Colleen Durkin

As SVP, Group Director of Video Investment, Colleen oversees investment across several accounts ranging from E*Trade, Boehringer Ingelheim and Dave & Buster’s, to name a few. Colleen has more than 15 years’ experience across traditional and advanced video investment in several categories. She joined Assembly 3 years ago from MediaVest|Spark, where she spent the last 8 years overseeing investment across several different categories. Video investment has never been more challenging, Colleen is passionate about an agnostic approach rooted in delivering against her client’s business goals by empowering the investment team with more data and analytics training and access to comprehensive tools. Essentially leveraging attribution through all investments channels regardless of how it is secured.