In this session...
Advertisers and brands are challenged by competitors, tech innovation and shifts in consumer behavior—while being continually bombarded with big data and market insights. Daniel Bischoff, Chief Marketing and Operations Officer at RTL AdConnect, will help you navigate the disruptors and make sense of the chaos with a clear forecast to future-proof your brand media strategies.
What You'll Learn from This Session...
- What are the trends for TV and digital consumption and content
- Where the value sits for advertisers
- How to navigate new, disruptive platforms and make the most of technologies
