In this session...
What was once tuned out or skipped is now content that is relevant, sharable and purchasable. Through new collaborations and business model strategies, advertising is resonating with audiences of all ages like never before. Hear from a combination of storytellers and ad placement architects on how their collaborative work is influencing he future of advertising, as well as today’s reality.
What You'll Learn from This Session...
- How collaborations are helping to forge new advertising experiences.
- The importance of storytelling in driving stronger consumer connections with brands.
- How advancements in data are leading to more relevant advertising.