In this session...
A New Majority is forming in America. By Census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a majority-minority nation. While this demographic transformation is fueling the economy, ad dollars committed to this emerging new majority are disproportionately low…
What You'll Learn from This Session...
- A data-based view of America’s population transformation: by Census year 2020, ethnically and racially diverse youth (under 18 yrs) will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a new majority nation.
- The why, the what and how of the New Majority ReadyTM Coalition, as told by the founding members of this first-of-its kind industry initiative.
- Clear definition of what “readiness” means for brands, and a preview of a proprietary framework that will specifically, directly and practically guide brands to answer the question “Are you New Majority Ready?”.
Impact Makers