Events: New York 2019 | Calendar / Advertising Week

8:00 ^AM

Connectors Leadership Breakfast: The Big Wave of Platform Surfing

David Rubenstein Atrium @ Lincoln Center

Platform surfing is the latest wave in consumer viewing behavior, and the Smart TV is the "hub" that connects them all.

Want to future-proof your media strategy? Don’t miss Samsung Ads, at Advertising Week New York. Join Global Head of Analytics & Insights, Justin Evans, and our panel of industry insiders and experts for a powerhouse breakfast as we unearth trends, insights, and a new way of looking at Advanced TV.

#StartwithSamsungAds

Vinny Rinaldi Head of Addressable Media and Technology, The Hershey Company

Tim Spengler President, M1 US, Dentsu Aegis Network

Nicole Perrin Principal Analyst, eMarketer

Shoba Subramanian Director of Media & Platforms Strategy, PepsiCo

Michael Scott Head of Sales, Brand - North America, Samsung Ads

Vinny Rinaldi

Tim Spengler

9:00 ^AM

Ad Shapers Brand Innovation Be Afraid. Be Very Afraid. But Do It

Ad Shapers Stage

In the world of today, standing out is not just a nice-to-have but the only way to survive. Through a series of award-winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.

Fernando Machado Global CMO, Burger King

Fernando Machado

9:00 ^AM

THE TRUST DEFICIT: Why This Year Matters to the Future of News

Workshop Stage

Imagine a world without news. How would that impact our lives, our literacy, our democracy? What about our jobs in advertising? As trust in news erodes, so does the heart and soul of our business. Some argue that advertiser hyper-sensitivity to brand safety in news is impacting the sector’s economic viability, while others believe in its necessity. Join this time-sensitive dialogue with advertiser, publisher, agency and tech executives as they debate and collaborate on what it will take to restore trust in news.

Christine Cook SVP, CRO CNN Digital, WarnerMedia

David Kohl President & CEO, TRUSTX

Joe Barone Managing Partner, Brand Safety Americas, GroupM

Yale Cohen EVP, Global Activation Standards, Publicis Media Exchange

Susanne Mei Senior Vice President, CBS News Digital

Terri Schriver Senior Vice President of Enterprise Media, Bank of America

Christine Cook

David Kohl

9:00 ^AM

Closing the Sports Equality Gap by Increasing Women’s Visibility

Sugar Factory

Some of the greatest athletes of our time are powerful women. This means there’s an enormous opportunity for brands to uplift, disrupt, and inspire. Join us for an insightful conversation on how increasing visibility for women in sports will be a win for us all.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Fiona Carter Chief Brand Officer, AT&T

Stephanie McMahon Chief Brand Officer, WWE

Shelley Zalis

Fiona Carter

9:05 ^AM

Tech Stars AdTech Millennials, Gen-Xers and Boomers and Their Views on Digital Advertising

Tech Stars Stage

AdTech Track Introduction
Digital advertising started 25 years ago with the launch of the first clickable banner ad. Now, digital is the most dominant force in advertising. Through trial and error and remarkable creativity and innovation, the industry is evolving faster than ever. Today we have the opportunity and the technology to deliver personalized experiences at scale across myriad digital channels. This track introduction will highlight the trends, opportunities and challenges shaping the future of digital advertising.

Millennials, Gen-Xers and Boomers and Their Views on Digital Advertising
Join this one-of-a-kind panel consisting of 25-, 50-, and 75-year olds along with Adobe as we bring new cross-generational digital advertising research to life with first-hand perspectives.

Keith Eadie VP & GM, Adobe Advertising Cloud, Adobe

Tanya Dua Senior Advertising Reporter, Business Insider

Keith Eadie

Tanya Dua

9:15 ^AM

Entertainers Gaming & ESports Could the Future of Advertising Be Inspired By Game Design?

Entertainers Stage

With the rapid advancement of technologies, the lines between the physical and digital worlds have blurred. The marketer is now tasked with building comprehensive, connected brand experiences—in short, designing worlds. That's something game designers have long done, with massive commercial success, imagining experiences, encounters, emotions, progress and rewards.

Heiko Wenczel Head of Detroit Lab, Epic Games

Julie Babb Co-founder and Managing Director, Part and Sum

Ricky Bacon Group Technology Director, Creative Technology, Critical Mass

Sarah Stringer SVP, Head of Innovation, Carat USA

Nathan Phillips CCO and Co-Founder, Technology, Humans And Taste

Heiko Wenczel

Julie Babb

9:15 ^AM

Impact Makers Get Out the Vote: How Brands Can Message and Mobilize for the 2020 Elections

Impact Makers Stage

When it comes to messaging to voters, what combination of strategies actually work to drive voter turnout?Tuesday (September 24) is National Voter Registration day, so show your civic pride by coming to learn from industry experts who’ve grappled with some of the hard questions around mobilizing more Americans to the polls. We'll dissect whether messages and media alone can truly drive get out the vote efforts, and answer what encourages voter turnout and ultimately, civic engagement.

Derrick Feldmann Managing Director, Ad Council Edge

Lydia Polgreen Editor-in-Chief, HuffPost

Seth Flaxman Co-Founder & CEO, Democracy Works

Gabrielle Schaefer Business Director, ACE Content

Corley Kenna Senior Director, Global Communications and Public Relations, Patagonia

Derrick Feldmann

Lydia Polgreen

9:15 ^AM

Insight Drivers Audience Attraction Laws of Audience Attraction Track Introduction

Insight Drivers Stage

Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers. But if audience-based advertising is the future of media, how will media organizations manage the siloed construct that exists today? We’ll talk to leaders in the media and advertising industries to discuss how organizations need to evolve in order to support this new form of data driven advertising.

Ed Renicker CEO, NY Interconnect

Ed Renicker

9:15 ^AM

Culture Builders Sonic Boom

Culture Builders Stage

A lot can change in a year, especially when it comes to marketing trends. If 2018 was the year of video, 2019 is shaping to be the year of audio. From smart speakers to connected cars, to podcasting the audio content sphere is booming. In this session attendees will learn about how content and technology are shaping the future of the listening economy.

Jake Jolly Product Manager, Display & Video 360, Google

Ken Lagana EVP Digital Sales and Strategy, Entercom

Margaux Ravis Executive Producer, VaynerSmart

Oskar Serrander COO, Acast

Ruth Mortimer MD, Global Education, Advertising Week

Jake Jolly

Ken Lagana

9:30 ^AM

Story Crafters Influence A New Wave in Storytelling

Story Crafters Stage

Jenny Han, author of the bestselling book series To All The Boys I've Loved Before, sits down with Michelle Weiner, head of Creative Artists Agency's Books department to discuss the creative process in crafting diverse characters and voices—and the impact of bringing characters off the page.

Jenny Han Author

Michelle Weiner Head, Books Department, CAA

Jenny Han

Michelle Weiner

9:30 ^AM

Insight Drivers Audience Attraction Buying Media to Buying Audiences: The Evolution That is Changing the Industry

Insight Drivers Stage

Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers.

Angela Steele Chief Strategy Officer, Carat US

Ed Renicker CEO, NY Interconnect

Matt Kramer Managing Director, Advanced Advertising, Omnicom Media Group

Julie Anson Associate Director of Strategic investment, Advanced TV, Magna Global

Leah Casterlin Owner and Partner, Media Fortitude Partners

Angela Steele

9:30 ^AM

Instagram, Stories and the Cultural Conversation

Roundel Stage @ IMAX

People don’t just experience culture, they participate in it. What music you listen to, where you eat, where you travel, what brands you like – all of this is influenced by the world around us. In many ways, Instagram is how we experience culture and the world today. It’s where we observe, share, and tell our stories. Brands have always been a part of the cultural conversation, but it’s now especially true on Instagram, where Stories are changing the way we inspire and connect our audiences.

Jim Squires Global VP of Business & Media for Instagram, Facebook

Cleo Wade Poet, Artist & Best-selling Author

Randy Goldberg Co-founder & Chief Brand Officer, Bombas

Amy Avery Chief Intelligence Officer, Droga5

Jim Squires

Cleo Wade

9:30 ^AM

What’s the Purpose?

Sugar Factory

As brands increasingly try to bring purpose to the forefront, it’s becoming harder to differentiate between a marketing tactic and the brand’s true identity. But consumers are becoming more and more savvy, and they crave integrity and an authentic brand connection.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Suzy Deering Vice President and Chief Marketing Officer, eBay North America

Anjali Lai Senior Analyst, Forrester

Suzy Deering

10:00 ^AM

Brand Innovation Internal Incubators – Reinventing the Heritage Brand

Ad Shapers Stage

Today's global climate has shifted the consumer landscape across industries—from food to home entertainment and even wedding planning. With the rise (and fall) of startups in these spaces, leading heritage brands are leaning into collaboration as well as internal incubators to innovate and be at the forefront of consumer desires. In such a globally diverse and competitive market, heritage brands are more significant to us than ever before, but how can companies continue to grow and maintain loyalty?

Brian Baker Editor, Ad Age

Dhanusha Sivajee CMO, The Knot Worldwide

David VanderWaal Senior Vice President of Marketing, LG Electronics

Christina Ferzli Director of Global Corporate Affairs, Ocean Spray

Brian Baker

Dhanusha Sivajee

10:00 ^AM

Live Neuroscience Demo: Understanding How the Brain Opens Consumers' Hearts

Workshop Stage

Studies have shown that what people say and what they do don't always match. Advertisers can attest to the importance of evoking emotions to spark action; however, the challenge has always been an inability to measure how people feel. SPARK Neuro measures brain and nervous system activity to quantify the previously unquantifiable: attention and emotion. This unique session will showcase neuroscience technology that is continuously revolutionizing how advertisers glean insights about their consumers.

