In this session...
Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.
What You'll Learn from This Session...
- Spotlight the new image of aging and the Longevity Economy to educate the marketing community about the benefits of authentic representation of the 50-plus
- more accurately and authentically reflect the lives of the 50-plus people today and reject the stereotypes associated with aging
- Inspire the advertising and marketing industries to action through incorporating age diversity in the creative process, including research, the brief, Imagery, casting and multi-generational teams
Impact Makers