In this session...
Join WIRED, McCann Worldgroup, and marketing leaders for a documentary screening and panel discussion about A.I.’s evolving role in our world and what that means for brands.
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“Being Human in an A.I. World” is part of a recent, two-part docuseries produced by McCann Worldgroup in conjunction with WIRED Brand Lab. It offers global marketers a framework for understanding key opportunities to leverage A.I. in their work across three key areas: analytics, operations, and creativity. Through this screening and discussion, we’ll explore how A.I. is impacting marketing today and inspire marketers to dream up new ways to use A.I. for their brands.
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What You'll Learn from This Session...
- How is A.I. already playing a meaningful role in people’s lives today?
- How much is/should ethics play a role in our design of A.I. systems?
- Why is A.I. an important area for marketers to pay attention to?
- In what areas is A.I. changing marketing and where should marketers look to innovate with A.I.?
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