In this session...
Trevor Noah knows his audience — the emerging generation of mobile-first consumers, voters, and decision-makers. As the host of Comedy Central’s The Daily Show, Noah appears on television, as well as Snapchat Discover in a made-for-mobile show geared especially towards Snapchat’s 200+ million daily users. Speaking with Jeremi Gorman, Snap’s Chief Business Officer, she and Noah take us behind the curtain to discuss his creative process, and how he’s engaged a generation of young viewers through humor and commentary.
What You'll Learn from This Session...
- Why Gen Z and Millennials are tuning into to Snapchat's Discover for short-form video consumption.
- How Snapchat hand-curates their Discover platform to create a brand-safe ecosystem void of fake news.
- How Trevor Noah has engaged a generation of young viewers through humor and commentary.
