In this session...
As first party data becomes more readily available, and as it’s applied across traditional media, like Linear TV, the less programmatic it becomes. How do we begin making data-informed, automated cross-channel decisions? Do we start using data and platforms today that will need to be linked by humans? What’s the benefit, and how do we prioritize progress over perfection in a fragmented programmatic state?
What You'll Learn from This Session...
- How Roundel and iSpot brought fast and granular insights to Linear TV
- How cutting edge innovation powers planning and measurement tools with a modern, digital-like approach
- How Roundel is empowering clients to be excited about TV again by tracking their SKU level sales against Targets audience in near time
