In this session...

Publishing content on the internet has always been a tough corner. Now that consumers are much more aware of topics like their privacy online, not to mention equipped with tools like privacy or content-blocking software to control it themselves, is this another turn of the screw for the publishing industry? Or is it an opportunity?

This interactive discussion, featuring a moderator and a panel, will delve into the future of user-consented ads; the segmentation that tools like ad blockers and privacy blockers effect on publishers’ traffic; ad quality standards; data privacy and regulations around it; and much more. View Less

What You'll Learn from This Session...

  1. discuss and learn the future of user-consented ads from various perspectives
  2. discuss and learn the evolving ad quality standards
  3. discuss and learn tools like ad blockers and privacy blockers

Presented with


Ben Williams Director of Advocacy eyeo GmbH
Trevor Heal VP of Business Operations SeekingAlpha
Dan Rua CEO Admiral

Event Details

Event Type Seminar

Track  MarTech