In this session...
Peloton’s SVP and Head of Global Brand Marketing Carolyn Tisch Blodgett and LinkedIn’s Senior Director of Global Brand Management Peter Maxmin sit down to discuss their roles and the learnings they’ve gleaned being at the helm of LinkedIn and Peloton’s brands. Despite driving brand strategy for companies of different sizes, stages and industries, they’ll highlight the parallel roles purpose, authenticity and community have played in the growth and evolution of the two brands.
What You'll Learn from This Session...
- Learn how to educate your target audience on your brand to build community
- Why brand evolution is not merely a marketing exercise but a journey for all teams in the company
- The power of storytelling and authenticity when communicating a brand story
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