In this session...
It’s important to consumers that brands are involved in culture - 23% of a consumer’s purchase decision is based on how culturally relevant a brand is. Conversation on Twitter enables brands to understand growing interest areas, some of which have already been adopted into broader culture, and some that are emerging, so they can create more culturally relevant campaigns. Learn how leading brands have tapped into these trends, and the power of conversation on Twitter, to drive campaigns that resonate with consumers.
What You'll Learn from This Session...
- How the definition of culture has evolved and what "culture" means today
- What we can learn from Twitter conversation to connect with what matters to people
- What brands are getting it right
Story Crafters