In this session...
Is the ad tech industry relying on transparency changes? This panel of industry leaders will discuss how agencies and advertisers are proactively advocating for greater clarity within programmatic, and reciprocally, how publishers are responding. What was acceptable only twelve months ago is no longer meeting the demands of advertisers and consumers today. This conversation will address the growing need for a more transparent and open set of industry standards, with trust at the center.
What You'll Learn from This Session...
- Fee Transparency
- Supply Path
- Data / Measurement Transparency
- What the next 12 months holds