Spencer Gerrol CEO & Founder, Spark Neuro

Spencer Gerrol

10:00 ^AM

Women Shifting Culture: How to Harness the Power of the Female Voice

Sugar Factory

Across industries - from fitness and finance to music and advertising - we’re seeing an emergence of women’s stories. In this conversation, we’ll hear from business women who are setting a new standard for when, where, and how we experience the power of the female voice.

Tracey Santilli Chief Growth Officer, Tierney

Ara Kurnit Executive Strategy Director, T Brand, The New York Times

Tracey Santilli Chief Growth Officer, Tierney

Inessah Selditz Group Experiential Director, Huge

Abigail Posner Head of Strategy at the Brand Unit, Google

Meredith Worrilow Global Director, Business Marketing, Measurement and Insights, Activision Blizzard Media

Tracey Santilli

Ara Kurnit

10:00 ^AM

Ad Shapers Deep Dive: Fernando Machado

Deep Dives Stage

Go one on one with the leading brand builder in our industry, the global CMO of Burger King.

Open to Super & Platinum Delegates

Fernando Machado Global CMO, Burger King

10:05 ^AM

Tech Stars AdTech Discover Talk: Privacy and Digital Marketing: Five Predictions for 2020

Tech Stars Stage

With consumer privacy concerns rising and regulation on the horizon, companies cannot afford marketing missteps or mishaps when it comes to serving their customers.
Join eMarketer principal analyst Lauren Fisher as she shares her predictions for how privacy will alter the digital advertising landscape in 2020.

Lauren Fisher Principal Analyst, eMarketer

Lauren Fisher

10:15 ^AM

Entertainers Gaming & ESports Twitch Esport Summit

Entertainers Stage

10.15 AM: TWITCH ESPORT WELCOME REMARKS

Sarah Iooss Head of Sales, Americas, Twitch

10.30 AM: AUDIENCE + DATA = POWER
Learn how unparalleled fan insights and effectiveness research is used to drive the story of audience value and brand impact. Nielsen's Nicole Pike leads a conversation between Twitch's Nathan Lindberg and Mastercard's Brian Lancey to discuss how activations leveraging both media and sponsorship can unlock incremental returns for brands looking to invest in and maximize their performance in the esports space.

Brian Lancey Global Marketing, Sponsorships, Mastercard

Nathan Lindberg Sr. Director Sponsorships, Twitch

Nicole Pike Managing Director, Nielsen Esports

11.30 AM: HOW BRANDS CAN PLAY IN ESPORTS
With viewership and popularity soaring to record-breaking heights, esports is capturing the attention of global brands interested in reaching Millennials and GenZ – a new generation of consumers who are increasingly hard to reach. Katrina Palanca, Director of Sponsorship Operations at Twitch, sits down with Steve Arhancet, Co-CEO and Owner of Team Liquid, to discuss how brands can seize the opportunity to connect with a massive esports audience, what fans expect from sponsors and why esports is not a one-size-fits-all opportunity.

Katrina Palanca Director of Sponsorship Operations, Twitch

Steve Arhancet Co-CEO and Owner, Team Liquid

Sarah Iooss

Brian Lancey

10:15 ^AM

Culture Builders Audio Power of Audio Summit

Culture Builders Stage

In this era of tech disruption and changing consumer behavior, audio has evolved from a medium for sharing culture to one that’s shaping it. The Power of Audio Summit explores how audio is changing the way we communicate, consume content and navigate daily life, as well as the new creative possibilities these changes are ushering in for advertisers.

10:15 AM: THE STATE OF LISTENING, 2019
How does audio fit into larger trends happening across the media landscape today? Drawing on the latest data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.

Tom Webster SVP, Strategy & Marketing, Edison Research

10:30 AM: THE VOICE SHIFT
Voice-activated technology is already changing consumer behavior and media consumption patterns, and is poised to continue doing so. How does the shift to voice differ from the shift to mobile? And how is voice changing the consumer and the marketer relationship to audio? voicebot.ai Editor Bret Kinsella explains.

Bret Kinsella Founder & CEO, Voicebot.ai

10:50 AM: A BRAND STRATEGY, IN AUDIO
Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.

Gina Garrubbo President & CEO, National Public Media

Audrey Arbeeny Founder/CEO/Executive Producer, Audiobrain

Sabrina Caluori EVP, Digital, HBO

Abbey Klaassen NY President, 360i

Rob Walker Global Director, Creative Solutions, Spotify

11:30 AM: MAKE YOUR BRAND MEMORABLE: THE NEURO-SCIENCE OF AUDIO MESSAGING
In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer behavior.

Pranav Yadav CEO, Neuro-Insight, US Inc.

11:55 AM: THE BUSINESS OF AUDIO, TODAY & TOMORROW
Between acquisitions, advertising influxes, VC investment, partnerships and interest from Hollywood, the business of digital audio alone has seen significant activity in the last year. And these changes have ripple effects across the distribution landscape and accessibility for consumers. What’s the significance of these changes in relation to the wider landscape of media money, influence and business models? And what can we expect in the next year?

Felix Salmon Chief Financial Correspondent & Author, Axios

Tom Webster

Bret Kinsella

10:15 ^AM

Impact Makers Brand Belonging: The Next Frontier in Brand Building

Impact Makers Stage

What is brand belonging and why should brands care?

In today’s hyper-connected era, studies show that consumers are feeling more disconnected than ever before. With online networks replacing real-world relationships, political polarization at an all-time high and a collapse of trust in large institutions a “belonging deficit” has grown nationwide and companies are responding.

J. Walker Smith Chief Knowledge Officer, Brand & Marketing, Kantar Consulting

Tatyana Mamut Head of Product, Nextdoor

Bruce Kelley Chief Content Officer, Reader's Digest, Trusted Media Brands

Ronak Patel Senior Vice President, Marketing, PR, Research & Digital Revenue, Trusted Media Brands

Jack Koch Head of Insights & Measurement, Reddit

J. Walker Smith

Tatyana Mamut

10:15 ^AM

Tech Stars AdTech The Transparency Game: The Problems, Fall Outs & Solutions for AdTech

Tech Stars Stage

The issue of transparency has been a complicated one for decades on our industry. it covers the spectrum of issues from placement to platform fees to partnerships. in this session we will uncover how we got to this point and what the ultimate solution is to operate fair and open marketplaces for publishers, advertisers and ultimately consumers.

Andy Sriubas Chief Commercial Officer, OUTFRONT Media

Erin "Mack" McKelvey Managing Partner, CEO, SalientMG

Kyle Dozeman VP, Advertiser Solutions, PubMatic

Thomas Pasquet Co-Founder & CEO, Ogury

Andy Sriubas

Erin "Mack" McKelvey

10:30 ^AM

Story Crafters Influence Going Beyond Instagram with Influencer Marketing: Featuring Grubhub

Story Crafters Stage

The Outloud Group leads influencer marketing strategy and campaigns for over 30 leading brands including Grubhub, Wix, and SimpliSafe. Succeeding in the space requires effort from the brand and a willingness to trust influencers, which means thinking beyond Instagram and micro-influencers. Joined by the Brand Manager of Grubhub, Outloud will walk through platform choice, micro vs. macro-influencers, and how to measure success. They'll also dive into research about unattributable traffic from YouTube influencer campaigns.

Bradley Hoos Chief Growth Officer, The Outloud Group

Jessica Burns VP, Brand Marketing & Creative, Grubhub

Bradley Hoos

Jessica Burns

10:30 ^AM

Insight Drivers Audience Attraction The Future of TV Is Now: How Brands are Scaling Success in Connected TV

Insight Drivers Stage

In today's on-demand streaming world, consumers have more control over the content experience than ever. Marketers are seizing the opportunity to create more personalized connections with consumers and drive new experiences that resonate in the 'connected' living room. Our panel of marketing leaders will discuss the power of connected TV advertising and offer their perspective on how it is helping them to create deeper connections with their consumers.

Beth-Ann Eason President, Innovid

Allyson Witherspoon Vice President, Marketing Communications and Media, Nissan North America, Inc.

Laurent Faracci Executive Vice President, Global Category Health, Reckitt Benckiser

Alexandra Bruell Advertising Reporter, The Wall Street Journal

Beth-Ann Eason

Allyson Witherspoon

10:30 ^AM

NewGen I AM HUMAN

NewGen Stage

Join esteemed industry panellists and hear stories of difference told through audio and video, as they unpack the true meaning of intersectionality. Whether you are gay, straight, rich, poor, disabled, BAME, male, female, or other, the time is now to celebrate our differences and unpack inclusivity.

Anastasia Kuznetsova Co-Founder, Made of Millions

David Shing Digital Prophet

Mia Powell Head of New Business, PRETTYBIRD

Resh Sidhu Group Creative Director, AQKA

Anastasia Kuznetsova

David Shing

10:30 ^AM

Gen Z: The Social Generation: Part II

Sugar Factory

By 2020, it is expected that 40% of consumers will be Gen Z. Born 1994 and later, Gen Z is the first true generation of “social natives.” But in a 2017 study, Hill Holliday found that 50% reported they had considered quitting social media, and 41% said it has made them feel anxious, sad, or depressed. Now nearly two years later, we’ve repeated the research to see how things have changed – or haven’t.

