In this session...
Every brand has a story. But in order to break through the noise, they have to be creative about how, and, where they choose to tell it. Chas Edwards (Pop-Up Magazine Productions) and Cecelia Cox (Google) discuss how Google's advertising campaigns find new life on the Pop-Up Magazine stage. Hear from the perspective of the publisher and the brand on the value of "live" advertising. This will touch on the rising trend of "live" events and journalism, the importance of ephemeral storytelling in our 24/7 news cycle, and more.
What You'll Learn from This Session...
- How are brands capturing audiences' attention in new ways? One way is via live storytelling + events.
- How can you get audiences to remember your campaigns? The ephemeral route may be the way to go.
- How creative storytelling — in print, digital, and live — can be applied to branded content.
NewGen