In this session...

Shouldn’t the content we consume, and the data used to feed us that content, be treated with the same rigor as the food we consume? What can the ad industry learn from the mistakes and breakthroughs of America’s food industry? From sustainable sourcing and transparent labelling to scalable pricing models, the answers will surprise you. Join WSJ editor-at-large Phillipa Leighton-Jones for an eye-opening conversation with David Barber, food system investor and co-owner of the renowned restaurant group Blue Hill.
Open to Super & Platinum Delegates
+ By Invitation
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What You'll Learn from This Session...

  1. Why trust matters most—both in food and in advertising
  2. What food tech startups like Beyond Meat and Impossible Foods can teach the ad tech ecosystem
  3. How to better articulate the value of spending more on premium products and services

Presented with


David Barber Investor, Activist & Co-Owner Blue Hill
Phillipa Leighton-Jones Editor-at-Large The Wall Street Journal

Event Details

Event Type Networking Events