In this session...
The old agency/client relationships are changing. Agencies and brands now have more tools, technology and advertising-tech partners than ever before at their disposal. Discover how they are evolving to leverage their partners more strategically while increasingly utilizing their own staff and subject-matter experts to create the best experience possible for their customers and prospects.
What You'll Learn from This Session...
- Brands focus on solutions vs. outsource
- How to use content, media, technology to reach new people in new ways.
- Aligning your marketing platforms and content to create leads for sales
Tech Stars