Julia Hood Special Projects Editor, Business Insider

Victoria Temena Husseman Strategist, Hill Holliday

Alexis Glick CEO, GENYOUth Foundation

Tyler Hissey Marketing and Social Media, MTV, VH1, CMT, Logo TV, Viacom

Julia Hood

Victoria Temena Husseman

10:45 ^AM

Sparks, signals, stories: What work that works looks like on YouTube

Roundel Stage @ IMAX

Some brilliant creative wins awards. Some brilliant creative drives results. And some brilliant creative — like that from YouTube Works award winners Samsung and Xfinity — does both.

What were the common elements across the campaigns? What did their briefs look like? How did they bring their creative and media teams together to innovate on the platform? Draw insights and inspiration from brands and agencies who are excelling at planning, storytelling, and using creativity to move customers.

Tara Walpert Levy Vice President of Agency and Brand Solutions, Google

Nick Reggars Group Content Strategy Director, Goodby Silverstein & Partners

Lyle Underkoffler VP Digital, Samsung Electronics America

Lisa Pickles Senior Director, Comcast Xfinity

Kim Thompson Executive Vice President, Spark Foundry

Tiffany Rolfe US Chief Creative Officer, R/GA

Tara Walpert Levy

Nick Reggars

11:00 ^AM

Ad Shapers Brand Innovation Goldman Sachs Goes Main Street—How a 150-Year-Old Financial Institution Began Marketing to Consumers

Ad Shapers Stage

Dustin Cohn, head of brand & marketing of the Consumer Investment Management Division at Goldman Sachs, discusses how a classically trained marketer helped one of the most storied financial institutions begin marketing to main street consumers. From the development of the Marcus by Goldman Sachs® brand to Goldman Sachs first foray into advertising, Dustin will detail how a fixation on consumer centricity and disruption has driven the growth of the firm’s consumer businesses.

Dustin Cohn Head of Brand & Marketing of the Consumer Investment Management Division, Goldman Sachs

Julia Boorstin Entertainment & Media Correspondent, CNBC

Dustin Cohn

Julia Boorstin

11:00 ^AM

Audience First: How to Start and End With Your Audience When Buying TV

Workshop Stage

The future you’ve been promised is finally here at scale…audience-based planning is now available for TV! The question for brand marketers and their agencies is: “How do I make the most of this?” In this session we’ll cover everything you need to know to successfully integrate audience based-planning into your overall strategy. Don’t miss a live sneak peek of Ampersand's new audience-based planning platform using true viewership insights.

Kalyan Lanka VP, Product Management, Ampersand

Ed Davis Chief Product Officer Advertising Products, OpenAP

Philip Smolin Chief Strategy Officer, Amobee

Danielle Seth VP of Business Development, Ampersand

Kalyan Lanka

Ed Davis

11:00 ^AM

Better Together: How Partnerships and Unique Integrations Have Impacted Sports

Sugar Factory

The way we consume sports media has forever been changed. Today’s sports fans expect experiences that can only be created through collaboration. In this conversation, we’ll hear from industry experts on how brands can work together to meet the global demand for sports content that engages communities and ignites passion.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

John Brody Executive Vice President, WWE

Seth Winter Head of Sports Sales, FOX

John Brody

11:05 ^AM

Impact Makers Discover Talk: The Rise of Soloism and Birth of the Aloneness Economy

Impact Makers Stage

Today’s society is more connected than ever before, yet, despite the growth of our online presence, 1-in-3 people describe themselves as being “socially isolated.” But being socially isolated or alone is no longer a negative thing. In the past five years, we’ve seen a 40% increase in solo travel, a rise in remote working to nearly 50% and record numbers of single-person households globally. The data proves that the popularity of solo living is on the rise, yet marketers have yet to take hold of the opportunity to connect with this audience and leverage the Aloneness Economy. What was once a cultural taboo deemed lonely or sad is now an opportunity for brands to rewrite the narrative of aloneness and create a new norm that caters to the needs of this growing population.

So what role can brands and marketers play in establishing this new norm and understanding the Aloneness Economy at hand? Join TBWA’s cultural insight studio Backslash for a discussion around the rise of “Soloism” and the impact it will have on the future of marketing. This session will look into the insights causing this cultural shift and unveil three strategies that can do good for both business and society.

Sarah Rabia Global Director of Cultural Strategy, TBWA\Backslash

Sarah Rabia

11:15 ^AM

Tech Stars AdTech Open Parks v. Walled Gardens: Fighting to Restore Balance in Digital Advertising

Tech Stars Stage

The dominance of the walled gardens coupled with the move away from cookies and the increasingly fragmented state of today’s media landscape offer clear signs the digital ad industry needs to evolve, and fast. Marketers need ad tech to move beyond the “dumb pipe” era of just gathering and monetizing inventory to offering innovative solutions that deliver a complete view of individuals across their entire consumer journey.

Tim Cadogan CEO, OpenX

Erica Schmidt Global CEO, Cadreon

Scott Howe President & CEO, LiveRamp

Karima Zmerli Ph.D, Chief Data Sciences Officer, Wavemaker Global

Martin Swant Forbes, Reporter, CMO Network

Tim Cadogan

Erica Schmidt

11:15 ^AM

Marketing in the Trump Era

Impact Makers Stage

In last year’s “Marketing in the Trump Era” panel, an attendee prefaced his question with “this is the best Advertising Week panel I ever attended”. Well, we are still in the Trump Era and the same issues we were facing last year still persist. The Wall has given way to ICE and detention centers where families are separated and living in documented deplorable conditions. Mass shootings are rampant. More women are coming forward with accusations of sexual harassment (#MeToo). Unjust police shootings still take place, even with the implementation of police cameras (#BlackLivesMatters). Hate crimes and discrimination against the LGBTQI community still exist. The blatant display of divisiveness within the our Government, and seemingly our country. Thus, we will continue the conversation of how Trump’s presidency has affected us all as advertisers, marketers, and consumers.

Amani Al-Khatahtbeh Editor-In-Chief, Muslimgirl.com

Detavio Samuels President, iONE Digital

David Jones CEO, The Cipher Group

Juan Bonilla SVP of New Business, Walton Isaacson

Greg Brossia EVP Brand Partnerships & Sales, Pride Media

Amani Al-Khatahtbeh

Detavio Samuels

11:30 ^AM

Story Crafters Influence Inside the Zeitgeist: Conversations Shaping Culture

Story Crafters Stage

It’s important to consumers that brands are involved in culture - 23% of a consumer’s purchase decision is based on how culturally relevant a brand is. Conversation on Twitter enables brands to understand growing interest areas, some of which have already been adopted into broader culture, and some that are emerging, so they can create more culturally relevant campaigns. Learn how leading brands have tapped into these trends, and the power of conversation on Twitter, to drive campaigns that resonate with consumers.

God-is Rivera Global Director, Culture and Community, Twitter

Lisa Cowie Senior Manager, Agency Research, Twitter

Amanda Butler Director, Head of Music Marketing, Spotify

Jim Issokson Senior Vice President, North America Communications and Digital Marketing, Mastercard

God-is Rivera

Lisa Cowie

11:30 ^AM

NewGen Finding Your Own Leadership Style In A World of Dated Paradigms

NewGen Stage

In a world built by previous generations, and based on dated paradigms, how can new leaders find their stride? We've experienced a much-needed influx of diversity—race, age, intellect—but what will that mean moving forwards? Hear from a group of senior industry leaders as they discuss what's left to do in order to set a new, more dynamic precedent for the leaders of the next generation.

Ambika Pai Head of Strategy, Mekanism

Colleen Leddy Chief Media Officer, Droga5

Naz Riahi Founder, Curator & Creative Director, Bitten

Patty Carnevale Head of Partnerships, Man Repeller

Marissa Shrum Editor in Chief, TargetTag

Stacy Fuller SVP, Integrated Marketing, Refinery29

Ambika Pai

Colleen Leddy

11:30 ^AM

Insight Drivers Audience Attraction Seeing Your Customer in 3-D: A MUST For Any Media Strategy

Insight Drivers Stage

3-D data (that all-important mix of Set-Top Box, IP, and 1st or 3rd-party data) has quickly established itself as a media-planning must-have, and for good reason. The proliferation of new touch points has put tremendous power behind campaigns – evidenced by the precision with which today’s audiences can be targeted. And as consumers connect themselves to more devices and platforms than ever before—and connected TV continues to blur the lines between digital and television—the number of data points at our disposal seems to grow by the day. This panel would highlight how (and why) brands need to obtain a three-dimensional view of a target audience and how, by having deeper insights into their habits and likes, they can predict customer behavior with greater accuracy and ultimately power more effective campaigns.

Andrea Zapata VP Data Innovation & Insights, Comcast Spotlight

Betsy Rella VP Data & Research, New York Interconnect

Bryson Gordon Executive Vice President, Advanced Advertising, Viacom

Justin Evans Global Head of Analytics & Insights, Samsung Ads

Parker Burgess Head of Client Strategy & Insights, eBay

Andrea Zapata

Betsy Rella

11:30 ^AM

Women and STEM: Fueling Tomorrow’s Talent Pipeline

Sugar Factory

An interactive discussion on creating an inclusive STEM workforce of the future - exploring the reasons that students, particularly young girls, do not pursue or maintain a STEM path and the efforts across sectors needed to reverse that trend. This panel will also highlight the benefits of broadening the STEM pipeline and offer actionable insights on how to achieve it.

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Janet Foutty Chair of the Board, Deloitte

Anthony Onesto Founder, The Ella Project

Minerva Tantoco Entrepreneur, Inventor, Co-founder, Grasshopper Bank, First CTO, City of New York

Janet Foutty

12:00 ^PM

Taking Back Control of The Relationship Between Your Brand and Consumers

Roundel Stage @ IMAX

Coming off the acquisition of Epsilon, Publicis Groupe Chairman and CEO Arthur Sadoun will sit down with Wall Street Journal Advertising Editor Suzanne Vranica to tackle topics including how to compete with D2C brands, walled gardens, the impact of emerging privacy laws, and how marketers can take back control of their customer relationships. He’ll also share why data on its own isn’t differentiated and how delivering personalized experiences at scale is the future of our industry.

