In this session...
Retail brands the world over are reinventing what it looks like to shop, far beyond the much-discussed physical and digital divide. From big box to burgeoning D2C brands, retailers who are thriving in the e-commerce age are building strong communities and imaginative experiences across customer touch points. Join SHOWFIELDS' Katie Hunt and VMLY&R's Charlie Wade as they explore the strategies that today's top marketers are using to flip the script on retail.
What You'll Learn from This Session...
- What does it take to be a successful retailer in today's ever-shifting e-commerce age?
- What strategies can marketers use to reimagine retail?
- What role does experience continue to play in the retail landscape?