In this session...

Advanced TV advertising brings a new world of possibility to savvy marketers, but also added complexity. Especially when it comes to incorporating it into the traditional TV media plan. In this workshop, we’ll present a new, data-backed framework for planning, executing and measuring your addressable and advanced TV buys in full coordination with the rest of your TV spend.

What You'll Learn from This Session...

  1. Learn how new data capabilities are influencing the TV buying process from start to finish
  2. Learn the do's and don'ts when including addressable TV as part of a buy
  3. Listen to the opportunities and challenges advanced TV presents

Presented with


Greg Friend Sr. Director, Measurement & Research Ampersand
Justin Rosen VP Advanced TV Data & Research Ampersand
Andy Fisher Global Head of M1 Advanced TV Merkle

Event Details

Event Type Workshop