In this session...
Drake Sutton-Shearer, CEO of Future State Brands, will discuss how the emergence of licensing can help to scale cannabis, hemp, and CBD brands globally. He is joined by Co-founder and Chairman, Michael Stone and President and CEO, Allison Ames of Beanstalk. Beanstalk is considered the premier global brand extension licensing agency, representing some of the leading brands in the world. Michael Stone was recently inducted into the Licensing Hall of Fame and is author of The Power of Licensing: Harnessing Brand Equity.
What You'll Learn from This Session...
- Scaling globally through well managed licensing programs
- Building with like-minded strategic partners
- Unique challenges in licensing in the cannabis industry
- What to Watch for in 2020
Culture Builders