Highlights Calendar Speakers Partners Guide
New York 2019
Discover Tracks Venues
Monday 9/23
8:00 AM
Connectors Leadership Breakfast: Put Your Money Where Your Mouth Is
David Rubenstein Atrium @ Lincoln Center
Shouldn’t the content we consume, and the data used to feed us that content, be treated with the same rigor as the food we consume? What can the ad industry learn from the mistakes and breakthroughs of America’s food industry? From sustainable sourcing and transparent labelling to scalable pricing models, the answers will surprise you. Join WSJ editor-at-large Phillipa Leighton-Jones for an eye-opening conversation with David Barber, food system investor and co-owner of the renowned restaurant group Blue Hill.
David Barber Investor, Activist & Co-Owner, Blue Hill
Phillipa Leighton-Jones Editor-at-Large, The Wall Street Journal
David Barber
Phillipa Leighton-Jones
9:00 AM
Entertainers Future of TV Future of TV Track Introduction: The Power of AND
Entertainers Stage
Thirty years ago, NCC Media, rebranded today as Ampersand, showed the TV world the power of working together, unifying the fragmented cable TV ad market and helping MVPDs cooperate to drive success for all. Now, with the increasing complexity of the advanced TV ecosystem, it's time to do the same thing again. Join us to learn how Ampersand is putting this plan into action and our vision for the next stage in TV's, and Ampersand's, ongoing evolution.
Nicolle Pangis CEO, Ampersand
Nicolle Pangis
9:00 AM
BRANDING FOR AN IMPATIENT WORLD
Workshop Stage
How to design a brand to capture the imagination of today’s choice-rich, attention-poor consumer.

In this opening session, Richard Sunderland, CEO of global branding agency Heavenly, shares tips on creating own-able, sharable ideas to cut through the chaos.
Richard Sunderland Founder, Heavenly
Richard Sunderland
9:00 AM
Ad Shapers Collaboration Models Collaboration Among New World Brands
Ad Shapers Stage
Direct to Consumer brands are all the buzz lately, but what do they do when their online growth has reached a plateau? One emerging solution is collaborating to gain larger audiences using common commerce platforms. This session will highlight how D2C brands can acquire customers faster using online and offline strategies.
Eric Ashworth Executive VP of Product and Market Strategy, Quad
Jim Norton Chief Revenue Officer, the dtx company
John Puterbaugh, Ph.D. Executive Director, Multichannel and Emerging Media, Quad
Lorna Sommerville CMO, Function of Beauty
Sarah Pierson Founder, Margaux
Ramona Biliunas Vice President, Enterprise Solutions, Quad
Eric Ashworth
Jim Norton
9:00 AM
NewGen Seeing the Value of The Industry Blind Spot
NewGen Stage
Caroline Casey, disability activist and founder of The Valuable 500, talks to a rock star marketing panel about transforming the narrative around disability in the creative industry. Charles Trevail, Global CEO of Interbrand responsible for the Best Global Brands Index and Amit Mashiah, CEO of McCann Israel, the Agency behind the award-winning Ikea ThisAbles campaign.
Caroline Casey Founder, The Valuable 500
Charles Trevail Global CEO, Interbrand
Amit Mashiah Chief Executive Officer, McCann Tel-Aviv
Caroline Casey
Charles Trevail
9:00 AM
Grit, Grace, and Girlfriends: Surviving Middle Management Through Collaboration
Sugar Factory
The road to workplace gender equality is paved with opportunities for women to do more together. Join us for an unplugged conversation on how collaboration over competition helps women rise to positions of influence and impact.
Johanna Mayer-Jones SVP of Partnerships, The Atlantic
Samantha Muilenberg Director, Brand Partnerships, Influenster
Sandra Moerch-Petersen Chief Content Director, SAP Next-Gen
Gela Fridman Chief Technology Officer, HUGE
Rainbow Kirby-Stearns Director, Corporate Communications and Marketing, Clear Channel Outdoor
Annie Jean-Baptiste Head of Product Inclusion, Google
Johanna Mayer-Jones
Samantha Muilenberg
9:15 AM
People Based Marketing Track Intro: The 'Open' Opportunity in Digital Advertising
Insight Drivers Stage
Digital advertising is growing fast, constantly changing and more fragmented than ever. It often feels impossible for marketers to fully grasp the latest consumer media consumption patterns, as well as the emerging technology that makes campaign execution and delivery possible.
Todd Parsons Chief Product Officer, OpenX
Todd Parsons
9:15 AM
Impact Makers Diversity & Inclusion Cultural Fluency: The Competitive Advantage
Impact Makers Stage
In an ever-changing environment, cultural fluency is the key to success. Unique cultural expressions and behaviors from diverse individuals galvanize and inspire everyone. Culturally fluent leaders build trust, drive innovation and increase creativity.

Join UWG Chair & CEO Monique Nelson and other industry leaders as they kick off the Diversity & Inclusion conversation at AWNewYork 2019.
Monique Nelson Chair & CEO, UWG
Alvin Bowles Head of Global Publisher Sales and Operations, Facebook
Deborah Bial President & Founder, The Posse Foundation
Ryan Letada CEO & Co-Founder, NextDayBetter
Belinda J. Smith Global Head of Marketing Intelligence, Electronic Arts
Monique Nelson
Alvin Bowles
9:15 AM
Tech Stars Artificial Intelligence & Automation The State of AI
Tech Stars Stage
Hear the brand, agency, media + tech point of view on the current state of AI: from opportunities in new tech and measurement mechanisms, to changes in creative and talent resources, to risks in brand safety & fraud.
Jacob Grabczewski Head of Product, Copilot,, Xaxis
Jocelyn Lee Head of AI, Heat
Nate Rackiewicz Chairman and Co-Founder, METEOR NOW
Nishat Mehta President, IRI Media Center of Excellence, IRI Worldwide
Paul Longo Head of Agency Development, Microsoft Advertising
Jacob Grabczewski
Jocelyn Lee
9:20 AM
Entertainers Future of TV Beyond the Carriage Agreement
Entertainers Stage
With the growth of the advanced TV ecosystem, the traditional relationship between programmers and distributors is changing. In this discussion, we'll examine the new ways these major players are working together to bring audience-based advertising to national TV inventory. Learn how programmers and distributors, together, are evolving the future of TV advertising.
Dave Clark GM, Freewheel
John Halley COO, Ad Solutions, Viacom
Nicolle Pangis CEO, Ampersand
David Levy CEO, OpenAP
Alexandra Bruell Advertising Reporter, The Wall Street Journal
Dave Clark
John Halley
9:30 AM
Win Big with Launches
Roundel Stage @ IMAX
Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by brand and category - brought to life by new research and brands that activated successful launches using these winning strategies.
JP Maheu VP of US Client Services, Twitter
Laura Beaudin Partner, Global Head of Marketing Excellence, Bain & Company
Gail Horwood Chief Marketing Officer, Kellogg North America, Kellogg Company
JP Maheu
Laura Beaudin
9:30 AM
Story Crafters Creative Storytelling Turn Up the Volume
Story Crafters Stage
With the proliferation of platforms and varying content distribution strategies, just how much content should your brand produce? In this presentation, Gary will share his thoughts on content creation to garner maximum consumer attention.

Gary Vaynerchuk CEO & Co-Founder, VaynerMedia
Gary Vaynerchuk
9:30 AM
Tech Stars People Based Marketing Building a Brand on Mobile
Insight Drivers Stage
There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.
Elizabeth Primm VP, Brand Partnerships, Ogury
Jean Fitzpatrick VP, Marketplace Development, MAGNA Global
Kimberley Gardiner VP & Chief Marketing Officer, Mitsubishi Motors North America, Inc.
Jeff Nicholson Chief Media Officer, VaynerMedia
Rich Frankel Creative Director, Spotify
Lauren Johnson Senior Advertising Reporter, Business Insider
Elizabeth Primm
Jean Fitzpatrick
9:30 AM
Becoming a Dangerous Woman
Sugar Factory
Embracing Risk to Change the World
9:45 AM
Culture Builders Retail Passion & Performance Marketing: Driving Growth & Demand While Honoring The Spirit Of Your Brand
Culture Builders Stage
You know effective marketing when you see it: It’s driven by a brand’s culture, values, and ethos. And while these pieces of uninhibited creative often connect with audiences on an emotional level, digital marketing still needs to be a growth driver for business outcomes.

In this session, thought leaders from the tech and data community talk about marrying passion and performance to generate more happy customers for your brand.
Cedric Dupont Director of Product Management, Local Ads, Google
Jim Tietz CRO, Cardlytics
Mike Jacobs Etsy Consultant & CEO, HudsonWide
Zach Morrison CEO, Tinuiti
Cedric Dupont
10:00 AM
Social Shorts: Q&A with Leading Minds in Social Media
Workshop Stage
Leaders in social media share strategies and challenges as they navigate the ever-changing social landscape, and reveal what they're most excited about next.
