In this session...
Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
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This panel will bring together a diverse selection of performance marketers to discuss the growing challenges of customer acquisition and the new opportunities they’re exploring in an effort to differentiate themselves in an increasingly cluttered landscape. Brands from gaming to consumer goods will share their approach to channel diversification in an era of rising customer acquisition costs.
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What You'll Learn from This Session...
- The importance of marketing channel diversification in overcoming growth plateaus and earning consumer trust
- The most promising channels for expansion in today’s performance-driven marketing world
- Best practices for getting even closer to consumers at both the top and bottom of the marketing funnel—as well as everywhere in between
Insight Drivers