts can feel ambiguous, our connected world also means we live in glass houses where honest truth is vital. Hear the story of Sleeping Giants, and explore what our changing world means for increasing brand transparency and accountability.

John Patroulis Worldwide Chief Creative Officer, Grey

Matt Rivitz Founder, Sleeping Giants

John Patroulis

Matt Rivitz

4:15 ^PM

Tech Stars MarTech Marketing 2030: From Funnel to Flywheel

Tech Stars Stage

Data is the fuel of AI and data mining is the wind farm of this next decade – transforming search from understanding queries to understanding intent, and turning intent into actions and customer experiences. Our research shows that only 20% of today’s marketers have a high customer experience quotient (CXQ), fully understanding user intent to create their customer journey and improving their performance to increase customer engagement.

Nikki Isaac Global Analytical Lead, Strategic Agency, Microsoft Advertising

Esteban Ribero SVP Planning & Insights, Performics

Nikki Isaac

Esteban Ribero

4:30 ^PM

Experience x Science Connecting the Dots: Fans, Ice Cream and Values

Insight Drivers Stage

Ben & Jerry's describes itself as "an aspiring social justice company." CEO Matthew McCarthy will explain what that means, and how the company has evolved from philanthropy and community involvement to business activism. See how Ben & Jerry's turns its fans (consumers) into activists, attacks big issues like criminal justice reform and builds brand loyalty along the way.

Matthew McCarthy CEO, Ben & Jerry's

Scott McDonald, Ph.D. President & CEO, ARF

Matthew McCarthy

4:30 ^PM

Story Crafters Video How to Find Your Creative Space in a Total Video World

Story Crafters Stage

Video has an infinite number of frontiers in a digital world. RTL discusses the creative and business strategies for identifying the right platforms and the right partners to inspire truly ground-breaking work, providing a clear insight to help brands negotiate a world of total video.

Tom Hidvegi Creative Strategist, Coca-Cola

Samantha Glynne Global SVP Branded Entertainment, Fremantle

William Swann Head of Entertainment, BBH

Stéphane Coruble CEO, RTL AdConnect

Stefan Heinrich CMO & GM International Cameo (ex TikTok & YouTube), Cameo

Katie Deighton Senior Reporter, The Drum

Tom Hidvegi

Samantha Glynne

4:30 ^PM

NewGen Radical Mentorship Presented by AD Club NY

NewGen Stage

Join us as we discuss the importance of investing in 'genuine relationships that define and redefine your career". We will explore the GOOD and the BAD in company initiatives, personal projects and technology.

Patrick Grandinetti Director, Agency Development, Google

Rachel Tipograph Founder & CEO, MikMak

Shante Bacon CEO + Founder, ONE/35 Agency

Estie Wassner Art Director, Barker

Meredith Guerriero US Head of Partnerships, Pinterest

Patrick Grandinetti

Rachel Tipograph

4:30 ^PM

Entertainers Media & Entertainment The Future Of Mobile Video Is Now: Pioneering Vertical Mobile-first Storytelling

Entertainers Stage

Your phone is the new TV. Snapchat has been a leader in mobile-first experiences for the Gen Z and Millennial audience, pioneering the first vertical video content platform designed exclusively for mobile. Sean Mills, Snap’s head of original content, along with top-tier partners from Snap’s original shows, will lead a compelling discussion about what it’s like to create made-for-mobile premium content and where the future of mobile storytelling is headed in 2020.

Sean Mills @millsean Head of Original Content, Snap

Peter Hamby @peterhamby Host, Snapchat's Good Luck America

MK Asante Author, Professor, Co-EP and Host, Snapchat's While Black

Pete Wentz Fall Out Boy Musician, Producer & Music Supervisor Snapchat’s, Everything’s Fine

Hannah Lehmann @hannahlehmann Creator, Writer, Director, Snapchat's Two Sides

Sean Mills @millsean

Peter Hamby @peterhamby

4:45 ^PM

Culture Builders Cannabusiness Cannabis, Social Justice and Diversity

Culture Builders Stage

Cannabis legalization is creating significant business opportunities as the black market transitions into a regulated industry. Unfortunately, social injustice already exists in this emerging business.

Katie Loeb Director of Strategy and Innovation, Loeb.NYC

Darien Dash Partner, The Movement Management Advisors

Parker Berling President, Cookies California

Fab 5 Freddy Visual Artist & Filmmaker

Katie Loeb

Darien Dash

5:00 ^PM

The Future is Direct

Roundel Stage @ IMAX

One has been at the helm of some of the industry’s biggest companies, helping to shape the most impactful technology and trends in advertising and marketing for the past 25 years.

The other is one of the industry's most prominent and leading voices, a professor at NYU Stern, founder of multiple companies and a NYT and WSJ Best Selling author.

Join Tim Armstrong, founder + CEO of the dtx company, and Scott Galloway, head honcho at Section4, as they discuss their new endeavors and how the industry’s next big transformation is direct-to-consumer.

Tim Armstrong Founder & CEO, the dtx company

Scott Galloway NYU Professor, Author, & Entrepreneur

Tim Armstrong

Scott Galloway

5:00 ^PM

Ad Shapers Breaking Barriers: The New Paradigm in Brand Building

Ad Shapers Stage

Katie Couric sits down with the founders of break-through, contemporary traditional and direct to consumer brands who are re-defining the relationship between product launch, sales growth, consumer behavior, and the evolution of brand loyalty.

