In this session...
Think all sports are created equal? Consider this alarming stat: only 4% of media coverage features female athletes. Clearly, sports has a gender problem. With a long history of supporting women’s equality, there was no better name to take a stand on the issue than the United States Tennis Association. With agency partner mcgarrybowen, and not-for-profit SheIS, the #WomenWorthWatching campaign was born on Women’s Equality Day at the US Open. And the conversation is just getting started.
What You'll Learn from This Session...
- Turning a startling observation into a powerful conversation
- Interrogating the issues and opportunities for changing the balance of sports coverage
- Connecting new ideas and individuals to unlock further commitment and initiative
Entertainers