Scott Levy Chief Revenue Officer, ListenFirst
Ken Madrigal Digital & Social Strategy Lead, Verizon
Hetal Patel EVP SmartAudio Insights & Analytics, iHeartMedia
Kiran Goojha Director, Digital Marketing Strategy & Operations, D'Addario & Company, Inc.
Margaret Fontana Digital Innovation Officer, Hackensack Meridian Health
Scott Levy
Ken Madrigal
10:00 AM
Ad Shapers Collaboration Models Uncovering Consumer’s Emotions Based on Behaviors
Ad Shapers Stage
Join Huge’s Global CEO Pete Stein and Brooks Running’s CMO Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend. Learn more about the agency’s collaboration model with Brooks, as Pete and Melanie provide an inside look at their new relationship and new work.
Melanie Allen Senior Vice President, Chief Marketing Officer, Brooks
Pete Stein Global CEO, Huge
Melanie Allen
Pete Stein
10:00 AM
#RewriteHerStory
Sugar Factory
The Evolving Portrayal of Leadership In Media
Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge
Fatima Jerez Youth Advisory Board Member, Plan International USA
Mary Ellen Holden Advisor/New York Council Lead, The Geena Davis Institute on Gender in Media
Richard Lui Anchor, MSNBC
Shelley Zalis
Fatima Jerez
10:15 AM
Tech Stars Artificial Intelligence & Automation The X Factor: Multiply Your Creativity
Tech Stars Stage
Will the new creativity of brands be measured on the success of the customer experience? How can Agencies multiply their creative efforts to the power of X, using AI services to create human centered experiences focused on customer engagement?
Lynne Kjolso VP of Global Corporate Sales, Microsoft Advertising
Lynne Kjolso
10:15 AM
Impact Makers Diversity & Inclusion The Power of Purpose: What Does it Mean for a Company to be Values-Based and Purpose-Driven?
Impact Makers Stage
IPG Chairman & CEO Michael Roth and Verizon CMO Diego Scotti sit down for an open-ended conversation. Highlighting how brands can enjoy greater success by embracing purpose and our collective responsibility to advance and prioritize sustainability and inclusivity.
Diego Scotti CMO, Verizon
Michael Roth Chairman & CEO, Interpublic Group
Diego Scotti
Michael Roth
10:15 AM
Story Crafters Deep Dive: Gary Vaynerchuk
Deep Dives Stage
Join Gary for an intimate conversation and get a chance to ask any & all of your burning questions!

Open to Super & Platinum Delegates
Gary Vaynerchuk CEO & Co-Founder, VaynerMedia
10:30 AM
Why brands need a new type of agency in this millennial age
NewGen Stage
In 2025, Millennials and Gen Z will make up 90% of the workforce. Young people have high expectations for ads themselves, as well as where and how they are presented. New demands call for a new type of agency. This new agency needs to enable brands to be nimble and innovative, to take value-inspired risks, and to ensure the quality of the 360 brand experience, not just the quality of a 30-second ad.
Max Pinas Creative Director, Dept
Max Pinas
10:30 AM
Entertainers Future of TV The Future of TV is Now: The Transformation of TV Measurement
Entertainers Stage
Reach and frequency on your mind? Our panelists discuss this fundamental shift and what it means for TV advertisers as they look to compare linear and connected TV performance. This session will unpack the debate on whether connected TV is better as a brand vehicle or performance driver, and how to measure it all.
Alison Levin VP Ad Sales & Strategy, Roku
Jessica Hogue GM Measurement & Analytics, Innovid
Garett Sloane Technology Reporter, AdAge
Mike Law President, Amplifi US
Jonathan Steuer Chief Research Officer, Omnicom Media Group
Alison Levin
Jessica Hogue
10:30 AM
Insight Drivers People Based Marketing Climbing Over Walls: Real People Data In An Automated World
Insight Drivers Stage
Cookie-driven ad targeting is rapidly declining in the face of consumer privacy demands and education around efficacy. First-party data is coveted for engaging existing customers, but how do you access that data to attract new customers? Learn why the country's largest retailers are in the strongest position to use consent-based data, and how they can help you drive maximum return with high-potential targets for your brand.
Andrew Casale CEO, Index Exchange
Gayatri Bhalla Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
Dave Peterson Vice President, Roundel
Brian Andersen Co-Founder & Head of Digital Marketing Investment Banking, LUMA
Amy Lanzi EVP, Commerce Practice Lead, North America, Publicis Media
Andrew Casale
Gayatri Bhalla
10:30 AM
Story Crafters Creative Storytelling Storytelling Through Creative: Video
Story Crafters Stage
With the shift in consumption behaviors advertisers now need to reshape their relationships with consumers across devices. How to execute while still maintaining an authentic connection.
Sadie Thoma Director, US Creative Partnerships, Google
Michael Rosen Chief Revenue Officer, Intersection
Kristen Bowen Global Head of Activation, FameBit by YouTube
Sean McCaffrey President & CEO, GSTV
Ben Simon Head of Video Sales, Vudu
Will Kunkel VP of Marketing, a4
Sadie Thoma
Michael Rosen
10:30 AM
Eyes on 2020: Fearless Female Voices Reshaping Media and Impacting the World
Sugar Factory
It's undeniable that our society thrives when all voices are heard -- espeically women. What can we learn from career journalists and storytellers who are committed to diversity of thought? Join us for a powerful conversation on how women in news are shaping the story that's on everyone's mind: The 2020 U.S. Presidential election
Laura Molen EVP, NBCUniversal Lifestyle and Hispanic Ad Sales , NBCUniversal
Janelle Rodriguez SVP, Editorial, NBC News
Yvette Miley SVP & Executive Editor, MSNBC
Rashida Jones SVP, Specials, NBC News & MSNBC
Laura Molen
Janelle Rodriguez
10:45 AM
Culture Builders Retail So Much Data…So Little Time
Culture Builders Stage
Today's brands have endless amounts of information on their customers including behavioral data such as how often they visit your website, demographics like geographic location, and purchase history on how much they spend. Data comes in from multiple devices and locations, including offline activity. Most brands are still struggling to manage all this data and use it to actually make smarter advertising decisions and deliver intelligent interactions. This panel will discuss how brands can extract more from their data.
Christine Frohlich VP of Product Management, Experian
Duncan McCall Founder & Chief Executive Officer, PlaceIQ
JP Beauchamp SVP, Media Center of Excellence, IRI Worldwide
Elliott Easterling Co-Founder & CEO, TrueData
Christine Frohlich
Duncan McCall
10:45 AM
Anticipate What Matters: Unlocking Consumer Intent to Drive Growth
Roundel Stage @ IMAX
Join Allan Thygesen, President, Americas at Google to hear how leading brands are combining consumer intent and machine learning to anticipate how to deliver the right message at the right time.
Allan Thygesen President, Americas, Google
Luis Di Como EVP Global Media, Unilever
Allan Thygesen
Luis Di Como
11:00 AM
From Boxes of Crayons to Boxed Wine: How Betches Helped Franzia Stay Relevant 
Workshop Stage
Betches Media is more than an Instagram account—its a social first multi-platform media company that works with both established and new brands to tap into their audience of highly-engaged and self-aware millennials via custom advertising campaigns. Brands trying to attract millennials? Groundbreaking.
Carrie Dino Media Director, Mekanism
Jeff Dubiel CMO, The Wine Group
Shoshannah Cutler VP Brand Partnerships, Betches Media
Carrie Dino
Jeff Dubiel
11:00 AM
Ad Shapers Consulting with Creativity: How do you make it work?
Ad Shapers Stage
How do consultants and creatives align their work? What should marketers and advertisers know about consulting? Even when they’re not always competing directly in pitches, agencies and consultancies are bumping into each other as they exploit deep C-suite connections around the world. Join leaders from Wunderman Thompson as they take the stage to discuss the integration of consulting and advertising across the agency landscape. Learn how they make it work.
Cenk Ursavas VP, Strategy Consulting, Wunderman Thompson
William Martino Managing Director, Wunderman Thompson Health, New York, Wunderman Thompson
Katie Baldwin Business Director, Wunderman Thompson Health, New York, Wunderman Thompson
Mark Truss Global Director of Brand Intelligence, Wunderman Thompson
Cenk Ursavas
William Martino
11:00 AM
Telling Better Stories: Why Human-Centered Messaging Drives the World’s Most Impactful Brands
Sugar Factory
Our world is more connected than ever—digitally, socially, globally— but so often, the very thing that's missing is also the most important: an actual human connection. Join us for a power conversation on how brands foster moments of human connection with their customers to shift culture and improve our society.
Hayley Romer Publisher and Chief Revenue Officer, The Atlantic
Maggie Gross Head of Strategy, New York, Heat + Deloitte Digital
Cristina Jones SVP of Customer Marketing, Brand Partnerships, and C-Suite Engagement, Salesforce
Jodi Harris Vice President, Marketing Culture & Learning, Anheuser-Busch
Judy Lee Global Head of Integrated Marketing, Pinterest
Hayley Romer
Maggie Gross
11:15 AM
Impact Makers Diversity & Inclusion Brands Getting It Right With The 50+
Impact Makers Stage
Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.
