In this era of tech disruption and changing consumer behavior, audio has evolved from a medium for sharing culture to one that’s shaping it. The Power of Audio Summit explores how audio is changing the way we communicate, consume content and navigate daily life, as well as the new creative possibilities these changes are ushering in for advertisers.
10:15 AM: THE STATE OF LISTENING, 2019
How does audio fit into larger trends happening across the media landscape today? Drawing on the latest data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.
Tom Webster
SVP, Strategy & Marketing, Edison Research
10:30 AM: THE VOICE SHIFT
Voice-activated technology is already changing consumer behavior and media consumption patterns, and is poised to continue doing so. How does the shift to voice differ from the shift to mobile? And how is voice changing the consumer and the marketer relationship to audio? voicebot.ai Editor Bret Kinsella explains.
Bret Kinsella
Founder & CEO, Voicebot.ai
10:50 AM: A BRAND STRATEGY, IN AUDIO
Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.
Gina Garrubbo
President & CEO, National Public Media
Audrey Arbeeny
Founder/CEO/Executive Producer, Audiobrain
Sabrina Caluori
EVP, Digital, HBO
Abbey Klaassen
NY President, 360i
Rob Walker
Global Director, Creative Solutions, Spotify
11:30 AM: MAKE YOUR BRAND MEMORABLE: THE NEURO-SCIENCE OF AUDIO MESSAGING
In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer behavior.
Pranav Yadav
CEO, Neuro-Insight, US Inc.
11:55 AM: THE BUSINESS OF AUDIO, TODAY & TOMORROW
Between acquisitions, advertising influxes, VC investment, partnerships and interest from Hollywood, the business of digital audio alone has seen significant activity in the last year. And these changes have ripple effects across the distribution landscape and accessibility for consumers. What’s the significance of these changes in relation to the wider landscape of media money, influence and business models? And what can we expect in the next year?
Felix Salmon
Chief Financial Correspondent & Author, Axios
Culture Builders