In this session...
As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we'll explore how some of the world's largest brands are advancing their measurement practices in a way that is redefining what's possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.
What You'll Learn from This Session...
- How to use measurement to redefine your buying strategy
- Top strategies for using TV to drive real business objectives
- How to scale audience-based buying across all forms of TV
Entertainers