In this session...
In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their augmented reality and video advertising solutions for advertisers. Hear first-ever research quantifying the power of influence this critical generation has on household purchase behavior and discuss what it takes to break through in a crowded digital video environment with our featured guest, Minjae Ormes, CMO of Visible.
What You'll Learn from This Session...
- Learn why Gen Z are the only influencers you should be worried about.
- Hear how Gen Z are disrupting content and advertising
- Hear how a challenger brand, Visible, is using these trends to differentiate and grow in the challenging mobile telco industry
Culture Builders