Arthur Sadoun Chairman & CEO, Publicis Groupe

Suzanne Vranica Advertising Editor, The Wall Street Journal

Arthur Sadoun

Suzanne Vranica

12:00 ^PM

Ad Shapers Brand Innovation M4G

Ad Shapers Stage

At a time when the role of marketing is being question in multiple organizations and by various stakeholders, Coca-Cola is reimagining “Marketing for Growth”- M4G. Via disciplined fusion of science and art, Coca-Cola is leveraging marketing to re-energize its core, reshape new bets in critical category-country combinations. In short, marketing is driving growth.

Francisco Crespo Chief Growth Officer, Coca Cola

Francisco Crespo

12:00 ^PM

The New Demand Side Digital Medium

Workshop Stage

Out-of-Home is a dynamic, data rich option for brands to reach their target audiences as they go about their day. Innovations in the category (attribution, location data, programmatic, advanced video analytics, content) are coming at a rapid pace and media buyers are noticing. Brands are using out of home as a key part of their omni-channel strategies. The medium’s ability to measure business outcomes – foot traffic, sales, brand lift, etc. are key for advertisers today. This buy-side panel looks at how brands are using the out of home – the new digital medium.

Barry Frey CEO, DPAA

Debbie Drutz President, Novus

Irina Zelster Managing Director, Talon Outdoor

Larry Newman Chief Strategy Officer, Health Media Network

Mike Fisher VP/Head of Advanced TV & Video, MediaMath

Pete Miles SVP Ad Platform and Operations, Lightbox

Barry Frey

Debbie Drutz

12:00 ^PM

Going Against the Grain and Changing Conventional Wisdom

Sugar Factory

12:15 ^PM

Tech Stars AdTech The Future is Transparent: Building Trust in AdTech

Tech Stars Stage

Is the ad tech industry relying on transparency changes? This panel of industry leaders will discuss how agencies and advertisers are proactively advocating for greater clarity within programmatic, and reciprocally, how publishers are responding. What was acceptable only twelve months ago is no longer meeting the demands of advertisers and consumers today. This conversation will address the growing need for a more transparent and open set of industry standards, with trust at the center.

Vijay Rao VP, Head of Platform Sales & Strategy, Verizon Media

David Markel VP, Enterprise Strategy, Publicis Media

Paolo Provinciali Head of US Media, Anheuser Busch

Luke Lambert Head of Programmatic, OMD USA

Dan Callahan VP, Audience and Automated Sale, Fox Corporation

Lauren Silva VP, Global Programmatic Partnerships, CBS Interactive

Vijay Rao

David Markel

12:15 ^PM

20/20: Politics & Advertising

Impact Makers Stage

Join Harris Diamond and Mark Penn, current ad chiefs with former lives as political consultants for a head to head on the intersection of politics and advertising. Hear what brands need to consider going into an election year, which 2020 campaigns are getting it right, and how the next four years may impact the advertising business.

Harris Diamond CEO, McCann World Group

Lydia Polgreen Editor-in-Chief, HuffPost

Mark Penn Chairman, MDC

Harris Diamond

12:20 ^PM

Entertainers Gaming & ESports Discover Talk: Gen Z and Brands: What You Need to Know about Engaging Preteen Gamers

Entertainers Stage

Games like Fortnite and Minecraft have become some of the world’s top entertainment IPs thanks to their popularity among Preteen gamers. Successful brands are also taking note of the important role games play in the lives of Preteens. Non-gaming brands including the NFL, Nike and Marvel have all made appearances in Fortnite. The unprecedented rise of Fortnite points to the opportunities that exist for publishers and brands that successfully appeal to this group of players.

Carter Rogers Principal Analyst, SuperData, a Nielsen company

Carter Rogers

12:30 ^PM

Story Crafters Influence Let's Hear It For Audio: Making Your Brand Heard

Story Crafters Stage

Audio, once considered going the way of print, is experiencing a resurgence. Powered by podcasts, producers and plenty of smart speakers, the emotional power of sound to connect with audiences is being rediscovered and reimagined.
But what else is behind the embrace of audio? This panel will explore all sides of the digital audio ecosystem – from a brand’s 100% SOV and the ever-expanding supply chain, to the role of creative and what new advantages publishers and buyers might be orchestrating.

Greg Anderson Managing Director, Xaxis Media Group

Michelle Castillo Advertising Reporter, Cheddar

Rob Davis Head of Digital, Ogilvy USA

Rahul Sabnis EVP, Chief Creative Officer, iHeartMedia

Greg Anderson

Michelle Castillo

12:30 ^PM

NewGen Why Video Matters: Building Your Creative Strategy for Mobile

NewGen Stage

Discover how video can help bring brands to life across Facebook products. Learn best practices and strategies for mobile video based on various studies Facebook has conducted. Plus, get hands-on experience building ads with your mobile phone.

Rebecca Kortenius NA Business Education Partner, Facebook

Rebecca Kortenius

12:30 ^PM

Entertainers Gaming & ESports When the K in KPI Stands for Kids

Entertainers Stage

Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.

Ann Hand Chairman & CEO, Super League Gaming

Chad Stoller Global Innovation Officer, UM Worldwide

Ann Hand

Chad Stoller

12:30 ^PM

Insight Drivers Audience Attraction Reaching Audiences in a Fragmented World

Insight Drivers Stage

No one understands the complexities of dispersed audiences more than media planners + buyers. They’re on the frontlines of identifying, targeting and reaching the right consumers, regardless of platform or screen.

Jason Swartz VP Advanced Advertising, NY Interconnect

Marc Cestaro Director, Addressable Lead, Modi

Caitlin Schell Brand Manager, Ritz, Mondelez

Carrie Xu Founding Partner, Media Fortitude Partners

Jason Swartz

Marc Cestaro

12:30 ^PM

Healthy Masculinity in Advertising

Sugar Factory

A new trend has emerged in advertising to men, Gone are the days of the Marlboro man and the World's Most Interesting Man. From Gillette to Hanes to Zegna, brands are telling the stories of men on journeys of individual and collective self-betterment.

Caroline Heldman Executive Director, The Representation Project

Farhoud Meybodi EVP, Creative and Co-Owner, Wayfarer Entertainment

Richard Dorment Editor in Chief, Men's Health

Jason Rosario Founder and Creative Director, The Lives of Men

Caroline Heldman

Farhoud Meybodi

12:45 ^PM

Culture Builders Audio Feel the Story: Emotionally Immersive Storytelling

Culture Builders Stage

Join Wondery, the largest independent podcast publisher and the company behind hits like "Dr Death", "The Shrink Next Door" and "Business Wars", for a powerful presentation on emotionally immersive storytelling using sound. Includes the neuroscience study "Your Brain On Podcasts", conducted in partnership with Mindshare's Neurolab.

Hernan Lopez Founder & CEO, Wondery

Hernan Lopez

12:45 ^PM

Ad Shapers Deep Dive: Francisco Crespo

Deep Dives Stage

Join Coca-Cola's Chief Growth Officer Francisco Crespo and ask questions one on one about marketing for growth.

Open to Super & Platinum Delegates

Francisco Crespo Chief Growth Officer, Coca Cola

12:50 ^PM

Ad Shapers Brand Innovation Discover Talk: In Search of the Humble Brand

Ad Shapers Stage

Marketers are beginning to realize that humility isn't a weakness, in many cases it's a strength. How can brands deliver on today's objectives while deepening their client relationships through humble actions? Steve Nottingham, SVP of Strategic Brand Solutions at WSJ Barron's Group would like to share the Journal's thoughts on what it means to serve with humility.

Steve Nottingham SVP, Strategic Brand Solutions, The Wall Street Journal | Barron's Group

Steve Nottingham

1:00 ^PM

Ad Shapers Brand Innovation The Art of the Turnaround: The Chipotle Story

Ad Shapers Stage

For 20 years, Chipotle was a pioneer in the Fast Casual dining industry, experiencing rapid growth and intense customer loyalty. In recent years, however, the brand faced a number of significant challenges from food safety issues, to a lack of innovation and cultural relevance. Hear from Chipotle's CMO and agency partner Venables Bell & Partners on their amazing brand turnaround, and the things you need to do in order to get your brand back on track and unlock game-changing new potential.

Chris Brandt Chief Marketing Officer, Chipotle Mexican Grill

Paul Birks-Hay Partner, President, Venables Bell + Partners

Katie Kempner Creator & Host, Perspectives

Chris Brandt

Paul Birks-Hay

1:00 ^PM

Learn How Live Nation Uses Data to Connect Brands With Fans!

Workshop Stage

Live Nation Entertainment, the world’s largest live entertainment company, is using data to unlock new ways for brands to better connect with live music fans and enhance the experience across the entire fan journey. Learn more about the company’s data strategy as Meshh’s Jake Pryszlak hosts Live Nation’s Anubhav Mehrotra in a fireside chat.

Jake Pryszlak Research & Insight Manager, Meshh

Anubhav Mehrotra VP, Product Management, Live Nation

Jake Pryszlak

Anubhav Mehrotra

1:00 ^PM

The State of Women's Representation in Advertising

Sugar Factory

The United Nations, in its Sustainable Goal Number Five, calls for gender equality and aims to empower all women and girls. Research shows that advertising has a profound impact on viewers attitudes and behaviors. In this panel, leaders will discuss the state of gender representation in advertising, including the new U.K. laws banning the use of harmful gender stereotypes, and how advertisers can contribute to positive social change improving diversity and moving beyond gender stereotypes in advertising.

