In this session...
Marketers are beginning to realize that humility isn't a weakness, in many cases it's a strength. How can brands deliver on today's objectives while deepening their client relationships through humble actions? Steve Nottingham, SVP of Strategic Brand Solutions at WSJ Barron's Group would like to share the Journal's thoughts on what it means to serve with humility.
What You'll Learn from This Session...
- What does it mean to be a humble brand?
- What are today's key considerations for marketers reassessing their brand voice?
- What's new at WSJ Barron's Group. The formation of The Trust, an intelligence-led creative consultancy
Ad Shapers