In this session...
Identifying the perfect brand narrative is a challenge, but safeguarding that narrative has gotten a whole lot harder. Are you prepared to defend your brand against malicious actors and rogue algorithms alike? The rise of deepfake technology creates a new and important consideration for marketers and their agencies. Today, it’s imperative that R&D teams work directly with brand storytellers to verify authenticity and manage conversations. Join WSJ for a panel conversation on the importance of separating fact from fake.
What You'll Learn from This Session...
- Why trust is crucial to the future of news
- How deepfake tech and algorithmic bias impacts marketing initiatives
- Where marketers can better organize themselves in advance of an issue
Story Crafters