Beth Miller Director of Marketing, The Representation Project

Madeline DiNonno CEO, The Geena Davis Institute on Gender in Media

D'Angela Proctor CEO, Wayfarer Entertainment

Caroline Heldman Executive Director, The Representation Project

Beth Miller

Madeline DiNonno

1:05 ^PM

Tech Stars AdTech Discover Talk: The Future of Programmatic

Tech Stars Stage

The 4A's, along with The 614 Group have spent the last year delving into the future of Programmatic and Automation. Programmatic has been the poster child for the "dirty digital supply chain", so the 4A's has been uncovering how we, as an industry, make Programmatic more productive by driving more value. Value is realized through better data and real automation to drive the promise of data driven marketing. Our Discovery Talk will highlight the findings of this timely and informative study.

Louis Jones EVP, Media & Data, 4A's

Sherrill Mane Executive Advisor, Research Practice, The 614 Group

Louis Jones

Sherrill Mane

1:15 ^PM

Tech Stars AdTech Programmatic & The Future of Automation

Tech Stars Stage

It’s not about tech tax, it’s about being tech smart! Programmatic spend continues to grow at double digit rates. It fills an important role in the quest to engage the right consumers. And this method of buying will continue to play a role across all media forms.

In this session we will review the key findings of a major research effort from the 4A’s, 614 Group, followed by a panel to discuss the perceptions of the current and future states of programmatic and automation. Fundamental to the conversation is the idea that there is no “tech tax”, but rather a forward thinking perspective on investments - in technology, talent, and better data sets to achieve data driven marketing. It’s time to move the narrative from cost control to value creation in programmatic and automation.

Catherine Dale Regional Vice President, Platform, SpotX

David Skinner Managing Director, Channels and Alliances, Acxiom

Erica Schmidt Global CEO, Cadreon

John Gentry President, OpenX

Rob Rasko CEO & Founder, The 614 Group

Catherine Dale

David Skinner

1:15 ^PM

Impact Makers How Global Brands Can Engage With The Real LATAM Customer

Impact Makers Stage

Lost in translation not only means losing sales, but also alienating growing markets in different parts of the current global and multicultural business world. In the panel we'll discuss do's and dont's in the quest to engage Latin American customers, a vibrant and rising community with relevant cultural subtleties that all savvy international marketers should be aware of.

Alex Garnica VP Executive AMAI Mexico and Partner, GreenBook LATAM

Fabiola Vega Regional Marketing Director, The Estée Lauder Companies

Rosario Zavala Partner, LEXIA, Mexico

Sandra Triana CEO, YanHaas, Colombia

Alex Garnica

Fabiola Vega

1:15 ^PM

Stepping Outside of the Arena

Roundel Stage @ IMAX

How can brands and public figures maintain their core strengths while expanding their scope to new territories? Hear from Olympic Tennis Athlete & Entrepreneur, Serena Williams, and Verizon Media CEO, Guru Gowrappan, in an intimate fireside chat about the evolution of their brands.

Julia Boorstin Entertainment & Media Correspondent, CNBC

Guru Gowrappan CEO, Verizon Media

Serena Williams Olympic Tennis Athlete & Entrepreneur

Guru Gowrappan

1:30 ^PM

NewGen The Great Client Partner: Soft Skills Workshop

NewGen Stage

There's no such thing as a 'natural leader,' but great leaders do have some common traits that are essential when it comes to working with and inspiring others, including: trust-building, persuasion, time management, principled negotiating and active listening. Fortunately, all of these soft skills can be learned, and 360i CEO Jared Belsky is here to help. The 'Soft Skills Workshop' is divided into three overarching units on subjects that are essential to personal and professional success: self-awareness, leadership and communication.

Jared Belsky CEO, 360i

Jared Belsky

1:30 ^PM

Story Crafters Influence Makeup: Breaking the Barriers of Influence

Story Crafters Stage

Beauty guru, makeup expert and Founder & CEO of his own cosmetics line Lunar Beauty sits down to discuss the power and influence of makeup, and what he's learned so far. Leave with a unique point of view on the intersection of digital and business, and how influencers and brands can propel their success in the digital age.

Amanda Perelli Editorial Fellow, Business Insider

MannyMUA Gutierrez Beauty guru, makeup expert and Founder & CEO, Lunar Beauty

Amanda Perelli

MannyMUA Gutierrez

1:30 ^PM

Entertainers Gaming & ESports Authentic Stories In Manufactured Worlds: How To Speak 'Gamer'

Entertainers Stage

No other community—online or off—can smell bullshit quite like gamers. Savvy almost to a fault, gamers represent a significant challenge to today’s brand creatives. Win them over and they’re more loyal than anyone. Trigger their BS radar and you’ll lose them forever.

In this discussion, learn why winning over gamers is all about authenticity and the ability to not only speak their language, but learning to know what to say once you have their attention.

Andrea Hopelain Vice President, Global Brand Management and Marketing, EA Games

Jonathan Stringfield VP, Global Head of Business Marketing, Measurement and Insights, Activision Blizzard Media

Peter Letz Agent, Digital Talent & Packaging, CAA

Rodolfo Landeros Host, FOX Deportes, "FOX Gamers Elite", NFL, Liga MX

Sarah Iooss Head of Sales, Americas, Twitch

Andrea Hopelain

Jonathan Stringfield

1:30 ^PM

Insight Drivers Audience Attraction From TV to Digital- and Back: Why DTC Brands Rewrote Their Media Strategies

Insight Drivers Stage

When digital and social made their entrée into advertising, Direct-to-Consumer brands abruptly left TV behind. However, recent industry reports have shown that DTC brands have made a seismic shift in marketing strategies once again, placing TV back on center stage. This panel will speak directly to DTC marketers and industry leaders to explore the influences behind this new approach- and its impact on campaign performance, brand value and business outcomes.

Charlie Holmes SVP, Sales, New York Interconnect

Danielle DeLauro EVP, VAB

Jo Kinsella EVP & Chief Revenue Officer, TVSquared

Karen Phillips Executive Vice President, Ad Solutions, Viacom

John Lippman CEO, Book Of The Month Club

Charlie Holmes

Danielle DeLauro

1:30 ^PM

Upgrade Your Money Habits

Sugar Factory

Women are making and controlling more money than ever before. In fact, estimates show that women will control 66% of America's wealth by 2030. But here's what we are here to discuss: Earning more money doesn't necessarily mean we know how to manage it and grow it.

Jada Gomez Executive Editor, Bustle

Rebecca Stern Chief Marketing Officer, Intelligent Digital Solutions, JPMorgan Chase & Co.

Jennifer Wing Head of Content, Intelligent Digital Solutions, JPMorgan Chase & Co.

Jada Gomez

Rebecca Stern

1:45 ^PM

Culture Builders Audio Maximizing The Podcast Opportunity for Brands

Culture Builders Stage

Podcasts have emerged as a key part of the audio renaissance, with nearly 100 million listeners each month. How should a brand navigate this exciting new opportunity to build awareness
with these highly engaged audiences?

Join for a discussion highlighting the role podcasts play in the audio universe, their unique value for advertisers and examples of how top brands are leveraging this new audio frontier.

J.D. Crowley Entercom, Chief Digital Officer

Max Linsky Co-Founder, Pineapple Street Studios

Jenna Weiss-Berman Co-Founder, Pineapple Street Studios

J.D. Crowley

Max Linsky

2:00 ^PM

Ad Shapers Brand Innovation Experiential Branding: How to Ignite Consumer Love

Ad Shapers Stage

In an era of digital everything, marketers everywhere are turning to experiential branding to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.

Sharon Byers Chief Development, Marketing & Communications Officer, American Cancer Society

Paul Bellantone President and CEO, Promotional Products Association International (PPAI)

Jason Eano Managing Director The Annex Network, Havas

Andrea Cherng Chief Marketing Officer, Panda Express

Megan Robles Senior Marketing Manager, KeVita (PepsiCo)

Joan Bluestone Landorf EVP/Partner, Axis Promotions

Sharon Byers

Paul Bellantone

2:00 ^PM

Future-Proof Brand Media Strategies

Workshop Stage

Advertisers and brands are challenged by competitors, tech innovation and shifts in consumer behavior—while being continually bombarded with big data and market insights. Daniel Bischoff, Chief Marketing and Operations Officer at RTL AdConnect, will help you navigate the disruptors and make sense of the chaos with a clear forecast to future-proof your brand media strategies.

Daniel Bischoff CMOO, RTL AdConnect

Daniel Bischoff

2:00 ^PM

DTC Female Founders on Crafting the Next Generation of Companies and Culture

Sugar Factory

In the past few months, three female-founded, direct-to-consumer brands have hit unicorn status, reaching $1B+ valuations - Rent the Runway, Glossier, Away. These smart, sophisticated and savvy founders are on the front lines of the DTC revolution, yet in 2018, female founders raised just 2.2% of venture capital investment in the U.S.
Join dtx + TFQ for a candid conversation with incredible female, DTC founders on the ins and outs of crafting next generation brands, products and culture.

Jen Deason Chief Financial and Business Officer, DTX

Rachel Cohen Co-Founder, SNOWE

Alexa Buckley Co-Founder, Margaux

Jen Deason

Rachel Cohen

2:15 ^PM

Tech Stars AdTech In-App Quality and Measurability

Tech Stars Stage

Nearly 75% of marketers reported that in-app advertising offers better customer engagement and targeting capabilities than other platforms. Yet quality and measurability challenges have prevented many buyers from fully embracing programmatic as a means for accessing this highly coveted inventory. Join some of the industry's leading mobile advertising experts as they discuss the unique challenges of mobile app environments, new initiatives that are changing the game, and what you can do to remain competitive.

