Bill Yates

Bill Yates is the Chief Consumer Officer & Chief Marketing Officer for GreatCall Inc. In these roles, he leads the company’s growth and retention efforts for the Consumer market and is responsible for the brand’s image, experience and promise. Bill joined GreatCall in 2007 and has been the driving force behind the company’s Consumer vision, successfully transitioning the venture capital-funded startup into a national leader in technology and services for independent aging. Bill is a highly strategic leader with more than 20 years experience in creating, developing and implementing brand, marketing and product strategies for companies ranging in size from Fortune 100 companies to early start-ups. Prior to joining GreatCall, he led Marketing