In this session...
Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing; as a whole brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down?
Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing and how we can overcome it.
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Following the talk, listen to the discussion with the experts from the brand side and the influencers themselves for a clearer view of the topic and how to build trust back in influencer marketing.
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What You'll Learn from This Session...
- Listen to the concerns of why trust has broken down in influencer marketing and how influencers and brands are overcoming this barrier
- How to identify transparent and authentic influencers who are in line with their brand values
- Understand how to execute brand safe influencer marketing campaigns
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