In this session...

As brands increasingly try to bring purpose to the forefront, it’s becoming harder to differentiate between a marketing tactic and the brand’s true identity. But consumers are becoming more and more savvy, and they crave integrity and an authentic brand connection.

This panel will examine the differences between brand purpose and purpose-centric brand campaigns, exploring how companies with purpose at their core can continue to live and breathe their values in everything they do - and credibly share their mission with consumers. View Less

What You'll Learn from This Session...

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Shelley Zalis CEO The Female Quotient and Creator of The Girls’ Lounge
Suzy Deering Vice President and Chief Marketing Officer eBay North America
Anjali Lai Senior Analyst Forrester

Event Details

Event Type Networking Events