Eleanor Chaney Senior Display Marketing Manager, PayPal

Paulina Klimenko SVP, Corporate Development & GM, Mobile, PubMatic

Jean Fitzpatrick VP, Marketplace Development, MAGNA Global

Felix Zeng Head of Programmatic Sales, Watson Advertising

Eleanor Chaney

Paulina Klimenko

2:15 ^PM

Impact Makers Redefining the Luxury Automotive Segment Among Hispanics

Impact Makers Stage

Today, it is virtually impossible to drive growth in the luxury automotive segment without multicultural consumers, primarily Hispanics. While many brands have been targeting Hispanics for years, the affluent Hispanic is a mystery to most. Many brands and agencies mistakenly assume that, given their affluence, this target can be reached via general market media and with general market concepts, when the reality is that there is actually a strong correlation between affluence, higher education and a desire to connect.

Gina Jorge Head of National Advertising, Acura

Marina Filippelli COO, Orcí

Gina Jorge

Marina Filippelli

2:25 ^PM

Insight Drivers Audience Attraction Grabbing Headlines: The Intersection of Trust & News

Insight Drivers Stage

41% of consumers report they are engaging with more news coverage than they were two years ago. Increasingly, we choose to place attention on news we believe is credible, reliable, and trusted. What happens when misinformation spreads throughout the ecosystem? If fake news takes over, it puts brand safety at risk. A well informed public is good for business. Verizon Media’s dynamic panel will discuss the importance of maintaining a reliable information ecosystem for better business and society.

Marinn Jackson Head of Premium Sales and Strategy, Verizon Media

Lydia Polgreen Editor-in-Chief, HuffPost

Dan Klaidman Editor in Chief, Yahoo News, Verizon Media

Lou Paskalis Senior Vice President, Enterprise Customer Engagement and Investment Executive, Bank of America

Marinn Jackson

2:30 ^PM

Story Crafters Influence Influencing Culture: The Participation Playbook

Story Crafters Stage

Participation is too important to be left for chance. This session from Twitter and Contagious presents an analysis of years worth of brand activations that rallied communities to influence culture - from the iTunes charts to Wall Street stock prices. The Participation Playbook questions traditional reach-and-frequency marketing "gospel" from the likes of Byron Sharp and leaves marketers with six steps to unlock audience participation when launching something new or connecting their brand what's happening in culture.

Alex Josephson Head of Twitter Next, Twitter

Katrina Dodd Editor at Large, Contagious

Shanna Wollack Senior Manager, Public Relations & Digital Engagement, Unilever

Rahul Shah Head of Ice Cream Now, US, Unilever

Alex Josephson

Katrina Dodd

2:30 ^PM

How Does Google Market Google?

Roundel Stage @ IMAX

You see the ad in the paper, the anthem on TV and the billboard on the street, but what does getting there actually look like? How do values, instinct and strategy shape the marketing campaigns we come to know? Get a candid look into Google marketing and learn how the minds behind the brand bring the company narrative to life.

Marvin Chow VP of Marketing, Google

Marvin Chow

2:30 ^PM

NewGen Personal Branding

NewGen Stage

Learn how to craft an image and build a reputation that can create new opportunities for you and your career.

Daniel Robinson Career Coach & Employer Partnerships, General Assembly

Daniel Robinson

2:30 ^PM

Entertainers Gaming & ESports Time for Equal Sports Coverage: It’s crucial #WomenWorthWatching are seen now

Entertainers Stage

Think all sports are created equal? Consider this alarming stat: only 4% of media coverage features female athletes. Clearly, sports has a gender problem. With a long history of supporting women’s equality, there was no better name to take a stand on the issue than the United States Tennis Association. With agency partner mcgarrybowen, and not-for-profit SheIS, the #WomenWorthWatching campaign was born on Women’s Equality Day at the US Open. And the conversation is just getting started.

Lara Herzer Group Creative Director, mcgarrybowen Chicago

Nicole Kankam Managing Director of Marketing, United States Tennis Association

Caiti Donovan Co-Founder and CMO, SheIS

Jennifer Zimmerman Global Chief Strategy Officer, mcgarrybowen

Alyse LaHue General Manager, Sky Blue FC of the National Women’s Soccer League

Lara Herzer

Nicole Kankam

2:30 ^PM

When Work Feels Like Home

Sugar Factory

Work-life balance is a thing of the past. It's all about work-life integration. In this panel, industry leaders will discuss how trust and inclusivity are the key ingredients to creating cultures of comfort, care, and belonging.

Julia Hammond Managing Director, HEAT/Deloitte

Ann Rosenberg SVP & Global Head, SAP Next-Gen

Julie Hogan Director, Global Face-to-Face Marketing, Facebook

Kat Shafer EVP, Managing Director, EP+Co

Marta Martinez Director, Agency Platforms, Google

Natalie Lacey Chief Operating Officer, Global Affairs, Ipsos

Julia Hammond

Ann Rosenberg

2:45 ^PM

Culture Builders Audio Beyond $1 Billion: What's Next for the Podcast Industry?

Culture Builders Stage

Podcasting is predicted to pass the billion dollar revenue mark by 2021. This panel will discuss the key challenges and opportunities that the podcast industry faces in the next stage of its evolution.

Nick Southwell-Keely US Director of Brand Partnerships, Acast

Grant Durando Growth Marketing Consultant, Right Side Up

Janet Levine Leader, Invention+, Mindshare

Marlon Calbi Director, Strategic Partnerships, Complex Media

Nick Southwell-Keely

Grant Durando

3:00 ^PM

Beyond Diversity Talk: A Workshop on Turning Intentions into Actions, Now.

Workshop Stage

A commitment to diversity and inclusion as a top priority is one thing but moving beyond discussion and symbolism and into active everyday allyship and advocacy is a whole different beast. This ambition can feel lofty, to say the least. In a session led by Tiffany Edwards, Engagement & Inclusion Director at Droga5, attendees will learn ways in which they can turn their desire into everyday action.

Tiffany Edwards Engagement & Inclusion Director, Droga5

Tiffany Edwards

3:00 ^PM

Power of the Pack

Sugar Factory

A woman alone has power; collectively we have impact. Traditionally we have been taught to be competitive with one another, because there was such a scarcity of jobs at the top. It’s so clear that strategy doesn’t work. The truth is that raising each other up and channeling the power of collaboration is truly how we’ll change the equation—and have a lot more fun along the way.

Emma Hinchliffe Associate Editor, Fortune Magazine

Angel Vacarro Principal, Deloitte Consulting LLP

Alicia Tillman CMO, SAP

Karen Phillips Executive Vice President, Ad Solutions, Viacom

Lauren Wesley Wilson President and CEO, ColorComm, Inc.

Tessie San Martin President and CEO, Plan International USA

Emma Hinchliffe

Angel Vacarro

3:10 ^PM

Ad Shapers Brand Innovation Trust In Innovation: Disruptive Brands in a 5G World

Ad Shapers Stage

5G is poised to transform media and content as we know it, making way for richer, deeper, and faster content experiences. Brave early adopters will be the first to create innovative advertising work that will reshape the way consumers interact with brands. Join leading marketers as they discuss what it takes to create trendsetting, brand building work today and what that will mean for the future in a world of 5G.

Jeff Lucas VP, Head of North American Sales & Global Client Solutions, Verizon Media

Ben Baker Vice President, Grocery Marketing, Walmart

Rachel Rayne Head of Nameplate Marketing, Toyota

Burke Morley VP of Branding and Executive Creative Director, Purple

Jeff Lucas

Ben Baker

3:15 ^PM

Tech Stars AdTech AMA: Techlash is Here: What it Means for Marketers & Consumers in China & US

Tech Stars Stage

This critical session will explore key findings from the American Marketing Association New York (AMA NY)'s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US (January 2019) and China (March 2019) in partnership with YouGov, Kadence, Greenbook and Charney Research.

Jenny Rooney Editor of the CMO Network, Forbes

Geoffrey Colon Head of Brand Studio, Microsoft Advertising

Jon Schulz CMO, Viant

Edwin Wong SVP Insights & Innovation, Vox Media

Ashish Patel Chief Insights Officer, Group Nine Media

Karen McFarlane President , American Marketing Association New York

Jenny Rooney

Geoffrey Colon

3:15 ^PM

Impact Makers Talk To Me: An Initiative Designed For Brands To Leverage In The Fight To Combat America’s Opioid Epidemic

Impact Makers Stage

Described as one of last year’s “most moving panels” NOAC returns to Advertising Week with an eclectic group. Motley Crue Founding Member, New York Times Best Selling Author, and Executive Producer of “The Dirt” (recently released on Netflix), Nikki Sixx will take the moderator chair leading a discussion with representatives across public and private sectors. Infused with a dose of pop culture, the dialogue will be centered around the critical need for brands to step up in supporting government to combat the opioid epidemic which killed 130 people a day in 2017 alone. Stigma reduction is the path to more effective prevention, treatment and recovery to turn the tide for thousands of individuals and families affected by opioid misuse whether directly or indirectly. It will take the resolve of all of us and consumer brands are central to the solution in normalizing the dialogue and shifting the language used to talk about opioid addiction. Break the stigma and encourage support through humanizing campaigns that build understanding and empathy to address this national health priority. Every demographic is struggling through this crisis and they are your employees and customers, but recovery is possible. Learn the latest insights, tools and resources available to companies and pop culture influencers and join the Talk To Me movement.

