In this session...
As brands increasingly try to bring purpose to the forefront, it’s becoming harder to differentiate between a marketing tactic and the brand’s true identity. But consumers are becoming more and more savvy, and they crave integrity and an authentic brand connection.
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This panel will examine the differences between brand purpose and purpose-centric brand campaigns, exploring how companies with purpose at their core can continue to live and breathe their values in everything they do - and credibly share their mission with consumers.
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What You'll Learn from This Session...
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