In this session...

We will explore the complex relationships between fans and brands and how understanding their feedback and behaviors can drive loyalty and growth. We’ll discuss how to manage the ups and downs, real-time conversations and what the future of this dialogue looks like.

What You'll Learn from This Session...

  1. What is Fandom?
  2. What motivates loyal consumers?
  3. How do brand connect and engage with consumers to create loyalty?

Presented with


John Lasker VP, Digital Programming ESPN
Christina Hanson Global Chief Strategy Officer OMD
Shane Rahmani SVP and GM New Media Marvel
Ryan Joe Managing Editor AdExchanger

Event Details

Event Type Seminar

Track  DTC