Martha Boudreau

Martha Boudreau is Executive Vice President, Chief Communications and Marketing Officer at AARP. With 38 million members, AARP is the nation’s largest social mission organization. Martha is responsible for membership acquisition and renewal, digital marketing, brand advertising, media relations, social media and the customer contact center. She also oversees AARP’s award-winning publications, AARP The Magazine and The Bulletin. Martha established AARPx, the customer experience function which is driving organizational change across the enterprise.

Prior to joining AARP, Martha served as President, Mid-Atlantic & Latin America regions for the global communications firm FleishmanHillard. She is a member of the International Women’s Forum, The Seminar and the Arthur Page Society.

In 2018, Martha was inducted into the Public Relations Society of America’s Hall of Fame and in 2016, was chosen as PR Woman of the Year by Washington Women in Public Relations. Martha graduated from University of Michigan and lives in Annapolis, Maryland.