Alli Webb Founder, DryBar, Entrepreneur

Katie Couric Journalist, Podcaster, SU2C Founder and Documentary Filmmaker, Katie Couric Media

Shelly Ibach President & CEO, Sleep Number

Alli Webb

Katie Couric

5:05 ^PM

Tech Stars MarTech How Brands are Using Live Streaming to Expand Their Audiences

Tech Stars Stage

When it comes to live streaming, brands have embraced the idea that you can offer audiences something of entertainment value and connect it to the brand in a more oblique way. As brands become increasingly savvy at utilizing live video, they are also beginning to ask themselves how to quantify results beyond the view. How can you turn a viewer into a customer?

Eddie Vaca Founder and CEO, AmpLive

Eddie Vaca

5:15 ^PM

Tech Stars MarTech Mobile Journey Marketing

Tech Stars Stage

This panel will discuss the journey from start to finish to start over again: beginning with user consent, followed by data, allowing brands to extract insights, and ultimately deliver a seamless, personalized activation.

Adam Williams CEO, Takumi

Kevin Fitzgerald Head of Insights, US, Ogury

Maggie Mesa VP, Mobile Business Development, OpenX

Matt Greenberg CRO, Advertising Week

Adam Williams

Kevin Fitzgerald

5:15 ^PM

Impact Makers Brand Purpose Unleashing Brand Purpose & Marketing Engagement

Impact Makers Stage

Jeremy Heimans is the co-founder and CEO of Purpose, a global organization headquartered in New York that builds and supports movements for a more open, just, and habitable world. Purpose has advised organizations such as the Bill and Melinda Gates Foundation, Google and UNICEF. Aria Finger is the CEO of DoSomething.org, a global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact. Bill Koenigsberg will cultivate a lively discussion on brand purpose and marketing engagement. What are these icons of purpose doing to lead the way, and just as important but often ignored… why are they doing it? The trio will discuss how brands and marketers are getting it right, and how so very many are getting it wrong.

Aria Finger CEO, DoSomething.Org

Bill Koenigsberg President, CEO & Founder, Horizon Media

Jeremy Heimans Co-Founder & CEO, Purpose

Aria Finger

Bill Koenigsberg

5:30 ^PM

Connectors AW Networking Happy Hour

AMC Lincoln Square 13

Share new insights over drinks with colleagues, new friends and partners at the nightly Connects Networking Cocktails.

5:30 ^PM

Evolution of Cross Media Measurement

Insight Drivers Stage

Marketers are in need of more comprehensive, privacy-safe cross-media measurement. Increasing efficiency, reducing waste, and understanding effectiveness of media spend will facilitate better media planning, budget allocation and in-flight campaign optimization. Leading advertisers, publishers, and industry bodies are coming together to address this complex challenge. This panel will explore key advertiser use cases and guiding principles needed to serve as a foundation for progress in this crucial area for marketers.

Brad Smallwood VP, Marketing Science, Facebook

Kavita Vazirani EVP Insights & Measurement, NBC Universal

Bill Tucker Group Executive Vice President, ANA

Matt Green Global Lead Media & Digital Marketing, WFA

Kavita Vazirani

5:30 ^PM

Story Crafters Video Calling All Cord Cutters

Story Crafters Stage

TV viewing behaviors have evolved faster than predicted as consumers demand control over what they watch, when they watch and how they watch. Hear what trends are emerging and how advertisers can be most effective.

Charisse Jones Reporter, USA Today

Brian Albert Managing Director, Google/YouTube Media Partnerships & Creative Teams, Google

Tal Chalozin CTO & Co-Founder, Innovid

Nicole Sabatini Vice President & Head of Integrated Marketing, Hulu

Jeremy Verba GM & VP, Vudu

Charisse Jones

Brian Albert

6:00 ^PM

Nelson Mandela Foundation Anniversary Cocktails

Landmark on The Park

Celebrating the 20th Anniversary of the Nelson Mandela Foundation + Uniworld Group’s 50th Anniversary

Featuring Special Auction and guest speaker Christopher Gardner

By invitation only

6:30 ^PM

The First Comedy Act Honed on Stories

Entertainers Stage

Most comedians take months honing their material, night after night, in a comedy club. Facebook Stories gave one comedian a shortcut. Up-and-coming comedian Tori Piskin put her latest routine on Stories, bit by bit, allowing anyone to give their feedback in real time using Stories polls. Now she’s performing her finessed act for the first time, alongside a very special guest headline act.

RSVP Required.

7:30 ^PM

Connectors A Night With iHeartMedia featuring Fitz & The Tantrums

iHeartHQ

Come join iHeartMedia and Fitz & The Tantrums, to celebrate Advertising Week 2019.

By invitation only

Fitz & The Tantrums

Fitz & The Tantrums

CNVS

Havas Health

Rainbow Room

Ritz Lounge, Webster Hall

SVA Theatre

Webster Hall

AMC Lincoln Square

Roundel Stage

Story Crafters

Ad Shapers

Tech Stars

Deep Dive

Culture Builders

Impact Makers

Entertainers

Insight Drivers

Workshop

NewGen Stage

iHeartHQ

Playstation

Rubenstein Atrium

Gotham Comedy

MBWW

Sugar Factory

AdTech

Presented byAdobe Advertising Cloud

Artificial Intelligence & Automation

Audience Attraction

Presented byNew York Interconnect (NYI)

Audio

Brand Innovation

Brand Purpose

Cannabusiness

Presented byFuture State Brands

Collaboration Models

Presented byQuad

Creative Storytelling

Diversity & Inclusion

DTC

Presented byPublishers Clearing House

Experience x Science

Presented byAdvertising Research Foundation (ARF)

Future is Female

Future of Content

Future of Creativity

Future of Data

Presented byLiveRamp

Future of Live

Presented byFox

Future of Sports

Future of Tech

Future of TV

Presented byAmpersand

Gaming & ESports

GenZ

Influence

MarTech

Presented byAmp Live

Media & Entertainment

People Based Marketing

Presented byOpenX

Retail

Video

Presented byTubi

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