Martha Boudreau EVP & Chief Communications & Marketing Officer, AARP
Dr. Rebecca Swift Director of Creative Planning, Getty Images
Jeff Stamp Chief Content Officer, GREY
Bill Yates Chief Consumer Officer & Chief Marketing Officer , GreatCall Inc.
Martha Boudreau
Dr. Rebecca Swift
11:15 AM
Tech Stars Artificial Intelligence & Automation How to Effectively Message and Reach Customers Who Are Trying to Tune You Out
Tech Stars Stage
Reaching the right audiences is about seeing people behind numbers, respecting their privacy and understanding what they want and need. Messaging custom audiences for omni-channel activation delivers a clear, concise and consistent message and stream of communication to attract and retain customers. This session will explore how advanced analytics and machine learning techniques enable activation of best-suited audiences across integrated online and offline channels to effectively reach custom audiences across all channels.
Stacey Hawes President, Data Practice, Epsilon and Conversant
Lung Huang Head of Growth Solutions, Mars Petcare
Heather Steiger Senior Marketing Manager, Freshly
James Hercher Reporter, AdExchanger
Steven Abrahamson Vice President, Direct Response, National Audubon Society
Stacey Hawes
Lung Huang
11:30 AM
Tech Stars People Based Marketing The Key to Fixing Digital Advertising's 'Identity' Crisis: People
Insight Drivers Stage
Digital advertising has an identity problem. “Identity” has become the buzzword of the year as companies across the ecosystem work on solutions that put all the pieces of the consumer journey together, yet the result is an environment that is fragmented, confusing to marketers, and often requires multiple partners to execute.
Todd Parsons Chief Product Officer, OpenX
Travis Clinger VP of Strategic Partnerships, LiveRamp
Tish Whitcraft Chief Customer Officer, OpenX
John Terrana GM, SocialCode
Chad Engelgau Global Chief Data Strategist & Head of Client Management, IPG MediaBrands
Travis Clinger
11:30 AM
Story Crafters Creative Storytelling Rage Against The Machine: What Deepfakes & Algorithmic Bias Means For Your Content Marketing
Story Crafters Stage
Identifying the perfect brand narrative is a challenge, but safeguarding that narrative has gotten a whole lot harder. Are you prepared to defend your brand against malicious actors and rogue algorithms alike? The rise of deepfake technology creates a new and important consideration for marketers and their agencies. Today, it’s imperative that R&D teams work directly with brand storytellers to verify authenticity and manage conversations. Join WSJ for a panel conversation on the importance of separating fact from fake.
Phillipa Leighton-Jones Editor-at-Large, The Wall Street Journal
Guthrie Collin Chief Analytics Officer, Dow Jones
Marc Minardo Managing Director, Sard Verbinnen & Co.
Gordon Crovitz Co-CEO, NewsGuard
Guthrie Collin
11:30 AM
Entertainers Future of TV Redefining Your TV Advertising Measurement Strategy for the Future
Entertainers Stage
As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we'll explore how some of the world's largest brands are advancing their measurement practices in a way that is redefining what's possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.
Kyle Johnson Advanced TV Measurement Lead, Adobe Advertising Cloud TV
Lauren Johnson Senior Advertising Reporter, Business Insider
Nicole Whitesel EVP, Advanced TV, Publicis Media
Denise Colella Senior Vice President, Advanced Advertising Products & Strategy, NBCUniversal
Kelly Abcarian General Manager, Advanced Video Advertising, Nielsen
Kyle Johnson
Lauren Johnson
11:30 AM
Brave Brands 2019
Rainbow Room
Join us as we gather together to honor the bravest international brand and agency collaborations of the year. This is an AD Club of New York + International ANDY Awards honor awarded to brands that embrace bold approaches and take risks along with their agency partners.

RSVP
Bit.ly/bravebrands19
Itaru Fujikawa Senior Account Director, TBWAHAKUHODO
John Patroulis Worldwide Chief Creative Officer, Grey
Devika Bulchandani President, McCann
Lilian Tomovich Chief Experience & Marketing Officer, MGM Resorts International
Colleen DeCourcy President, Wieden+Kennedy
Ari Weiss Chief Creative Officer, North America, DDB
Richard Guest Global Digital Officer and Executive Vice President, Global Business Director, DDB Group
Max Menozzi VP Global Gillette Franchise leader and North America Shave Care, Procter & Gamble
Jeff Stamp Chief Content Officer, GREY
Debbie Litow VP USA Fruity Confections CBU, Mars Wrigley Confectionery US, LLC.
Rankin Carroll President, Mars Wrigley Confectionery US, LLC.
Jamie Rubinstein Senior Associate Brand Manager, Skittles, Mars Wrigley Confectionery US, LLC.
D’Arcy O’Neill Creative Director, Crispin Porter Bogusky
Paul Gama Vice President, North America Personal Health Care, P&G
Karl Lieberman Executive Creative Director, Wieden+Kennedy
Rebecca Duke Senior Brand Manager, Mars Wrigley Confectionery
Joe Mongognia ECD, GREY
Itaru Fujikawa
John Patroulis
11:30 AM
NewGen The Future of Work - Make Sure You're Part of It
NewGen Stage
The future of work is being shaped by two core forces: automation of tasks and new types of flexible working. How we do our jobs has changed and both workplaces and employees need to adapt.

What will be the future of work for marketers and agencies? We take an in-depth look at how the new work landscape will unfold. A panel of experts discusses what new jobs are likely to arise in the advertising and marketing industry. How will marketing teams be structured in future? How will flexible working economy and automation change what we do? Learn what will motivate the new generation of workers. Don't be left behind; we ask industry experts what you need to know now.
Babs Rangaiah Executive Partner, Global Marketing iX , IBM
Jennifer Brett Head of Americas Insights for Marketing Solutions, LinkedIn
Sarah Rabia Global Director of Cultural Strategy, TBWA\Backslash
Babs Rangaiah
Jennifer Brett
11:30 AM
Messy Middle Mindset: How We Learn to Lead
Sugar Factory
industry and for supporting their rise to leadership, but what about women caught in the messy middle? It’s time to have more candid conversations about why middle management is a career off-ramp for many women. In this panel, industry leaders will share the stories of how they’ve managed to stay in the game for good and lead with compassion.
Elizabeth Herbst-Brady VP US Field Sales, Verizon Media
Valerie Bischak Executive Vice President, Ad Solutions, Viacom
Dani Benowitz President, US, MAGNA Global
Sarah Martinez VP Industry Lead, Retail and QSR, Verizon Media
Sarika Doshi VP, Strategic Brand Partnerships, Walmart
Elizabeth Herbst-Brady
Valerie Bischak
11:45 AM
Culture Builders Retail Seismic Shifts: How Amazon is Reshaping Shopper Marketing
Culture Builders Stage
Amazon is dramatically reshaping the traditional understanding of shopper marketing, advertiser/agency relationships, retail media and even product. Traditional organizational structures and operating models have been challenged and success requires seismic shifts from advertisers and agencies alike. So what does this new model look like? Join us as we layout out this new world—uniting shopper marketing, brand marketing, retail media, partnerships and even fulfillment—with advice from those embracing the shift.
Kerry Curan Managing Partner, Marketing Integration, Catalyst
Fred Seddon Strategist, Xaxis
Mike Feldman Team Lead - Retail Media, Georgia-Pacific
Melissa Burdick Co-founder and President, Pacvue
Kerry Curan
Fred Seddon
11:50 AM
Ad Shapers DTC Discover Talk: Creatively Promoting Your Agency: Crashing Cannes with #freedroga
Ad Shapers Stage
This is the story of how an independent agency called Terri & Sandy crashed Cannes and captured the attention of the entire advertising world. All for only $20,000.
Sandy Greenberg Co-Founder, CEO, Terri & Sandy
Terri Meyer Co-Founder, CEO, Terri & Sandy
Sandy Greenberg
Terri Meyer
12:00 PM
The Consumer’s Revolution: Growing a Business with People First
Roundel Stage @ IMAX
Today’s most successful brands have built their business by creating a community with their customers. Facebook’s Nada Stirratt sits down with trail-blazing leaders who have defined what it means to put people first – and build business as a result.
Nada Stirratt VP Global Marketing Solutions, North America, Facebook
Lindsay Pattison Chief Client Officer, WPP
Ed Macri Chief Product and Marketing Officer, Wayfair
Nada Stirratt
Lindsay Pattison
12:00 PM
Your Ads Are Viewable, But Are They Memorable?
Workshop Stage
Understand the critical metrics that viewability alone doesn't measure. And uncover new ideas about visibility as a performance indicator as Kargo explores various digital platforms to understand which types of ad units capture visual attention in its latest research study, 'Viewability vs Visibility'.
