In this session...
Despite its massive growth in recent years, the video game industry is one that still intimidates many marketers who want to ‘get into’ gaming. At first glance, gamers are a niche target audience, focused solely on their passion for video games. Join Twitch as we take you inside the world of gaming, where the lines between pop culture and video games have become increasingly blurred. We’ll debunk some of the most common misconceptions that marketers have about gamers and help you better understand how brands can harness this growing opportunity to create an impactful and authentic presence.
What You'll Learn from This Session...
- The new face of gaming is more diverse than ever before.
- Gaming and pop culture are colliding, creating many opportunities beyond ‘just gaming’.
- Brands can leverage these changes to connect with audiences in a way that remains authentic to the space without sacrificing their brand equity.
