In this session...

Two innovators are collaborating to bring media solutions and accountability to your largest ad spend – TV. It’s time to change the value conversation in our industry. The upside to driving topline growth is far greater than the benefit of driving down media cost. Learn how closed loop measurement and insights on real consumers from Roundel, combined with first-ever Linear TV Optimization from Disney, are blazing a frontier in advertising that has been absent for television...until now.

What You'll Learn from This Session...

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Presented with


Jason Finck North America Fabric Care Media Director Procter & Gamble
Rita Ferro President; Advertising Sales Disney
Kristi Argyilan President Roundel
Ed See Partner Mckinsey & Company

Event Details

Event Type Seminar