Ryan McConville President and Chief Operating Officer, Kargo
Ryan McConville
12:00 PM
Ad Shapers Collaboration Models Collaborate to Create
Ad Shapers Stage
What was once tuned out or skipped is now content that is relevant, sharable and purchasable. Through new collaborations and business model strategies, advertising is resonating with audiences of all ages like never before. Hear from a combination of storytellers and ad placement architects on how their collaborative work is influencing he future of advertising, as well as today’s reality.
Otto Bell Chief Creative Officer, Courageous
Dan Aversano Senior Vice President of Ad Innovation and Programmatic Solutions, Ignite, WarnerMedia Ad Sales
Amy Leifer VP, Sales Planning & Operations, Xandr Media
Ryan Joe Managing Editor, AdExchanger
Jon Holding Head of Acquisition Marketing, US, Invesco
Otto Bell
Dan Aversano
12:00 PM
Assumption Busting and Challenging the Unchallenged
Sugar Factory
Before we create the messaging and campaigns that inspire consumer trust, we must first start with undoing our assumptions. How do we challenge what we think we know? In this panel conversation, we'll learn best practices from industry experts on breaking down stereotypes through truth-based storytelling.
Alisa Leonard Head of Global Marketing, The Atlantic
Sarah Kunst Managing Director, Cleo Capital
Judith Williams SVP, Global Head of People Sustainability and Chief Diversity and Inclusion Officer, SAP
Pam Jeffords Workforce of the Future, Diversity and Inclusion, PwC
Patrick Stern Co-Chief Creative Officer, Publicis
Alisa Leonard
Sarah Kunst
12:15 PM
Tech Stars Artificial Intelligence & Automation What Automation Can Do For Your Brand
Tech Stars Stage
Looking to reinvent your business? Be more productive? Increase your ROI? Hear from the experts how automation & machine learning can help you predict and create personalized experiences at scale.
Adrian D'Souza SVP of Sales Strategy & Operations, Intersection
Anne Powell Director of Engagement, Dow Jones
Bill Todd Chief Revenue Officer, AdTheorent
Stuart Pennant Managing Partner - Data Sciences, Wavemaker
Adrian D'Souza
Anne Powell
12:15 PM
Impact Makers Diversity & Inclusion What It Means To Be Inclusive
Impact Makers Stage
Less talk and more action, they say. Well, come hear a talk about the action, and come ready to take notes to implement tried and true efforts for yourself. Understand what it takes to see real progress, how having and sparking uncomfortable conversations is pivotal, and why it’s critical you start now.
Stephen Freitas Chief Marketing Officer, Outdoor Advertising Association of America
Elaine Cox Executive Creative Director, Heat
MJ DePalma Head of Multicultural and Inclusive Marketing, Microsoft Advertising
Christine Fruechte CEO, Colle McVoy
Smita Pillai Chief Diversity & Inclusion Officer, Dow Jones
Stephen Freitas
Elaine Cox
12:20 PM
Entertainers Future of TV Discover Talk: Everything Changes: Solving for the Convergence of TV, Digital and Social Media
Entertainers Stage
The convergence of TV and digital represents a monumental shift in the advertising ecosystem. At the center of this convergence is how advertisers identify, measure and understand households and consumers across the full array of addressable digital channels, including linear television, connected TV, digital and social.
Philip Smolin Chief Strategy Officer, Amobee
Philip Smolin
12:30 PM
Story Crafters Creative Storytelling Wired Brand Storytellers
Story Crafters Stage
Masters of brand storytelling share their tried and true methods for getting key messages across in an authentic and creative way.
Alex Wallace GM of News, Entertainment and Studios, Verizon Media
Martha Boudreau EVP & Chief Communications & Marketing Officer, AARP
Piper Goodspeed Executive Director, Partnerships, and Consulting, Condé Nast
Suzy Deering Vice President and Chief Marketing Officer, eBay North America
Vikram Bhaskaran Global Head of Vertical Strategy and Marketing, Pinterest
Alex Wallace
12:30 PM
Insight Drivers People Based Marketing New Channels for Customer Acquisition for the Performance Marketer
Insight Drivers Stage
Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
Josh Palau VP, Digital Strategy and Platforms, Bayer Consumer Health
Melissa Grady CMO, Cadillac
Lung Huang Head of Growth Solutions, Mars Petcare
Kari Marshall Vice President of Media and Customer Relationship Management, T-Mobile
Jessica Ciliento Media Director, Reckitt Benckiser
Steve Bagdasarian AVP & GM, Media Platforms & Monetization, Publishers Clearing House
Josh Palau
Melissa Grady
12:30 PM
Entertainers Future of TV Ask Me Anything: Not Your Typical Data Discussion
Entertainers Stage
Come listen to a candid conversation between President of Media & Marketing Innovation, at STX Entertainment, Amy Elkins, and CEO of Ampersand, Nicolle Pangis, on the road to becoming an audience first marketer, and what their companies are doing to break new ground with data and TV first insights.
Amy Elkins President of Media and Marketing Innovation, STX Entertainment
Nicolle Pangis CEO, Ampersand
Amy Elkins
12:30 PM
NewGen Your Turn: How To Make Work Work for You
NewGen Stage
Hear a brief presentation by Jennifer Gefsky, co-author of YOUR TURN: Careers, Kids, and Comebacks - a Working Mother's Guide, followed by a panel discussion on how to make work work for you... Whether that means taking time off for parenting, getting back into the workplace, looking for balance, or having ambition to prioritize your career. Or anything in between!
Hear honest tips and tricks from moms who are making it work for them, and how you can too.
Jennifer Gefsky Co-Founder Après, co-Author, YOUR TURN
Lindsey Yoselevitz Head of Marketing and Corporate Comms, US, Wavemaker
Michele Salle Chief People Officer, Dentsu Aegis Network, US
Natasha Jakubowski Chief Innovation Officer, Anomaly
Jennifer Gefsky
Lindsey Yoselevitz
12:30 PM
Equal Storytelling: How Companies Can Amplify Hispanic Cultural Narratives
Sugar Factory
With such a wide range of diversity between Hispanic culture and communities, there’s no shortage of stories that need to be told. In this conversation, industry leaders will share why and how to meet the global demand for culture-driven content that matters.
Claudia Gonzalez Edelman Founder , We Are All Human Foundation
Rosa Esquivel Marketing Director, AT&T’s Hispanic Mobility Business
Lisette Garcia Senior Vice President and Chief Operating Officer, Hispanic Association on Corporate Responsibility
Sandra Garcia Lowery , NAMIC NY
Claudia Gonzalez Edelman
Rosa Esquivel
12:45 PM
Retail Reinventing Retail – How to Think Like DTC Startups
Culture Builders Stage
In today's retail environment, it may seem that only the digitally strong will survive, but online upstarts are proving physical retail is still part of a well-rounded customer experience. As they step into channels like brick and mortar and wholesale, these brands aim to deliver a holistic customer experience to their already digitally-connected following. In an ever-evolving landscape, DTC brands are reinventing the consumer journey, experimenting with customer service and retail concepts, both physically and digitally.
Nate Checketts Co-Founder & CEO, Rhone
Johannes Quodt Co-Founder & CEO, Koio
David Heath Co-Founder & CEO, Bombas
Melissa Mash CEO & Co-Founder, Dagne Dover
Shareen Pathak Managing Director, Editorial Products, Digiday
Nate Checketts
Johannes Quodt
1:00 PM
Driving brand value with emotional intelligence in content
Workshop Stage
Emotions have a bigger impact on actions than logic; they create lasting impressions that affect future decisions. Mirriad with SPARK Neuro share insights from a first-of-its kind biometrics study on how emotion in content affects brand value. While it’s assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy. The panel will reveal how exposing brands to different emotions in content while viewers are engaged impacts brand value.
Stephan Beringer CEO, Mirriad
Spencer Gerrol CEO & Founder, Spark Neuro
Nobles Crawford Content Strategy Manager, Media & Digital – Hygiene and Home, Reckitt Benckiser
Deidre Smalls-Landau U.S. CMO & EVP, Global Culture, UM
Kyle O’Brien Creative Works Editor, The Drum
Stephan Beringer
Spencer Gerrol
1:00 PM
Ad Shapers Collaboration Models In It Together
Ad Shapers Stage
Peloton’s SVP and Head of Global Brand Marketing Carolyn Tisch Blodgett and LinkedIn’s Senior Director of Global Brand Management Peter Maxmin sit down to discuss their roles and the learnings they’ve gleaned being at the helm of LinkedIn and Peloton’s brands. Despite driving brand strategy for companies of different sizes, stages and industries, they’ll highlight the parallel roles purpose, authenticity and community have played in the growth and evolution of the two brands.
