In this session...
Advanced TV advertising brings a new world of possibility to savvy marketers, but also added complexity. Especially when it comes to incorporating it into the traditional TV media plan. In this workshop, we’ll present a new, data-backed framework for planning, executing and measuring your addressable and advanced TV buys in full coordination with the rest of your TV spend.
What You'll Learn from This Session...
- Learn how new data capabilities are influencing the TV buying process from start to finish
- Learn the do's and don'ts when including addressable TV as part of a buy
- Listen to the opportunities and challenges advanced TV presents