Vice Admiral Jerome M. Adams, M.D., M.P.H. U.S. Surgeon General

Nikki Sixx Musician and Songwriter

Dr Grant Baldwin Director of Overdose Prevention, CDC

Randy Grimes Former NFL player

Robert Kramer Sr. Chief Executive Officer, Emergent BioSolutions

John Hindman Senior International & Public Affairs Advisor, Leidos

Alex Cameron VP, Strategic Partnerships & Government Initiatives, iHeartMedia

Carolyn Cawley President US Chamber Foundation, & VP, US Chamber of Commerce

Sean Howard Global Managing Director, WPP Government and Public Sector Practice

Vice Admiral Jerome M. Adams, M.D., M.P.H.

Nikki Sixx

3:15 ^PM

Story Crafters Deep Dive: Influencing Culture: The Participation Playbook

Deep Dives Stage

Enjoy an extended Q&A with The Participation Playbook and understand how your brand can generate engagement.

Alex Josephson Head of Twitter Next, Twitter

Katrina Dodd Editor at Large, Contagious

Rahul Shah Head of Ice Cream Now, US, Unilever

Shanna Wollack Senior Manager, Public Relations & Digital Engagement, Unilever

3:30 ^PM

Story Crafters Influence The Social Revolution

Story Crafters Stage

Hear a panel of culture creators share how social media has changed the way brands, companies and public figures communicate with their audiences.

Stephanie Ruhle Anchor, MSNBC & Correspondent, NBC News, MSNBC & NBC News

Barry Watkins CEO, Clairvoyant Media Strategies

David Stern Commissioner Emeritus, NBA

Marc Roberge Lead Singer, O.A.R.

Matthew Hiltzik President & CEO, Hiltzik Strategies

Stephanie Ruhle

Barry Watkins

3:30 ^PM

Insight Drivers Audience Attraction The Streaming Wars Paved the Way For An Ad-Supported OTT World

Insight Drivers Stage

Whether it be on a smart TV, a mobile phone or any other connected device, streaming now makes up a significant portion of all consumer time spent with media. Subscription services have been riding this wave of opportunity and growing large subscriber bases to date, but with an array of new SVOD entrants set to crowd the space in the coming months, subscription fatigue has become a reality.

Maggie Mesa VP, Mobile Business Development, OpenX

Megan Graham Technology Reporter, CNBC

Jason DeMarco Vice President, Programmatic and Audio Solutions, A+E Networks

Jason White EVP & GM, Global Programmatic Revenue, CBS Interactive

Marc Bourget GM of Connected TV Platforms, Samba

Maggie Mesa

Megan Graham

3:30 ^PM

Entertainers Gaming & ESports Chipotle + TSM = A Winning Combination (In More Ways Than One)

Entertainers Stage

Join Chipotle CMO Chris Brandt and TSM (Team SoloMid) CRO Brad Sive for a fireside chat. The two will discuss how Chipotle initially partnered with TSM to organically integrate into the gaming/pop culture by way of TSM's Fortnite team and high profile influencers. The year following, TSM partnered again with Chipotle on an overall brand campaign that seamlessly aligned gaming, esports, and pop culture with Chipotle's unique brand message.

Annie Pei Segment Producer, CNBC

Brad Sive Chief Revenue Officer, TSM

Chris Brandt Chief Marketing Officer, Chipotle Mexican Grill

Annie Pei

Brad Sive

3:30 ^PM

NewGen Hacking Inclusion: A Rare Workshop

NewGen Stage

Business leaders across our industry have bought into the benefit of inclusive cultures. But few have managed to implement them within their own organizations. And while it may appear to be a complex challenge, there is a way to shortcut change.

In a workshop brought to you by Rare, cultural change expert, Tolu Farinto, takes to the stage to equip you with the tools and strategies you need in order to overcome the barriers to inclusion and drive a more diverse workforce.

Tolu Farinto Change-maker, EUTOPIA

Tolu Farinto

3:30 ^PM

Brands That Unite

Sugar Factory

How Humor, Culture, and Purpose Bring Consumers Together for Good

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Jennifer Breithaupt Global Consumer Chief Marketing Officer, Citi

Caroline Hirsch Owner, Carolines on Broadway, The New York Comedy Festival and Carolines Media

Michele Ghee EVP, Business Development, Endeavor Global Marketing

Jennifer Breithaupt

3:45 ^PM

Culture Builders Audio Unlock The Power of Music

Culture Builders Stage

Creating true business impact through the strategic use of music. From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences' attention.

Eric Johnson SVP & Executive Integrated Music Producer, McCann NYC

Chris Clark Director of Music, Leo Burnett

Theresa Notartomaso Executive Music Producer, Y&R NY

Salo Sterental Co-Founder, SoStereo

Emma Quigley Head Of Music & Entertainment, PepsiCo

Rachel Rauch Music Producer, Publicis

Eric Johnson

Chris Clark

3:45 ^PM

Design For Inspiration, Not Interruption.

Roundel Stage @ IMAX

Pinterest is considered one of the last positive corners of the internet. That’s no accident. Pinterest’s mission is to inspire people to create a life they love. In this session, Pinterest CMO Andréa Mallard sits down with Professor Laurie Santos, who teaches the most popular class in Yale’s history: “Psychology and the Good Life.” Together, they’ll talk about designing for inspiration—whether you’re creating a more inspiring ad or a more inspired life.

Andréa Mallard Chief Marketing Officer, Pinterest

Dr. Laurie Santos Professor, Yale University

Andréa Mallard

Dr. Laurie Santos

4:00 ^PM

Ad Shapers Brand Innovation How & Why to Rebrand When You're a Household Name

Ad Shapers Stage

In this session, attendees will learn best practices for rebranding when your brand is well known or beloved by many. Hear from expert marketers across a wide range of industries who have recently gone through the rebranding process. Why did your company decide to take on this endeavor, what lessons did you learn and if you could go back in time would you do it all over again? The discussion will hone in on the realities of rebranding in a media landscape that offers consumers more touch points with brands than ever before. Speakers will discuss leveraging podcasts, social media, stunts and more!

Barbara Pandos Chief Communications Office, DuPont

David Marine CMO, Coldwell Banker

David Vinjamuri President, Third Way Brand Trainers

Drayton Martin VP Brand Stewardship, Dunkin

Scott Weisenthal VP Global Creative & Content Marketing, Marriott International

Barbara Pandos

David Marine

4:00 ^PM

Save the Planet and Win a Grand Prix

Workshop Stage

United Nations Development Programme (UNDP) initiative and 2019 Cannes Lions Grand Prix winner - The Lion’s Share - provides a mechanism for brands to save nature and support local communities each time an animal image is used in an ad. By donating 0.5% of media spend on ads with animals to The Lion’s Share, brands can make a significant contribution.

Boaz Paldi Engagement & Partnership Manager, United Nations Development Programme

Christoph Becker CEO & CCO, GYRO

Tina Allan EVP, Director Data Solutions, BBDO New York

Bruce Reynolds Social Impact Director, Dentsu Aegis Network

Boaz Paldi

Christoph Becker

4:00 ^PM

Breaking Stereotypes in Entertainment

Sugar Factory

A moderated collection of panelist from varying disciplines in Entertainment discussing how they’re challenging the status quo and pushing boundaries.

Stephanie Paciullo Agent, Commercial Endorsements, Creative Artists Agency (CAA)

Hend Baghdady EVP of Development and Production, SideCar / FOX Entertainment

Suzanne Sullivan EVP Entertainment Advertising Sales, FOX

Amy Elkins EVP, Media & Marketing Innovation, STXfilms

Gayle Troberman CMO, iHeartMedia

Stephanie Paciullo

Hend Baghdady

4:15 ^PM

Tech Stars AdTech The Shift from Brand Safety to Brand Suitability

Tech Stars Stage

Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS, Disney, Pandora, Publicis Media Exchange, and Neuro-Insight as we discuss the shift from brand safety to brand suitability. We’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.

Tony Marlow CMO, IAS

Yale Cohen EVP, Global Activation Standards, Publicis Media Exchange

Lisa Valentino EVP, Client & Brand Solutions, Disney

Maria Breza Vice President, Audience Data Operations & Ad Quality Measurement, Pandora

Pranav Yadav CEO, Neuro-Insight, US Inc.

Tony Marlow

Yale Cohen

4:15 ^PM

Impact Makers Gun Safety Alliance Presents: How Business Leaders Are Needed To Make This Country Safer

Impact Makers Stage

Gun Safety Alliance co-founder and Blackbird CEO Ross Martin brings his popular LinkedIn series “NoNeutral” live to the Advertising Week stage. Martin interviews two senior business leaders who have taken a strong position on gun safety, one of the biggest issues of our time, then introduces a special live performance by Manuel Oliver, in honor of his son, Joaquin, who died in the Parkland High School massacre called: My Son. My Hero.

Andrew Ross Sorkin Columnist, DealBook Founder & Editor-at-Large, The New York Times

Manuel Oliver Activist, Co-Founder, Change The Ref

Matthew McCarthy CEO, Ben & Jerry's

Richard Edelman President & CEO, Edelman

Tim Armstrong Founder & CEO, the dtx company

Wendy Clark CEO, DDB Worldwide

Andrew Ross Sorkin

Manuel Oliver

4:30 ^PM

Entertainers Gaming & ESports ESports - The Future of Sponsored Competition

Entertainers Stage

With esports revenue expected to top $1 billion in 2019, and double over the next few years, the once-elusive battlefield of virtual competitors has truly arrived in the mainstream and can no longer be ignored. This panel of experts will discuss the past, present, and future of esports, the growth across devices, as well as the myriad sponsored partnership opportunities it presents for brands both within, and outside of, the esports world.