Peter Maxmin Senior Director, Global Brand Management, LinkedIn
Carolyn Tisch Blodgett Senior Vice President and Head of Global Brand Marketing, Peloton
Peter Maxmin
Carolyn Tisch Blodgett
1:00 PM
The Inclusive Marketing Effect
Sugar Factory
How Diversity and Inclusion Drive Consumer Action
Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge
Carlos Santiago Co-Founder of ANA’s Alliance for Inclusive & Multicultural Marketing
Virginia Lennon SVP, Media Development and Multicultural Center of Excellence, Ipsos
Del Johnson Principal, Backstage Capital
Sarah Kate Ellis President & CEO, GLAAD
Carlos Santiago
1:05 PM
Impact Makers Diversity & Inclusion Discover Talk: Dear Industry, Let’s Talk About Mental Illness
Impact Makers Stage
Given that nearly one in five U.S. adults lives with a mental illness, and there’s mounting evidence that the ratios maybe even higher for the creatively minded, the ad industry needs to make mental health a priority. Mike Caguin will outline for the four in five people who aren’t suffering from a mental illness how to be empathetic and better coworkers and supervisors to those who are.
Mike Caguin Chief Creative Officer, Colle McVoy
Mike Caguin
1:15 PM
Impact Makers Diversity & Inclusion Inclusion: Ageism, Mental Health, Equity for All
Impact Makers Stage
One critical factor in any agency’s financial success is its commitment to workplace inclusivity. The 4A's workplace enlightenment program is designed to provide members and agencies the tools and training to build more inclusive, equitable, engaged workplaces. In this three-part session, speakers will address the influence of workplace inclusivity and fairness on employees’ career success; how having candid discussions about mental health can improve employee and business performance & in a culture that celebrates youth
Aaron Harvey Co-Founder, Made of Millions
Heather Tinsley-Fix Senior Advisor, Financial Resilience, AARP
Lukeisha Paul Head of Diversity, Equity and Inclusion U.S., GroupM
Simon Fenwick EVP, Talent Engagement & Inclusion, 4A’s
Mike Caguin Chief Creative Officer, Colle McVoy
Aaron Harvey
Heather Tinsley-Fix
1:15 PM
Tech Stars Artificial Intelligence & Automation Applied Artificial Intelligence for Enterprise... Really
Tech Stars Stage
C-level leaders building AI at the world's biggest brands discuss how data and machine learning are adding meaningful value to organizations in the present day. The panel will focus on approaches that are working right now with specific examples and takeaways. This is not about the unknown AI future or the winters past - this is about application and use cases that create value or cause pain right now.
Jaya Kolhatkar Chief Data Officer, Hulu
Julia Huang Managing Director, Amex Ventures
Martin Swant Forbes, Reporter, CMO Network
Vince Lynch CEO, IV.AI
Jaya Kolhatkar
Julia Huang
1:15 PM
The Future is Unconventional: TikTok’s Path to Disrupting the Disruptors
Roundel Stage @ IMAX
TikTok has quickly become a global phenomenon and continues to take off. With content, reach and approach that’s challenging the status quo, TikTok is disrupting the content and marketing industry as we know it. Join TikTok VP Blake Chandlee and VaynerX Chairman and CEO Gary Vaynerchuk for a lively fireside chat as they take a peek inside this emerging video platform, how a new generation is disrupting content and entertainment, and what brands need to know to keep up.
Blake Chandlee Vice President, TikTok
Gary Vaynerchuk CEO & Co-Founder, VaynerMedia
Blake Chandlee
1:30 PM
Insight Drivers People Based Marketing Omni Customer Is The New Omni Channel
Insight Drivers Stage
Often marketers think of Omni in terms of their sales channels (stores, websites, mobile, etc.), but they should be encouraged to take a customer-focused approach to Omni. Successful Omni strategies aren't focused on driving sales to a particular channel, they focus on customer convenience. The channel doesn't matter as much as winning the next sale.
Dani Cushion CMO, Cardlytics
Shannon Versaggi Vice President of Integrated Marketing, Lowe's
Jon Gibson Director of Digital Marketing and eCommerce, Advance Auto Parts
Dani Cushion
Shannon Versaggi
1:30 PM
Story Crafters Creative Storytelling The Future of Influencer
Story Crafters Stage
Jo Cronk, Whalar's North America MD, is joined on stage by three creators to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
Jo Cronk MD, North America, Whalar
Alyssa Lenore Digital Influencer and Content Creator
Natalia Seth Creative Influencer
Devan Anderson Digital Strategist
Jo Cronk
Alyssa Lenore
1:30 PM
Entertainers Future of TV ABC NEWS: The Road To 2020 & Beyond
Entertainers Stage
We'll provide an exclusive look at the upcoming storylines and newsmakers of the 2020 election featuring coverage from our highly respected journalists with unprecedented access. We will showcase multiple points of view and coverage across the Disney portfolio from TV to digital to social.
Chris Christie Contributor, ABC News
Jonathan Karl Chief White House Correspondent, ABC News
Rebecca Jarvis Chief Business, Technology & Economics Correspondent at ABC News and Host, Creator 'No Limits with Rebecca Jarvis' Podcast, ABC News
Nate Silver Statistician, Author and Founder, FiveThirtyEight
Chris Christie
Jonathan Karl
1:30 PM
NewGen Raising the New Gen: a Frank Conversation Between a Mentor and His Mentees
NewGen Stage
It only takes one person to change your career. One person to support you, endorse you, believe in you and ultimately propel you forward. TBWA\Chiat\Day CCO Chris Beresford-Hill has been this person for two young creatives, and while they openly speak about the impact he’s had on their careers, it hasn’t always been easy.

Join us as Campaign's Lindsay Stein moderates a conversation between Beresford-Hill and Avi Steinbach and Laura Vancil, as they explore the role of a professional mentor in agency world.
Chris Beresford-Hill Chief Creative Officer, TBWAChiatDay New York
Laura Vancil Copywriter, TBWAChiatDay New York
Avi Steinbach Associate Creative Director, TBWAChiatDay New York
Lindsay Stein U.S. Editor, Campaign
Chris Beresford-Hill
Laura Vancil
1:30 PM
Raising the Stories of Women Who Came Before Us
Sugar Factory
Jen Bender Producer, Jeanette
Ari Afsar Composer/Lyricist
Erin Ortman Director, Jeanette
Jen Bender
Ari Afsar
1:45 PM
Culture Builders Retail Hello to Good-Buy: Marketing Approaches to Drive the Evolving Consumer Journey
Culture Builders Stage
Recent years have brought radical social and technological change, causing consumers to think and decide differently about old purchase journey models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine how to best implement new approaches.
Nancy MacDonald Shopper Marketing Team Lead, GSK
Risa Andersen Senior Director, North America Media & Data, PepsiCo
Michelle Engle SVP, Marketing, Valassis
Michelle Castillo Senior Reporter, Cheddar
Jill Cruz VP Shopper & eCommerce Strategy, Mediacom
Nancy MacDonald
Risa Andersen
2:00 PM
Ad Shapers Collaboration Models Cirque du Soleil and Sid Lee: Stories, Examples and Lessons of Co-Creation
Ad Shapers Stage
For the past two decades, artistic entertainment pioneer Cirque du Soleil and global creative company Sid Lee have partnered to create a virtuous cycle of innovation and exceptional creativity.

In this presentation, lead by Kris Manchester, global executive creative director at Sid Lee, and Sheila Morin, senior director, marketing and brands at Cirque du Soleil, you will get an exclusive look at a one-of-a-king client-agency relationship as they break down the steps that led to an almost perfect creative marriage.
Kristian Manchester Global Executive Creative Director, Partner, Sid Lee
Sheila Morin Senior Director, Marketing Strategies and Brands, Cirque du Soleil
Kristian Manchester
Sheila Morin
2:00 PM
Gamers are Losers - Twitch Dispels This and Other Gaming Myths
Workshop Stage
Despite its massive growth in recent years, the video game industry is one that still intimidates many marketers who want to ‘get into’ gaming. At first glance, gamers are a niche target audience, focused solely on their passion for video games. Join Twitch as we take you inside the world of gaming, where the lines between pop culture and video games have become increasingly blurred. We’ll debunk some of the most common misconceptions that marketers have about gamers and help you better understand how brands can harness this growing opportunity to create an impactful and authentic presence.
Anthony Danzi SVP of Sales, Twitch
Erin Joyce Client Strategy Lead, East Coast, Twitch
Anthony Danzi
Erin Joyce
2:00 PM
Accountability for All: How to Really Support Women of Color in the Workplace
Sugar Factory
The beauty of supporting women in the workplace is that we all bring different experiences, cultures, and perspectives that help our teams thrive. Across industries, how can we be more mindful and vocal supporters of women of color at work? Join us for an unplugged conversation with dynamic industry leaders on steps to make sure all women are seen and heard.
Pilar Harris Strategic Partnerships, The Female Quotient
Lisa Price President and Founder, Carol's Daughter
Carol Watson Senior Director, Global Advisory Services, Diversity Best Practices
Cid Wilson President and CEO, Hispanic Association on Corporate Responsibility
Pilar Harris
Lisa Price
2:00 PM
Tech Stars Artificial Intelligence & Automation Deep Dive: Applied AI
Deep Dives Stage
Get into the weeds with AI expert Vince Lynch to understand how your brand can better apply AI.
