In this session...

Bumble, the women-first social networking app, along with agency partner FlyteVu, will come together for an industry discussion on 'Empowered by Bumble Bizz,' a multi-year initiative to address a fundamental issue of gender disparity in the music industry. A 2018 survey by Pitchfork found that women make up only 19% of the average music festival lineup.

In an industry where music festival headliners are most often male, Bumble Bizz’s campaign hopes to not only raise awareness of the gender imbalance within the industry, but also actively and tangibly shift the landscape.

By partnering with C3 Presents and Superfly, Bumble Bizz is working to solve the foundational challenge of female representation in festival line-ups by growing the pool of women artists, discovering new talent and providing once-in-a-lifetime festival performance opportunities.

The Bumble Bizz campaign kicked off by offering up-and-coming women musicians the opportunity to be mentored by this year’s top-billing women artists at one of the following top music festivals: Lollapalooza, Outside Lands, Music Midtown, Austin City Limits, and Voodoo Music + Arts Experience. The campaign will culminate with the chance to win an on-stage performance spot at a top music festival in 2020.

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What You'll Learn from This Session...

  1. How to work with artists and brands in an authentic manner
  2. Lessons learned when launching a multi-year campaign
  3. Addressing gender disparity in music and entertainment


Laura Hutfless Co-Founder FlyteVu
Chelsea Maclin VP, Marketing Bumble
Courtney Trucksess Global Partnerships Director C3 Presents
Kristina Monllos Marketing Editor Digiday

Event Details

Event Type Seminar

Track  Audio