In this session...
ANA’s Gender Equality Measure™, GEM™ is the global gold standard for measuring unconscious bias in advertising and programming. High-scoring GEM™ advertising drives improved reputation, increased purchase intent and ultimately sales. But what moments specifically contribute to high GEM™ scoring content and superior storytelling? Join SeeHer, GTB (agency for Ford), and Dumbstruck (leader in Emotion Analytics) to unpack GEM™ using to discover the "moments that matter."
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Learn granular insights as to WHY, and intersectional aspects of the WHY as it varies among specific demographic groups.
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What You'll Learn from This Session...
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