Vince Lynch CEO, IV.AI
Vince Lynch
2:15 PM
Tech Stars Artificial Intelligence & Automation How Marketers Can Predict Customer Needs and Create Better Experiences
Tech Stars Stage
Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and how people will respond to their messages. Join Sean Downey, VP of Media Platforms at Google, and Martijn van der Zee, Chief Digital Officer at Rituals, to learn how innovative brands are preparing for the future of predictive marketing.
Martjin van der Zee Chief Digital Officer, Rituals Cosmetics
Sean Downey VP, Media Platforms, Google
Martjin van der Zee
Sean Downey
2:15 PM
Impact Makers Diversity & Inclusion Heat: The Value of Diversity in Advertising
Impact Makers Stage
Diversity is top of mind in the ad industry, but are ads actually getting more diverse? And does it really matter to the brands' business? Heat has developed a way to measure the impact of diversity within advertising, and can show what getting it right (and wrong) mean to the bottom line. In this seminar, we'll share the insights we learned about what makes an ad truly diverse, the business impact it has, and dig into the deeper industry obstacles stagnating diverse advertising.
Maggie Gross Head of Strategy, New York, Heat + Deloitte Digital
Lindsay Wade Strategist, Heat + Deloitte Digital
Elaine Cox Executive Creative Director, Heat
Devon Dickau Human Capital and Diversity & Inclusion Consulting Practice Lead, Deloitte
Lindsay Wade
2:20 PM
Entertainers Future of TV Discover Talk: A Better Way to Buy, Sell and Measure Data-Driven TV
Entertainers Stage
TV advertising is the most powerful way for marketers to reach a wide audience, but it has lacked the ability to deliver people-based addressability and measurement across channels. By combining the reach and scale of TV with the outcome-driven capabilities marketers require, brands and agencies can now better coordinate the customer journey, deliver more relevant messaging, and tie TV campaigns to measurable ROI. John will share how to power experiences that map back to business outcomes across the entire customer journey.
John Hoctor GM of Measurement, LiveRamp
John Hoctor
2:30 PM
Story Crafters Creative Storytelling Storytelling in a Mobile First World
Story Crafters Stage
There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.
Nina Mishkin Head of Global Content Strategy, Twitter
Nick Miaritis EVP, VaynerMedia
Vikramjeet Singh Vice President Marketing- U.S. Beverages, Snacks, Desserts, Kraft Heinz
Nina Mishkin
Nick Miaritis
2:30 PM
Entertainers Future of TV Connected TV: The Next Battleground For Ad Fraud
Entertainers Stage
Latest forecasts show that ad spend on Connected TV services will exceed $42 billion by 2023, setting the stage for a new fraud battleground as bad actors chase these marketing investments. Next generation threats such as those on CTV require next generation technologies to ensure ad messaging is delivered to real people in the intended environments.
Join the CEO of IAS, Lisa Utzschneider, NBCU, Verizon, and Turner to discuss how marketers can outsmart these emerging threats.
Lisa Utzschneider Chief Executive Officer, IAS
Amit Chaturvedi EVP Revenue Operations and Product Management, Warner Media, Turner
Chris Paul Executive Director, Verizon
Michael Reidy Senior Vice President, Digital Ad Sales, NBCU
Lisa Utzschneider
Amit Chaturvedi
2:30 PM
The New Rules for a Consumer-Led World
Roundel Stage @ IMAX
It has happened. The balance of power has shifted from brands to consumers. Consumers are now insisting that brands earn their attention. At the same time, their patience for traditional advertising is evaporating. This means that we must live up to and exceed their heightened expectations for meaningful, personalized interactions. We must accept that marketing’s core mandate is not to market at consumers but to matter to them as people. And we must embrace the fact that there is new reality that requires bold, new rules.
Nick Brien CEO, Americas, Dentsu Aegis Network
Ali Weiss SVP Marketing, Glossier
Maureen Sullivan COO, Rent the Runway
Nick Brien
Ali Weiss
2:30 PM
Insight Drivers People Based Marketing New Data-Driven Strategies Using Data for Good
Insight Drivers Stage
Data is at the center of all marketing today and can be used in various ways, from helping advertise a product, a brand or an idea, to influencing better healthcare outcomes and social change. In the context of the latest data-driven strategies and techniques, the panelists will talk about their use of unique data and advanced analytics to deliver successful campaigns across digital platforms for better healthcare and social outcomes.
Drew May Chief Client Officer, Acxiom
Asaf Evenhaim CEO and Co-Founder, Crossix
Hilary Gentile Global Chief Strategy Officer, McCann Health
Benjamin Mark Rolnik Director, Stanford Healthcare Innovation Lab
Drew May
Asaf Evenhaim
2:30 PM
NewGen The Things I Wish I Knew
NewGen Stage
If you're tired of hearing the same sugar-coated advice, sitting back and listening to this session will be a welcome change. Hear some hard-hitting advice from panelists at the top of their field as they share their moments of failure, frustration, and perhaps even the occasional contented smile.
Jean Freeman Principal & CEO, Zambezi, LLC
Johanna Mayer-Jones SVP of Partnerships, The Atlantic
Sharon Harris VP Alliance Relationships, Deloitte Digital
Tammy Soares President, West Region, Accenture Interactive
Jean Freeman
2:30 PM
NewGen Deep Dive: David Shing
Deep Dives Stage
Ask the Digital Prophet himself on how to get into the industry, what trends he foresees and more at this intimate deep dive.

Open to Student & NewGen Delegates
David Shing Digital Prophet
David Shing
2:30 PM
Making Yourself a Priority
Sugar Factory
2:45 PM
Culture Builders Retail Reaching Holiday Shoppers in the Age of Digital
Culture Builders Stage
Gain a better understanding of today’s holiday shopper in this session with 10-minute research presentation on the 2019 holiday spending habits of consumers. Then hear from the experts themselves as leading brand marketers discuss the impact of today’s fragmented media landscape on their marketing strategy, the consumer trends they’re keeping an eye on and how these factors have influenced their approach to this year’s holiday season.
Dallas Lawrence Chief Communications and Brand Officer, OpenX
Joseph Leichman VP, Buyer Development, OpenX
Rich Phelan EVP, Client Partner, Essence Global
Chris Morse VP, Growth, M&C Saatchi Performance
Dallas Lawrence
Joseph Leichman
3:00 PM
Ad Shapers Collaboration Models The Future of Programmatic: Promise, Perception and Reality
Ad Shapers Stage
As advertisers go through journeys of digital transformation, they are demanding more from programmatic to help them get there - more control of their data and brand, more efficiency and effectiveness to ensure their media dollars are invested not spent, and more innovation to help them take advantage of omni-channel programmatic, including TV.
Our panel of industry leaders will examine what needs to be done, and by whom, to help programmatic media evolve to help deliver on its promise and secure greater investment.
Nicolas Bidon Global CEO, Xaxis
Marla Kaplowitz President & CEO, 4A's
Brian Braiker Editor, Ad Age
Jon Mansell VP, Programmatic Solutions and Partnerships, WarnerMedia
Marc Mallett VP, Performance Advertising, The Walt Disney Company
Nicolas Bidon
Marla Kaplowitz
3:00 PM
Early Adopters Drive Performance on Quora
Workshop Stage
Early adopters are constantly looking for innovative ways to reach new audiences and drive business outcomes. One way they are gaining a competitive advantage is by exploring new ad platforms. And one ad platform that keeps coming up in conversation is Quora. Over 300 million people visit Quora every month to research, evaluate, ask for advice, and learn more about the world around them including your products and services. Join this session to learn how early adopters are driving performance with Quora Ads.
JD Prater Quora Evangelist, Quora
JD Prater
3:00 PM
Inclusive Media
Sugar Factory
How to Co-Create Purposeful Content with Marginalized Communities
Elisabeth Axel President and CEO, Art Beyond Sight
Cheryl Rosario Vice-Chair, Art Beyond Sight and Founder, CGR Consulting
Lawrence Carter-Long Communications Director, Disability Rights Education & Defense Fund and Direct, Disability and Media Alliance Project
Clare Kenny Director of Youth Engagement, GLAAD
May Malik Deputy Commissioner of External Affairs, Mayor’s Office of Immigrant Affairs
Elisabeth Axel
Cheryl Rosario
3:15 PM
Tech Stars Artificial Intelligence & Automation Being Human in an A.I. World: Documentary Screening and Discussion
Tech Stars Stage
Join WIRED, McCann Worldgroup, and marketing leaders for a documentary screening and panel discussion about A.I.’s evolving role in our world and what that means for brands.
Sean MacDonald Global Chief Digital Officer, McCann Worldgroup
Brian Barrett News Editor, WIRED
Sean MacDonald
Brian Barrett
3:15 PM
Impact Makers Diversity & Inclusion Inclusive Marketing, Optimizing Business and Life
Impact Makers Stage
How inclusion fuels innovation in business, marketing and life.
