In this session...
In an era of one-tap checkout and same-day delivery, we forget that consumer decisions aren’t instant. People are turning to Pinterest to go from dreams to decisions. They want to feel inspired by brands, not interrupted by brands. Together, we can meet people on Pinterest when they’re deciding what to buy. How can your brand leverage visual discovery to take people from “I dreamed it” to “I did it”?
What You'll Learn from This Session...
- How to tap the key dimensions of inspiration to create campaigns that resonate
- How the notion of “always-on” inspiration can help build great brands
- How to leverage visual search to empower consumers to discover new brands and products
