In this session...

ANA’s Gender Equality Measure™, GEM™ is the global gold standard for measuring unconscious bias in advertising and programming. High-scoring GEM™ advertising drives improved reputation, increased purchase intent and ultimately sales. But what moments specifically contribute to high GEM™ scoring content and superior storytelling? Join SeeHer, GTB (agency for Ford), and Dumbstruck (leader in Emotion Analytics) to unpack GEM™ using to discover the "moments that matter."

Learn granular insights as to WHY, and intersectional aspects of the WHY as it varies among specific demographic groups. View Less

What You'll Learn from This Session...

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Shelley Zalis CEO The Female Quotient and Creator of The Girls’ Lounge
Knatokie Ford STEM & Entertainment Engagement Advisor SeeHer
Clare Meridew Chief Creative Officer GTB North America
Jeff Tetrault CEO Dumbstruck

Event Details

Event Type Networking Events