MJ DePalma Head of Multicultural and Inclusive Marketing, Microsoft Advertising
MJ DePalma
3:30 PM
Entertainers Future of TV The TV Business Is a Data Business – Now Things Get Interesting
Entertainers Stage
Today's technology has given viewers the ability to watch TV anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want, it's created challenges for advertisers hoping to better connect with people. Fortunately, TV advertising is evolving and getting smarter. Two leaders in the TV space, Experian and TIVO will discuss how their partnership allows them to use data more efficiently, identity their targets and measure the effectiveness.
Brad Danaher Director of TV Solutions, Experian
Walt Horstman SVP/GM, Data and Advertising, TiVo
Brad Danaher
Walt Horstman
3:30 PM
Insight Drivers People Based Marketing Data As An Insight. Data As An Asset.
Insight Drivers Stage
It is undeniable that quality, actionable data is essential to advertisers and publishers alike. However challenges remain in how to effectively deploy first and third party data across a variety of screens and platforms. Join SpotX as we explore how media owners and advertisers can successfully implement data to supercharge their video campaigns.
Kristen Williams VP, Strategic Partnerships, SpotX
Jason White EVP & GM, Global Programmatic Revenue, CBS Interactive
Audrey Steele EVP, Sales Research Insights & Strategy, FOX Networks
Darren Olive EVP, National Advertising Sales & Strategy, Crackle Plus
Kristen Williams
Jason White
3:30 PM
Story Crafters Creative Storytelling In Conversation with Fresh Air Host Terry Gross
Story Crafters Stage
Fresh Air with Terry Gross, produced by WHYY in Philadelphia, is one of public radio's most popular programs. Each week, 6 million people listen to the show's intimate conversations on contemporary arts and issues, broadcast on more than 625 NPR stations across the country. Fresh Air has ranked as the No. 1 most downloaded podcast on iTunes. Terry Gross has been awarded the National Humanities Medal by President Obama, twice been a voice on The Simpsons, has appeared on The Tonight Show with Jimmy Fallon and played herself on This Is Us. In an interview recorded for a special episode of NPR’s Pop Culture Happy Hour, Linda Holmes turns the mic on Terry Gross, interviewing the award-winning host about getting to a place of candor during an interview, how the age of personal branding has affected the way public figures tell their stories, how her interview approach has evolved through her career, the role public media plays in people’s lives today and more.
Linda Holmes Host, Pop Culture Happy Hour
Terry Gross Host, Fresh Air
Linda Holmes
Terry Gross
3:30 PM
NewGen Social Media Monitoring & Analytics
NewGen Stage
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
Quaison Carter Lead Digital Marketing Instructor, General Assembly
Quaison Carter
3:45 PM
Culture Builders Retail Beyond Digital Retail: The Future of Retail, Moving Well Past Omnichannel
Culture Builders Stage
The consumer demand for customization and on-demand services has never been greater. The impact of mobile and technology on retail has shifted consumers' expectations towards their retail behaviors as well as their relationships with brands.
Rene Ramos Vice President, Field Marketing, Lifestyle & Experiential Marketing, Constellation Brands
Jeff Eccleston Global Head of Insights and Analytics, CAA Brand Consulting, CAA
Rene Ramos
Jeff Eccleston
3:45 PM
Let’s Give Them Something to Talk About: Building Brand Experiences that Matter
Roundel Stage @ IMAX
Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted authentic brand POVs replace the temptation to inadvertently become the shallow “marginalized corporate sponsor” of the month. Hear from Mastercard CMO Raja Rajamannar - one of the world’s most influential CMOs and current president of the WFA - and Marcus Samuelson on importance of pushing brand boundaries into unchartered territories to make connections that matter.
Marcus Samuelsson Award-Winning Chef, Restaurateur, Author, Red Rooster Harlem
Raja Rajamannar Chief Marketing & Communications Officer, Mastercard
Marcus Samuelsson
Raja Rajamannar
4:00 PM
GenZers' Crash Course on Gen Z
Workshop Stage
A basic crash course on Generation Z: who are we, why are we different (especially compared to those Millennials), what statistics are most relevant to underscore our differences, and how do our values manifest. A presentation of trends/communication tactics: finstas, memes, Facebook groups, vernacular, and beyond.
Ziad Ahmed CEO, JUV Consulting
Ziad Ahmed
4:00 PM
Ad Shapers Collaboration Models How Brands Operate In The Experience Economy
Ad Shapers Stage
In an age when consumers value and seek experience, the need for brands to think creatively about how they deliver relevant experiences while growing is paramount. This session, Ed Pilkington, chief marketing & innovation officer, Diageo North America, talks about some of the big trends shaping the drinks industry and how the industry is well placed to succeed in a world where experience, convenience and quality over quantity, matter more than ever.
Ed Pilkington CMO, Diageo
Ed Pilkington
4:00 PM
What’s More Creative Than Being Different?
Sugar Factory
4:05 PM
Impact Makers Diversity & Inclusion LAUGH OUT LOUD Presents: The Impact of Comedy in Color
Impact Makers Stage
EVP & GM of Kevin Hart’s LAUGH OUT LOUD, Thai Randolph shares the company’s POV on the personal, social and commercial impact of comedy in color.
Thai Randolph GM and EVP, Kevin Hart's Laugh Out Loud Network
Thai Randolph
4:05 PM
Tech Stars Artificial Intelligence & Automation Discover Talk: SummitSync
Tech Stars Stage
John Corrigan, founder and CEO of SummitSync, will discuss the meeting automation platform that allows companies to maximize their investment on conferences and trade shows by providing a higher quality and quantity of sales meetings scheduled.
John Corrigan Founder and CEO, SummitSync
John Corrigan
4:15 PM
Tech Stars Artificial Intelligence & Automation Could Emerging Regulation Kill AI's Early Promise in Advertising?
Tech Stars Stage
The evolution of AI has been at warp speed—faster, in fact, than its governance. While AI has shown great promise in the advertising industry, could debates about data privacy and algorithmic fairness derail the future of AI?

In this session, 4A's SVP of Government Relations Alison Pepper will lead a conversation with experts in AI and regulation about how AI governance could impact the industry and what the industry needs to do to ensure a path forward.
Alison Pepper SVP, Government Relations, 4A's
Michael Signorelli Partner, Venable LLP
Michael Palmer Global VP of Emerging Technologies, GroupM
Alison Pepper
Michael Signorelli
4:15 PM
Impact Makers Diversity & Inclusion Let’s talk about bias. Let’s talk about The Look
Impact Makers Stage
SATURDAY MORNING and P&G talk about shifting perceptions on unconscious bias with their campaign “The Look”, creating work with deep social impact and new models of partnership between creative agencies and marketers.
Eric T. Austin Associate Brand Director, Global Media Innovation, P&G
Jayanta Jenkins Global Executive Creative Director, Samsung Mobile
Keith Cartwright ECD, 72 and Sunny, Saturday Morning
Kwame Taylor-Hayford Co-Founder, SATURDAY MORNING & Founder,, Kin
Eric T. Austin
Jayanta Jenkins
4:30 PM
NewGen Creative Storytelling The Power of Live Storytelling in Advertising: The Publisher and the Brand
NewGen Stage
Every brand has a story. But in order to break through the noise, they have to be creative about how, and, where they choose to tell it. Chas Edwards (Pop-Up Magazine Productions) and Cecelia Cox (Google) discuss how Google's advertising campaigns find new life on the Pop-Up Magazine stage. Hear from the perspective of the publisher and the brand on the value of "live" advertising. This will touch on the rising trend of "live" events and journalism, the importance of ephemeral storytelling in our 24/7 news cycle, and more.
Cecelia Cox Brand Editorial, Google
Chas Edwards Co-Founder, Pop-Up Magazine Productions
Cecelia Cox
Chas Edwards
4:30 PM
Insight Drivers People Based Marketing Creating and Disrupting Brand Loyalty Through Mobile Apps
Insight Drivers Stage
With over 336 million mobile app users in the U.S., apps now have the power to make or break a brand. As mobile has become the primary screen for consumers, new brands are launching every day through apps like Instagram. Successful brands are fully embracing this new reality by reaching consumers on mobile devices through in-app advertising and leveraging their own official apps to keep customers engaged and create loyalty.
Anne Frisbie SVP & GM of North America, InMobi
Vinny Rinaldi Head of Addressable Media and Technology, The Hershey Company
Anne Frisbie
Vinny Rinaldi
4:30 PM
Entertainers Future of TV What it Takes to Win in the Next Era of TV
Entertainers Stage
Today's consumer is empowered, motivated by choice and control and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win.
Jeremy Helfand VP, Head of Advertising Platforms, Hulu
Tanya Dua Senior Advertising Reporter, Business Insider
Cara Lewis SVP, US Head of Investment, Carat Media
Christina Beaumier VP Product, TV Platform, Xandr
Jeremy Helfand
Tanya Dua
4:30 PM
Story Crafters Integrated Marketing: How Better Alignment Frees Up Time For Creativity & Strategy
Story Crafters Stage
Marketing is going through a dramatic shift - more complexity, more channels, more content, more budget and more accountability. The shifts have complicated the user journey and raised the bar for marketers to deliver exceptional and cohesive content experiences across all channels. Similarly, an explosion of martech tools has resulted in a myriad of software solutions for marketers. What hasn’t changed is the need for marketing organizations to work as a team towards this higher standard for success.

