In this session...
Hollywood content creators produce, finish, share and adapt TV, digital and social video content differently than Madison Avenue. Marketers have been driven into an era of continuous video production, yet the legacy platforms on which they operate struggle to keep pace; Studios have always operated on high-volume, short-turnaround business models with internal and external platforms already built for speed. Learn a few tricks of the trade from PostAds Group, a leading Hollywood-Madison Avenue content production consultancy.
What You'll Learn from This Session...
- Insights on the issue of global advertisers struggling to keep up with high-volume content creation.
- Learnings on how movie studios have innovated production solutions for high-volume content.
- New technology platforms that can scale video production both internally and via external partners.
Entertainers