Angel Mendoza Account Director, Rogers & Cowan

Brian Lancey Global Marketing, Sponsorships, Mastercard

Naz Aletaha Head of Esports, Global Business Development, Riot Games

Angel Mendoza

4:30 ^PM

Story Crafters Influence Marketing for The People, By The People

Story Crafters Stage

Join Facebook’s VP of Global Business Marketing and Chief Creative Officer, Mark D’Arcy, for a talk on the future of creativity and how businesses large and small use creativity to unlock the potential of technology.

Mark D'Arcy Chief Creative Officer, Facebook

Mark D'Arcy

4:30 ^PM

Insight Drivers Audience Attraction TV + Attribution: A Modern Day Love Story

Insight Drivers Stage

It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This panel will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.

Kathy Newberger Journalist, Media Village

Matt Krepsik Global Head Of MROI Product Leadership, Nielsen Global Media

Michael Scott Head of Sales, Brand - North America, Samsung Ads

Bob Ivins Chief Data Officer, Ampersand

Craig Berkley Head of Revenue, LiveRamp TV

Tom McLoughlin VP, Regional Sales, New York Interconnect

Kathy Newberger

Matt Krepsik

4:30 ^PM

NewGen AD Club NY Young Pros

NewGen Stage

AD Club NY young professionals interview top executives on mentorship. We will then flip the conversation with the experts asking the millennials what mentorship means to them in today’s ever changing marketplace.

Jayme Maultasch EVP, Group Account Director, Deutsch New York

Regina Guinto Director, Creative Strategy , Jun Group

Vonda LePage EVP, Director of Corporate Communications, Deutsch

Jayme Maultasch

Regina Guinto

4:30 ^PM

Investing in High Growth Start-ups with Diverse Founders

Sugar Factory

4:45 ^PM

Audio How Bumble Continues to Level the Playing Field with the Power of Music

Culture Builders Stage

Bumble, the women-first social networking app, along with agency partner FlyteVu, will come together for an industry discussion on 'Empowered by Bumble Bizz,' a multi-year initiative to address a fundamental issue of gender disparity in the music industry. A 2018 survey by Pitchfork found that women make up only 19% of the average music festival lineup.

Laura Hutfless Co-Founder, FlyteVu

Chelsea Maclin VP, Marketing, Bumble

Courtney Trucksess Global Partnerships Director, C3 Presents

Kristina Monllos Marketing Editor, Digiday

Laura Hutfless

Chelsea Maclin

5:00 ^PM

Ad Shapers Brand Innovation It's Never Too Late To Innovate

Ad Shapers Stage

With a shift in consumption behaviors advertisers now need to reshape their relationships with consumers across devices, and think about how to execute while still maintaining an authentic connection.

Stephanie Gutnik Consultant, Digital Transformation, OUTFRONT Media

Geoffrey Colon Head of Brand Studio, Microsoft Advertising

Kumar Doshi Vice President, Marketing, Lucid, LLC

Gabriela McCoy Director NAM Portfolio Strategy, Insights and Analytics, Bacardi

Ali Miller Group Product Manager, YouTube Ads

Colleen Stauffer Head of Global Business Marketing, Pinterest

Stephanie Gutnik

5:00 ^PM

DISNEY PRESENTS BOLD STORYTELLING

Roundel Stage @ IMAX

The Disney portfolio comes to life through the voices of the writers, personalities, talent and storytellers that create the magic everyday and connect authentically with our consumers on a personal level.

Mike Greenberg Host, Get Up!, ESPN

Enes Kanter NBA Player, Boston Celtics

Dominique Jackson Actress, Pose, FX

Cory Richards Photographer/Climber, National Geographics

Josann McGibbon Screenwriter, Disney, Descendants

Mike Greenberg

Enes Kanter

5:00 ^PM

The Future of News Media?

Workshop Stage

Despite various attempts at global domination of the news by the big platform players, a number of media brands are inventing their own exciting new platforms that allow them to retain complete control of their digital destiny.

In this session, Jonny will share data and stories on how news media companies are evolving to ensure their survival in an ever changing media ecosystem.

Jonny Kaldor Founder, Pugpig

Jonny Kaldor

5:00 ^PM

What Brands Need to Know When Talking to Consumers Ages 50 and Up

Sugar Factory

In this conversation, Dr. Rebecca Swift, Global Head of Creative Insights for Getty Images, and Barbara Shipley, Senior Vice President of Brand Integration at AARP, share insights and best practices related to communicating with consumers aged 50 through 100—something brands can’t afford to ignore given the massive buying power of this growing demographic.

Dr. Rebecca Swift Director of Creative Planning, Getty Images

Barbara Shipley Senior Vice President, Brand Integration, AARP

Joanne McKinney CEO, Burns Group

Dr. Rebecca Swift

Barbara Shipley

5:15 ^PM

Tech Stars AdTech FIVE LIVE

Tech Stars Stage

Come listen to a live recording of a new episode of FIVE: The 5G Podcast for Marketers, presented by Ericsson Emodo and the Emodo Institute. A panel of industry experts will discuss the expected impact of 5G on ad data, programmatic advertising and privacy. FIVE is hosted by Jake Moskowitz, Head of the Emodo Institute. Join us and be a part of the podcast!

Jake Moskowitz Head of Emodo Institute, Emodo

Jeremy Kaplan Editor in Chief, Digital Trends

Jeremy Lockhorn Emerging Technologies Consultant, Founder, New Media Geek

Mike Moreau Chief Operating Officer, Habu, Inc.

Jake Moskowitz

Jeremy Kaplan

5:20 ^PM

Story Crafters Influence Discover Talk: Dovetale

Story Crafters Stage

Mike Schmidt, founder of Dovetale.com walks us through the state of influencer marketing and where he thinks it’s all going. He will explore the current limitations holding back the industry and opportunities for brands, publishers, influencers and technology companies.

Mike Schmidt Founder, Dovetale

Mike Schmidt

5:20 ^PM

Insight Drivers Audience Attraction Unlocking the Power of Addressability for All

Insight Drivers Stage

The TV industry is on the verge of a game-changing advancement: full addressable capabilities on all 16 minutes of ad inventory within the live linear broadcast hour. By enabling more relevant advertising and interactivity on the smart TV glass, we have a golden opportunity to maximize the value of 36 billion hours per month of premium audience time while pushing TV advertising effectiveness to unprecedented levels.

Kelly Abcarian General Manager, Advanced Video Advertising Group, Nielsen

Tracey Scheppach CEO & Co-founder, Matter More

David Campanelli EVP, Co-Chief Investment Officer, Video, Horizon Media

Bryson Gordon Executive Vice President, Advanced Advertising, Viacom

Scott Rosenberg GM/SVP Platform Business, Roku

Laura Nelson Senior Vice President, Cross Portfolio Solutions, Disney Advertising Sales

Kelly Abcarian

Tracey Scheppach

5:30 ^PM

Connectors AW Networking Happy Hour

AMC Lincoln Square 13

Share new insights over drinks with colleagues, new friends and partners at the nightly Connects Networking Cocktails.

5:30 ^PM

Story Crafters Influence Influencer Marketing #trustissues

Story Crafters Stage

Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing; as a whole brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down?

Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing and how we can overcome it.

Adam Williams CEO, Takumi

Jeff Semones Managing Partner, Head of Social Media, MediaCom

Sean Lynch Vice President of Marketing, Jack Schwartz Shoes Inc.

Max Twitty Influencer @maxtwitty_, www.instagram.com/maxtwitty_/

Katie Deighton Senior Reporter, The Drum

Finian Sedgwick Brand Manager, G.H. Mumm Champagne, Pernod Ricard

Adam Williams

Jeff Semones

6:00 ^PM

Discovery: The Power of Influence

NewGen Stage

Advertisers have always been able to connect with consumers through the marketing funnel: awareness, consideration, & purchase. Recently, media immediacy has taken advertising to both ends of this funnel, leaving behind the stage where consumers decide their buy: consideration.

Andoni Zarrabe Almela Head of Branded Content, Discovery Networks México

Luisa Montaño Discovery Data & Insights Lab, Discovery Networks México

Andoni Zarrabe Almela

Luisa Montaño

9:30 ^PM

Connectors Stand Up Live

Gotham Comedy Club

Nikki Glaser performs on Advertising Week's late night stage.

Nikki Glaser Actor & Comedian

Nikki Glaser

CNVS

Havas Health

Rainbow Room

Ritz Lounge, Webster Hall

SVA Theatre

Webster Hall

AMC Lincoln Square

Roundel Stage

Story Crafters

Ad Shapers

Tech Stars

Deep Dive

Culture Builders

Impact Makers

Entertainers

Insight Drivers

Workshop

NewGen Stage

iHeartHQ

Playstation

Rubenstein Atrium

Gotham Comedy

MBWW

Sugar Factory

AdTech

Presented byAdobe Advertising Cloud

Artificial Intelligence & Automation

Audience Attraction

Presented byNew York Interconnect (NYI)

Audio

Brand Innovation

Brand Purpose

Cannabusiness

Presented byFuture State Brands

Collaboration Models

Presented byQuad

Creative Storytelling

Diversity & Inclusion

DTC

Presented byPublishers Clearing House

Experience x Science

Presented byAdvertising Research Foundation (ARF)

Future is Female

Future of Content

Future of Creativity

Future of Data

Presented byLiveRamp

Future of Live

Presented byFox

Future of Sports

Future of Tech

Future of TV

Presented byAmpersand

Gaming & ESports

GenZ

Influence

MarTech

Presented byAmp Live

Media & Entertainment

People Based Marketing

Presented byOpenX

Retail

Video

Presented byTubi

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