Brian Monahan Global Client President, Dentsu Aegis Network
Jordan Kim Global Media Director (acting), Intel
Shafqat Islam CEO and Co-Founder, NewsCred
Brian Monahan
Jordan Kim
4:30 PM
Disability: The Overlooked Diversity Conversation
Sugar Factory
There are over 1 billion people in the world with a disability, but they are featured in less than 2% of the images we see in the media. This panel will discuss the visual representation of disability today and share what brands and agencies can do to more authentically represent and reach consumers with disabilities.
Lawrence Carter-Long Communications Director, Disability Rights Education & Defense Fund and Direct, Disability and Media Alliance Project
Dr. Rebecca Swift Director of Creative Planning, Getty Images
Margaux Joffe Director of Accessibility Marketing, Verizon Media
Storm Smith Art Director, BBDO
Lawrence Carter-Long
4:45 PM
Culture Builders Retail Flipping the Script: The Rise of Shape-Shifting Experience Platforms
Culture Builders Stage
Retail brands the world over are reinventing what it looks like to shop, far beyond the much-discussed physical and digital divide. From big box to burgeoning D2C brands, retailers who are thriving in the e-commerce age are building strong communities and imaginative experiences across customer touch points. Join SHOWFIELDS' Katie Hunt and VMLY&R's Charlie Wade as they explore the strategies that today's top marketers are using to flip the script on retail.
Charlie Wade Group Director, Head of New York Commerce, VMLY&R
Katie Hunt Co-Founder and Chief Revenue Officer, SHOWFIELDS
Charlie Wade
Katie Hunt
5:00 PM
Reimagining Creativity
Roundel Stage @ IMAX
With the clutter and noise at an all time high, it's time to reimagine creativity to reinvent advertising. But, what’s the path forward? Hear from four perspectives at the forefront of creativity, and how the industry can embrace the worlds of content, entertainment, comedy, art and design to push the envelope and discover the new sounds and shapes of "advertising".
Joanna Coles Founder & Chief Creative Officer, Boudica
Jon Kamen Chairman, CEO, RadicalMedia
Marc S. Pritchard Chief Brand Officer, Procter & Gamble (P&G)
Joanna Coles
Jon Kamen
5:00 PM
Ad Shapers Collaboration Models Creating Truly Connected Experiences
Ad Shapers Stage
The media environment is no longer a linear model, but rather a decentralized, dynamic matrix that demands new ways of thinking. This session will focus on how certain collaborative models can streamline overall brand strategy and create a seamless consumer experience in a multichannel marketing world.
Eric Ashworth Executive VP of Product and Market Strategy, Quad
Jason Kuperman Chief Product Marketing Officer, OUTFRONT Media
Judith Hammerman Head of Americas Sales, Adobe Experience Platform/Adobe Audience Manager, Adobe
Liz Ross CEO, Periscope
Jason Kuperman
5:00 PM
SeeHer Measured Moments in Media and Advertising GEM™ and Emotion Analytics
Sugar Factory
ANA’s Gender Equality Measure™, GEM™ is the global gold standard for measuring unconscious bias in advertising and programming. High-scoring GEM™ advertising drives improved reputation, increased purchase intent and ultimately sales. But what moments specifically contribute to high GEM™ scoring content and superior storytelling? Join SeeHer, GTB (agency for Ford), and Dumbstruck (leader in Emotion Analytics) to unpack GEM™ using to discover the "moments that matter."
Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge
Knatokie Ford STEM & Entertainment Engagement Advisor, SeeHer
Clare Meridew Chief Creative Officer, GTB North America
Jeff Tetrault CEO, Dumbstruck
Knatokie Ford
5:15 PM
Impact Makers Diversity & Inclusion Are You New Majority Ready™ ?
Impact Makers Stage
A New Majority is forming in America. By Census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a majority-minority nation. While this demographic transformation is fueling the economy, ad dollars committed to this emerging new majority are disproportionately low…
Tim Castree CEO, North America, GroupM
Mónica Gil CMO/EVP, NBCU Telemundo Enterprises
Rosemary Mercedes Executive Vice President and Chief Communications Officer, Univision
Wendell A. Scott Senior Vice President, Disney Ad Sales, Disney
Oswald Mendez Co-Founder & CEO, Majority Ready
Sasha Savic CEO USA, Mediacom USA
Tim Castree
Mónica Gil
5:20 PM
Entertainers Future of TV TV's Race to Performance: Crawl, Walk, Run
Entertainers Stage
Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.
Jo Kinsella EVP & Chief Revenue Officer, TVSquared
Scott N. Brown GM and Head of TV & Audio Products, Nielsen
Matt Boxer Senior Vice President, Business Development, Sports & Automotive, NBCU
Sona Mirakian-Pehlivanian VP Operations, New York Interconnect
Justin Rosen VP Advanced TV Data & Research, Ampersand
Jo Kinsella
Scott N. Brown
5:20 PM
Insight Drivers People Based Marketing Navigating Identity and Privacy in the Age of Regulation
Insight Drivers Stage
The digital ad industry is at a critical turning point. On one hand, the regulatory landscape and browser functionality are changing rapidly, keeping many stakeholders in digital advertising up at night. On the other hand, leveraging consumer IDs and data in advertising is more important than ever, with the application of targeting, attribution, and other capabilities boosting ad revenue by as much as 100 percent.

With significant changes to regulation on the horizon, both at home and globally, and uncertainty around the future of third-party cookies in browsers, not to mention ambiguity around opt-ins and digital transparency, how can the industry move forward? Will these restrictions advance the quality of digital marketing and improve the advertising experience for the consumer…or will it spell serious trouble for the future of digital media?

Industry leaders take the stage to discuss browser changes, the possible end of the cookie and legitimate interest, DigiTrust futures, consent frameworks, and the potential impact of the upcoming CCPA.
Sarah Sluis Senior Editor, AdExchanger
Benjamin Dick Director of Product, Data, IAB Tech Lab
Orchid Richardson Vice President and Managing Director, Data Center of Excellence, IAB
Steve Silvers GM & VP Product Management, Neustar IDMP, Neustar
Chris Beck Product Manager, MediaMath
Jason White EVP & GM, Global Programmatic Revenue, CBS Interactive
Sarah Sluis
Benjamin Dick
5:30 PM
Connectors AW Networking Happy Hour
AMC Lincoln Square 13
Share new insights over drinks with colleagues, new friends and partners at the nightly Connects Networking Cocktails.
5:30 PM
Story Crafters Creative Storytelling Bravery Talk with The ANDY Awards
Story Crafters Stage
The key to brave and brilliant work lies in collaboration. This session brings collaboration and shared experiences to life through personal and professional stories from creatives and marketers alike. These stories let us peek into the industry’s most respected to what inspires them, what moves them, and what propels them to do the work.
D’Arcy O’Neill Creative Director, Crispin Porter Bogusky
Lilian Tomovich Chief Experience & Marketing Officer, MGM Resorts International
Kelly McCormick Creative Director, Crispin Porter Bogusky
Devika Bulchandani President, McCann
Rebecca Duke Senior Brand Manager, Mars Wrigley Confectionery
D’Arcy O’Neill
Lilian Tomovich
5:30 PM
How to Invest Like a Woman
Sugar Factory
Julia La Roche Senior Writer and On-Air Reporter, Yahoo Finance
Sallie Krawcheck Co-Founder and CEO, Ellevest
Julia La Roche
Sallie Krawcheck
6:00 PM
Always Bet on Equality
Sugar Factory
Why Brand Purpose and Inclusivity Win Every Time
Jessica Tarlov Senior Director of Research, Bustle Digital Group
Sophie Kelly Sr. Vice President NA, Whiskeys Portfolio, Diageo
Leanne Fremar Chief Brand Officer, JPMorgan Chase
MJ DePalma Head of Multicultural and Inclusive Marketing, Microsoft Advertising
Jessica Tarlov
Sophie Kelly
6:30 PM
Connectors Opening Gala
CNVS
Celebrate the new face of aging and America’s most dominant consumer demo in grand style as we kick-off Advertising Week.
Amy Stepanian Marketing Director, Dove
Dr. Rebecca Swift Director of Creative Planning, Getty Images
Martha Boudreau EVP & Chief Communications & Marketing Officer, AARP
Amy Stepanian
7:30 PM
Connectors Future is Female Opening Concert
PlayStation Theater
Join us at TLC headlines our Future Is Female Opening Concert with opener Jazzy Amra. Taking place at the PlayStation Theater, hosted by Meghan Hanley in partnership with Ampersand.
TLC
Meghan Hanley Stand-up Comic & Writer
TLC
Meghan Hanley
100 Broadway, 14th Floor,
New York, NY 10005
info@advertisingweek.com
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