In this session...
United Nations Development Programme (UNDP) initiative and 2019 Cannes Lions Grand Prix winner - The Lion’s Share - provides a mechanism for brands to save nature and support local communities each time an animal image is used in an ad. By donating 0.5% of media spend on ads with animals to The Lion’s Share, brands can make a significant contribution.
What You'll Learn from This Session...
- How to create socially conscious campaigns that resonate and endure.
- Discover what catapulted Lions Share to win the Cannes Lions Grand Prix.
- Find out how the SDGs become relevant when they align with the purpose of the business.
