In this session...

It’s important to consumers that brands are involved in culture - 23% of a consumer’s purchase decision is based on how culturally relevant a brand is. Conversation on Twitter enables brands to understand growing interest areas, some of which have already been adopted into broader culture, and some that are emerging, so they can create more culturally relevant campaigns. Learn how leading brands have tapped into these trends, and the power of conversation on Twitter, to drive campaigns that resonate with consumers.

What You'll Learn from This Session...

  1. How the definition of culture has evolved and what "culture" means today
  2. What we can learn from Twitter conversation to connect with what matters to people
  3. What brands are getting it right

Presented with


God-is Rivera Global Director, Culture and Community Twitter
Lisa Cowie Senior Manager, Agency Research Twitter
Amanda Butler Director, Head of Music Marketing Spotify
Jim Issokson Senior Vice President, North America Communications and Digital Marketing Mastercard

Event Details

Event Type Seminar

Track  Influence